You’ve probably seen the headline a dozen times: Is SEO dead? And maybe, just maybe, you’ve clicked through expecting a eulogy. After all, every couple of years, a new Google update, tech trend, or tool seems to ring the funeral bells for search engine optimization. Let’s get one thing straight – SEO is not dead. Read More
If you’re investing time in SEO and content marketing, you’ve likely heard the phrase keyword stemming before. But how well are you using it? Keyword stemming might sound technical, but it’s a simple and powerful concept that can quietly improve your rankings and help you create smarter, more adaptable content. Whether you’re new to SEO Read More
In business, timing, personalization, and trust often define the outcome of a deal. B2B relationships demand consistent communication, fast responses, and a human touch that email alone rarely delivers. That’s where WhatsApp for B2B enters the picture. Once seen as a personal messaging app, WhatsApp is now a serious channel for business communication. With over Read More
When managing a business website, staying online while improving backend features is a constant balancing act. The ability to test and implement changes in a safe environment, like a staging site, is invaluable. But what happens when you’re ready to go live – yet you don’t want to lose valuable live user data such as Read More
Every marketer has heard the phrase “Content is king.” But what happens when the king’s court is overcrowded with outdated, irrelevant, or underperforming pages? That’s where content pruning enters the scene. If you’re managing a website with hundreds or thousands of pages, chances are you’re sitting on a mix of valuable assets and digital clutter. Read More
When business leaders ask how to prepare for change, one framework comes to mind that consistently delivers clarity: the PESTLE analysis. Whether you are reviewing strategic options, entering new markets, or simply trying to stay one step ahead, understanding the external environment is non-negotiable. This post offers a complete breakdown of what PESTLE analysis is Read More
Tracking outbound links is one of the most practical ways to understand how users interact with your website and where they go next. For B2B marketers and data-driven professionals, this type of insight helps sharpen strategy, justify decisions, and tighten the feedback loop between content, user experience, and business goals. With Google Analytics 4 (GA4), Read More
In digital marketing, we love data. We build campaigns, track clicks, monitor conversions, and refine strategies based on the outcome. But you can’t track everything (well…👀). There’s a growing part of the web where traffic slips through the cracks. It’s a layer of sharing known as dark social. The term and type of traffic isn’t Read More
Google Analytics 4 offers a flat data model where everything happening on your website is recorded as events, regardless of what you want to track. Understanding events in GA4 is fundamental for eCommerce businesses. It enables a person to follow and analyze important actions that provide valuable insights toward optimizing conversions, improving user experience, and Read More
Automatic WordPress plugin updates sound helpful in theory, but without expert oversight, the feature can become more of a problem than a solution. If you’re managing your own (or a company’s) online presence, understanding the trade-offs is critical. Let’s take a deeper look at why automatic updates aren’t always the safest option, how they disrupt Read More
Google Analytics has been one of the top tools for marketers in the past decade, and it became the most widely used web analytics service on the Internet as. As of April 2025, GA4 (the latest production release of Google Analytics) surfaces automatically-generated insights directly in report pages (e.g., sudden “Purchase” spikes), with one-click access Read More
WordPress core updates are essential for keeping our beloved CMS secure and relevant, but they also pose risks to site stability when not managed carefully. As WordPress core contributors, DevriX is part of the rigorous test updates, but we can’t control how, when or if at all, plugin developers respond. WordPress has core releases categorized Read More
