Let's build experiencespeople love
From AI-powered platforms to enterprise systems—I've architected scalable solutions, built beautiful applications, and won awards for exceptional experiences. Over 20 years of strategic leadership and engineering excellence.
Strategic Leadership.
Technical Mastery.
Digital leader with 20+ years building and scaling world-class engineering organizations. Led teams of 100+, managed multi-million dollar initiatives, and launched award-winning digital products for Fortune 500 brands.
Deep expertise in AI integration, cloud architecture, enterprise systems, and digital transformation. Proven ability to turn complex challenges into elegant, revenue-generating solutions.
Strategic Leadership
Led 100+ person organization managing multi-million dollar budgets and delivering award-winning digital experiences.
Enterprise
Global infrastructure, CMS platforms, and 50+ high-traffic systems.
Small Business
Scalable solutions and expert guidance to get your vision live.
✏️UX & Design
User-centered design and modern interfaces.
🌐Web Software
Fast, scalable, and accessible web applications.
📊MarTech
Marketing automation and analytics platforms.
Experience Highlights
VP Digital Experience
GM Financial · 2019 - 2026 · 6 years
Helped GM Financial's strategic priority to become more digitally adept. I oversaw teams in digital marketing & analytics, software engineering, user experience, marketing automation, and marketing operations. Led the organization to achieve J.D. Power's 2024 first place ranking for digital experience in automotive finance.
Santander Consumer USA
2012 - 2019 · 7 years
Vice President of Digital Marketing
Apr 2018 - Aug 2019 · 1 yr 5 mos
Led UX, Digital Design, Digital Marketing, and Web Development teams in executing product and marketing strategies for consumers and dealers.
Co-director Innovation Lab
Jul 2017 - Aug 2018 · 1 yr 2 mos
Led technologists in clearing uncertainty in human, business, technology opportunities as it relates to fintech, auto + finance, and customer service.
Director of Digital Strategy
May 2016 - Apr 2018 · 2 yrs
Advised the heads of Marketing & IT on strategic operations of web technology, served as the manager of the digital marketing technology stack, overseeing user experience research and digital design.
Director of Web Development
Sep 2014 - May 2016 · 1 yr 9 mos
Led research, design, & development of large portfolio of web properties across Santander Consumer USA, Chrysler Capital, RoadLoans, and other brands. Responsible for running and enhancing a global infrastructure of 50+ websites.
Sr. Architect & Backend Manager
Nov 2013 - Sep 2014 · 11 mos
As the architect and backend manager for the web teams in the Marketing department, I oversaw the full-stack implementation of all web technologies. This included front-end and back-end development.
Sr. Web Design Manager
Mar 2013 - Nov 2013 · 9 mos
I managed a team of web designers / front-end developers in the creation and maintenance of a host of websites across the Santander Consumer USA, Inc. and Chrysler Capital brands.
Web Designer
Jul 2012 - Mar 2013 · 9 mos
Created and maintained a vast array of websites and assets for various brands. My primary duties were to build upon and adjust existing sites using HTML, CSS, and JavaScript. I also implemented many new features and pages.
Owner & Web Designer
Develop Daly · 2008 - 2012 · 4 years
Full-time freelancer, specializing in WordPress consulting: design, development, and configuration for WordPress-based sites. As a full-service consultant I handled client requests at all phases of the project.
Web Designer
Lead Maverick · 2007 - 2008 · 1 year
Provided front end web design & development for all core products as well as contracted work. In addition, we perfected white-hat SEO techniques that enhanced customer results significantly higher than normative SEO.
Featured Work
Real projects that delivered measurable results for enterprise and growth-stage organizations.
Go Sit Back — Home Services Marketplace
Architected monorepo marketplace platform connecting customers with service providers. Built customer booking portal, admin dashboard, and provider app with real-time job dispatch by geographic proximity. Implemented quote management workflow, multi-tenant architecture, and back-office automation for lead generation, quoting, invoicing, and customer communication.
Spoke Notifications — Route Optimization & SMS
Built customer notification system integrating Spoke.com route optimization with Twilio and Brevo SMS. Dashboard displays real-time route metrics, ETA tracking, and bulk or individual notification management. Features authenticated access control, customizable message templates, and secure API key management for multi-user environments.
User Experience Leadership & Design Systems
Built and led UX teams for 10+ years across enterprise organizations, hiring designers and researchers. Established comprehensive design systems and accessibility programs ensuring WCAG compliance for dozens of applications. Led development of GM Financial's mature design system with broad engineering adoption. Championed user-centered methodologies including continuous testing and component library standardization.
AI-Powered Application Development
Early adopter of AI-assisted development, releasing multiple production applications with drastically reduced time to market. Delivered enterprise tools including Marketo data explorer, SMS notification platform, and audit compliance systems. Built complex multi-tenant SaaS with user management, messaging, subscription billing, payment processing, and monorepo architecture—leveraging AI for accelerated development and enhanced code quality.
Adobe Experience Manager as a Cloud Service
Oversee engineering team migration from self-hosted Adobe Experience Manager to AEM as a Cloud Service. Led platform transformation achieving 100% uptime SLA and significant performance improvements. Scaled cloud-native infrastructure supporting 20+ global multi-lingual websites delivering 100M+ annual pageviews. Established modern CI/CD pipelines, automated testing, and governance standards.
Adobe Real-Time Customer Data Platform
Led GM Financial's first Customer Data Platform implementation over 2 years. Hired and managed team, guided vendor implementation, and architected data flows from multiple systems. Built unified customer profiles serving 10M+ records for service and marketing personalization. Enabled Adobe Campaign to Journey Optimizer migration. Integrated with AJO, Meta, and Salesforce for real-time segmentation.
Marketing Automation & Cross-Channel Orchestration
Built enterprise marketing automation systems leveraging CRM and digital event data for personalized cross-channel orchestration at scale. Architected data flows between platforms, analytics, and automation systems. Implemented audience segmentation, behavioral triggers, A/B testing, and attribution models. Designed email campaigns, SMS workflows, push notifications, and web personalization reaching millions across multiple brands.
Ready to build something extraordinary?
Whether you're launching a new venture, scaling existing systems, or tackling a complex technical challenge—let's create something exceptional together.
