Inspiration is the holy grail in anything creative, and all of us have spent our careers chasing that illusive dragon. But our founder, Cat How, argues we're giving credit to the wrong thing.

Once More, With Feeling: The Real Skill Behind Good Branding

From day one, we wanted to create work with eventual B-Corp status in mind. So when we finally became certified a year ago, it was a proud moment – but also business as usual.

Why we love working with B-Corps (besides the obvious)

Writers wear a lot of hats, but is AI the whole millinery? Not satisfied with that narrative, our Senior Copywriter, Hayden East, thinks it’s less of a fight and more of a dance.

AI and Copy: It’s Beyond Words

Why creating an environmentally-conscious brand no longer means starting with sustainability. 

Product First. Planet Second.

Our Head of Copy, Will Nicklin, finds an honest way to talk to mothers with Trellis

(Super)mum's Not The Word

Happy New Year!

Cat speaks to Kim Miller-Hershon on her Unconventional Wisdom About Conventional Wisdom podcast. Cat chats about her opinions on AI, amongst other things.

Unconventional Wisdom About Conventional Wisdom Podcast

2025 was the year we stopped playing small. Bigger projects. Better thinking. Braver clients. And work, as always, we wanted to actually mean something. Proud beyond words of our incredible How&How team, and the partners who have trusted us with their brands along the way 🖤

2025 Wrapped

A big thank you to all the design press who have picked up Trellis so far. We're glowing ✨

Trellis in the Press!

Our Head of Copy, Will Nicklin, features on The Subtext, discussing the TOV and messaging behind our brand refresh for Trellis. 

The Subtext | Trellis

Cat features on the latest series of the Awaiting Approval podcast hosted by Adam Jennings. 

Cat features on the Awaiting Approval podcast

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A branding agency liberating ideas the world deserves. Working from London and LA we use imagination to turn businesses into brands. Brands which enrich lives, nature and founders. We design the not yet.

How&How Branding Agency in London & LA

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Branding, design and digital systems that turn businesses into brands. Brands which enrich lives, nature and founders.

The Brand Identity interview our wonderful motion designer, Joana Fatela, on animation, side projects, and the tastiest studio snacks.

The Brand Identity | Joana Fatela

Our founder and ECD, Cat How, hosted the Creatiff Stage and the PandaConf Stages at Collision Conference 2023. The Toronto-based summit has been dubbed "the Olympics of Tech", and brings together the people and companies redefining the global tech industry.

Cat hosts Creatiff & PandaConf Stages @ Collision

Chances are you know what a "Brand" is. Perhaps even a "Design System". But we've merged these ideas in new work designing Brand Systems: taking the creative raw materials of a brand and applying systems thinking to equip teams with the tools they need to work more collaboratively, more creatively and more effectively. Our Design Director, Luke Scott, looks at how we future-proof brands by designing for possibility.

Designing for Possibilty

We partnered with Patagonia to host a talk as part of LA Tech Week. "Planet & Profit: can brands have it all?" will see our Founder & Managing Director, Rog How, speak with a panel from Patagonia, Seabin, LA Cleantech Incubator (LACI), Ecodrive and The Verticale.

We host LA Tech Week w/ Patagonia

The Brand Identity feature our vibrant rebrand for software testing platform, Sauce Labs, in their edit this week.

Sauce Labs | The Brand Identity

Our founder and ECD, Cat How, spoke on Creative Review's podcast: What do you earn? She discusses the thorny subject of pay in the creative industries with Eliza Williams, CR’s editor and podcast host; Sachini Imbuldeniya and Stu Outhwaite-Noel.

Cat How on Creative Review's Podcast

A Branding Agency in London & Los Angeles liberating ideas the world deserves. Strategy, design and digital that turn the best businesses into iconic brands.

A branding agency in London and Los Angeles, liberating ideas the world deserves

A branding agency in London and Los Angeles, liberating ideas the world deserves