abtest.design

How your free trial works

Blinkist

•

+23% trial signups

30-Day Guest Pass

Headspace

•

+7% new signups

Clearer pricing estimate

Uber

•

double-digit increase in rides per user

Decoupling streaks from daily goals

Duolingo

•

+40% learners on a streak

Onboarding with multi-intent queries

Headspace

•

+10% free trial conversion

Streamlining checkout process

HotelTonight

•

+15% conversions

Free trial only for annual subscription

Moonly

•

+39% conversion rate

Social validation

Headspace

•

+3% survival rate of free trial users

Payramp, not Paywall

Slopes

•

+25% trial start

Pro badge

Mobbin

•

+35% free-to-paid conversions

7-day trial for monthly & 14-day trial for annual subscription

Headspace

•

double-digit increase in conversions

Real-time referral tracking

SoFi

•

20x referrals

Yearly plan as the default

Mojo

•

+20% yearly subscriptions

Optimizing paywall placement

Instasize

•

+7% subscriptions

Driving motivation

Opal

•

+143% trial signup

Content locking

Busuu

•

+83% conversions

Visual contrast between pricing tiers

Github

•

+20% free & paid signups

Delayed bank account setup

TikTok

•

+25% creator enrollment

Monthly vs Weekly vs Free Trial

the pdf scanner

•

2x conversion rate

Personalized pricing recommendations

Grammarly

•

+20% upgrade rates

Free content exploration before signup

Pinterest

•

+20% signups

Separating contact information into multiple screens

Houzz

•

+15% conversion rate

Onboarding checklist

Mural

•

+10% 1-week retention

Displaying individual investment amount

Stash

•

+12% user retention

Customized landing page for paid traffic

Houzz

•

+5% trial starts

Best price guarantee

Buyagift

•

+9.6% sales

Simplified pricing page layout

Instapage

•

+6.7% conversion rate

Conversational tone in onboarding

Dollar Shave Club

•

+5.2 subscriptions

Optimizing product pages with AI

Hannah & Henry

•

+46% sales

Credit card-required free trial

Outseta

•

5x conversion rate

Enhancing product detail page

Goldelucks

•

+32% orders

“Trial for free” CTA

Going

•

+104% trial starts

Free trial reminder

Shaw Academy

•

+14% sales

Limited-time discounts for cart abandoners

Kiss My Keto

•

+15% conversion rate

Clear free trial message + discount badge

TIPSTOP

•

+190% conversion

Simplifying onboarding

Virgin Mobile UAE

•

+9% user progression

Storytelling card

Beckett Simonon

•

+5% sales

Highlighting monthly pricing

Unacademy

•

+13.5% click-through rate

Optimizing clarity of payment options

Chick-fil-A

•

+6% credit card payments

User reviews on paywall

Runtastic

•

+44% paid subscriptions

Hard vs soft paywall

Peptalk

•

uplift in conversion rates

Highlighting free delivery

Clarks

•

+2.6% conversions

Optimal CTA design

Unacademy

•

+6k click count

Paywall visuals

Neos Kosmos

•

+13% conversion rates

Benefits-driven vs emotional appeal messaging

Neos Kosmos

•

+16% conversion rates

Clear & transparent returns policy

T.M. Lewin

•

+50% conversion rate

Heart vs thumbs up icon

Paktor

•

+2.3% repeat app usage

Curated collection of A/B test results from best-in-class apps

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