If you send marketing emails from or to US businesses, you need to know about the CAN-SPAM Act. It sets clear rules for sending commercial emails, and breaking these rules is expensive – each violation can cost your business up to $51,744. This article breaks down everything you need to know to stay within the Read More
Did you know that the average person receives about 100 work emails every day? That’s a lot of competition for attention in someone’s inbox. But when businesses send more targeted emails to specific groups of customers (email segmentation), they can make up to 7 times more money from their email campaigns. Let’s learn how to Read More
Navigating the world of SEO can be a daunting task. Especially when you encounter issues like the “alternate page with proper canonical tag” in Google Search Console. This issue can be a stumbling block for your overall visibility and online success. But don’t worry. DevriX is here to help! We’ll delve into the nitty-gritty of canonical Read More
The way businesses connect with customers is rapidly evolving. Modern marketing requires reaching people across multiple channels – from email and social media to physical stores – to create a complete customer experience. Email serves as the backbone of these marketing efforts, connecting different channels together. Recent data shows just how powerful these connections can Read More
In the fast-paced world of ecommerce, every interaction a customer has with a website can be seen as a potential stepping stone towards a purchase. While the ultimate goal is to secure a sale, understanding and optimizing the smaller actions along the way, known as micro-conversions, can play a significant role in driving overall success. Read More
In today’s competitive B2B market, demand generation is key. It builds strong relationships with customers. Unlike quick lead generation, B2B demand generation focuses on consumer behavior. It creates ongoing interest throughout the buying journey. This approach not only captures high-quality leads but also strengthens brand loyalty. Demand generation includes two stages: demand creation and demand Read More
HTTP cache is pivotal in optimizing for web, especially in recent days with the growing adoption of Single Page Applications and Progressive Web Apps. This technology helps reduce delays, ease server workloads and deliver a smooth app-like user experience. In this article, we will delve into the intricacies of HTTP caching, explore cache-control directives, analyze Read More
If you’ve been dabbling in SEO or website optimization, chances are you’ve stumbled upon the term image sitemap. Sounds fancy, right? But don’t worry—it’s not as complicated as it sounds. Think of an image sitemap as a guidebook you create specifically for search engines, telling them, “Hey, these are the amazing visuals on my website. Read More
Want to grow your SaaS business in 2025? You’ll need more than just good marketing – you need solid demand generation. For SaaS companies, this means using everything from blog posts to social media and email campaigns to build interest in your product. Let’s break down what works in demand generation for SaaS now and Read More
Demand generation creates awareness and interest in a company’s products or services, making it a critical marketing strategy. Multi-channel demand generation, specifically, involves using various platforms and channels to reach and engage potential customers. Let’s see what multi-channel demand generation means and what successful strategies will look like in 2025. Readers Also Enjoy: How to Read More
Micro conversions are the small actions users take on a website or app that lead them closer to the ultimate goal. Said goal, known as macro conversions, represents actions such as subscribing to a newsletter or submitting a contact form. By focusing on these minor steps, businesses can better understand user behavior, increase engagement, and Read More
In the current hyper-competitive B2B landscape, generic marketing approaches no longer cut it. Enter micro-segmentation: a sophisticated marketing strategy that’s revolutionizing how businesses connect with their customers. According to recent market research, the micro-segmentation solution market is projected to reach an impressive $106.8 billion by 2032, growing at a CAGR of 16.71% from 2024-2032. This Read More
