How We Work

Our Editorial Process

Every piece of content on Poke London goes through a structured process designed to ensure quality, accuracy, and genuine value for our readers.

Research

We start with the work itself. For case studies, that means studying the campaign from multiple angles — the brief, the execution, the results, and the industry context. For insights, it means reading widely, talking to practitioners, and forming a genuine point of view.

Writing

Our writers bring industry experience to every article. We don’t just describe campaigns — we analyse them. We don’t just report trends — we interrogate them. The goal is always to leave readers with something they can use.

Review

Every article is reviewed for accuracy, clarity, and editorial quality before publication. We fact-check claims, verify data, and ensure our analysis is fair.

What We Look For

• Real results — Not just pretty pictures, but measurable outcomes
• Honest assessment — What worked, what didn’t, and why
• Transferable insights — Lessons that apply beyond one specific campaign
• Industry context — How the work fits into broader trends

Contributing

We work with guest contributors who bring specialist knowledge or unique perspectives. If you’ve been involved in interesting digital creative work and want to share the story, get in touch.