SHAPING WHAT’S NEXT IN MEDIA
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Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers
Kevin Maloy, vp of NexxenTV, Nexxen The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but it will also illustrate a new reality for premium television: Audiences can be massive and still hard to pin down. […]
January 29, 2026
