The recAP
A practical guide to lead source tracking
If you’ve ever pulled a “leads by source” report and thought, “This can’t be right,” you’re not alone. Lead source tracking breaks down fast when definitions are fuzzy, fields get overwritten, or different systems disagree.…
Introducing LeadConduit + LeadPerfection CRM feedback: Smarter lead optimization starts here
In lead generation, the moment a lead enters your CRM is only the beginning. What happens after that — whether a lead converts, moves forward, stalls, or is disqualified — holds some of the most…
Designing a better lead ecosystem for 2026: ActiveProspect’s 2025 recap + what’s next
ActiveProspect kicked off its first product-specific webinar of the year with a clear message: The lead generation ecosystem is evolving fast—and trust, transparency, and performance have to evolve with it. This session walked through three…
The ultimate marketing compliance checklist for 2026: TCPA and beyond
Marketing compliance is more than just a legal obligation—it’s the foundation of responsible, ethical, and effective marketing. In an era where data privacy concerns are growing and regulatory landscapes are shifting rapidly, maintaining compliance is…
How FCC SMS regulations affect your marketing program
During our webinar “Mastering TCPA compliance in your SMS marketing program” we had the chance to sit down with attorney and TCPA compliance expert Alexandra Krasovec, Partner at Manatt, Phelps & Phillips, LLP to discuss…
