Advisors for a Healthy Ads Ecosystem | Privacy, Safety, Efficiency

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Interesting opportunities can catch us by surprise. ThinkMedium’s founder, Dennis Buchheim, has joined Snowflake, leading adtech/martech, media, and entertainment GTM. With this news, ThinkMedium is “on hiatus” — and its inaugural team is beyond grateful to everyone who enabled our success. Please reach out to Dennis via LinkedIn or ThinkMedium email to be connected with consultants who can help you (or to discuss Snowflake!). And watch for ThinkMedium part 2 down the road… Thank you!

Our Mission

Help clients shift strategies, plans, and
practices to address privacy, safety,
and efficiency as market forces and
drivers of a healthy ads ecosystem.

Spotlight

ThinkMedium Publisher Readiness Playbook

About Us

Dennis Buchheim

Founded by advertising industry veteran, Dennis Buchheim, ThinkMedium assembles a team of relevant experts to meet the core and bespoke needs of each client.

We bring experience from IAB Tech Lab, Meta, Yahoo, Microsoft, and other leading companies and have unique expertise in Product, Research and Industry Standards.

Services

Customized Services to Inform, Develop, and Optimize Your Business

Product Roadmap GTM Input 300x210 soft

Readiness Reviews & Plans

Gauge your readiness for privacy-driven shifts and identify specific plans and partners to protect and grow your business

Privacy Eco Impact Compliance 300x210 soft

Data Strategies

Take stock of your data assets and define a responsible plan to monetize, augment, and protect them

Build Buy 300x210 soft

Measurement Solution Planning

Understand the measurement landscape and how to adapt your product roadmap and partnerships to compete

Yield Pricing ROAS Strategies 300x210 soft

Yield & Pricing Optimization

Apply expert guidance to increase ad-funded monetization of your content or service

Business Strategy Development 300x210 soft

Advertising Business Planning

Evolve your corporate strategy, product roadmaps, partnerships, and GTM approaches to drive growth

Education Research Insights 300x210 soft

Industry Insights & Influence

Inform business, product, and partner decisions with research and raise your profile via standards and thought leadership

“ThinkMedium helped us review and refine our business impact estimates for Chrome cookie changes, providing thoughtful observations and industry expertise, which was appreciated by the cross-functional teams involved.”

VP Product, publisher / adtech provider

“ThinkMedium assessed our data assets and market position and made product and partnership recommendations that will help us set in motion both core product enhancements and innovative plans.”

CEO, leading measurement platform

“ThinkMedium worked as an extension of our team to level-set on industry shifts and inform brand safety and privacy tech strategies. Their expertise was instrumental in crafting/refining product plans, industry engagements, and marketing narratives.”

VP Monetization GTM, social platform

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