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Ego Is the Enemy Hardcover – June 14, 2016

4.6 out of 5 stars (21,367)

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The instant Wall Street Journal, USA Today, and international bestseller

“While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” —from the prologue

 
Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.
 
Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well.
 
In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

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Ego Is The Enemy, Ryan Holiday, ryan holiday books

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Ego Is The Enemy, Ryan Holiday, ryan holiday books

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Editorial Reviews

Review

“Ryan Holiday is one of his generation’s finest thinkers, and this book is his best yet.”
Steven Pressfield, author of the New York Times bestseller The War of Art
 
“Whether you’re starting out or starting over, you’ll find something to steal here.”
Austin Kleon, author of the New York Times bestseller Steal Like An Artist
 
"This is a book I want every athlete, aspiring leader, entrepreneur, thinker and doer to read. Ryan Holiday is one of the most promising young writers of his generation."
George Raveling, Hall of Fame Basketball coach, Nike’s Director of International Basketball
 
"I see the toxic vanity of ego at play every day and it never ceases to amaze me how often it wrecks promising creative endeavors. Read this book before it wrecks you or the projects and people you love. Consider it as urgently as you do a proper workout regimen and eating right.  Ryan’s insights are priceless."
Marc Ecko, founder of Ecko Unltd and Complex
 
"I don't have many rules in life, but one I never break is: If Ryan Holiday writes a book, I read it as soon as I can get my hands on it."
Brian Koppelman, screenwriter and director, Rounders, Ocean’s Thirteen and Billions
 
“In his new book Ryan Holiday attacks the greatest obstacle to mastery and true success in life—our insatiable ego. In an inspiring yet practical way, he teaches us how to manage and tame this beast within us so that we can focus on what really matters—producing the best work possible.”
Robert Greene, author of the #1 New York Times bestseller Mastery 
 
“We’re often told that to achieve success, we need confidence. With refreshing candor, Ryan Holiday challenges that assumption, highlighting how we can earn confidence by pursuing something bigger than our own success.”
 —
Adam Grant, author of the New York Times bestsellers Originals and Give and Take
 
“Once again Ryan Holiday has laid down the gauntlet for readers willing to challenge themselves with the tough questions of our time.  Every reader will find truths that are pertinent to each of our lives.  Ego can be the enemy if we are unarmed with the cautionary insights of history, scripture, and philosophy.  As was said to St. Augustine more than a thousand years ago, 'pick it up and read'; for to not do so is to allow the enemy to bring despair.”
Dr. Drew Pinsky, host of HLN’s “Dr. Drew On Call” and “Love Line”
 
"Ryan Holiday reminds us that the real success is in the journey and learning process.”
Lori Lindsey, former U.S. Women’s National Team soccer player
 
“I would like to rip out every page and use them as wallpaper so I could be reminded constantly of the humility and work it takes to truly succeed. In the margins of my copy, I have scrawled the same message over and over—'pre-Gold.' Reading this inspiring book brought back me back to the humility and work ethic it took to win the Olympics.”
Chandra Crawford, Olympic Gold Medalist
 
"What a valuable book for those in positions of authority! It has made me a better judge."
The Honorable Frederic Block, United States District Judge and author of Disrobed

“It's rare that I finish a book then immediately reread it, this time with a yellow marker in hand…I can't recommend this book highly enough.”
—Kevin Rose, entrepreneur and technology investor

"In an age when self-promotion and celebrity are glorified to the hilt and 'hero' gets overused, Ryan Holiday's book is a reminder that the biggest impediment to achievement is often ourselves. Holiday retells stories of the famous and not so famous that will both inspire you and stop you in your tracks. This is a book to savor by reading it in increments so the power of the examples sinks in, leaving time for healthy reflection. If the rat race of modern life has you feeling burned out, 
Ego is the Enemy just might help you view philosophy as anything but a relic of the ancient Greeks."
Edith Chapin, executive editor at NPR News

"Removing the ego is a daily struggle but it feels a little easier after reading this."
--
Martellus Bennett, NFL Tight End, Super Bowl Champion

About the Author

Ryan Holiday is one of the world’s bestselling living philosophers. His books, including The Obstacle Is the WayEgo Is the EnemyThe Daily Stoic, and the #1 New York Times bestseller Stillness Is the Key, appear in more than forty languages and have sold over 10 million copies. He lives outside Austin with his wife and two boys ... and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main Street in Bastrop, Texas.

Product details

  • Publisher ‏ : ‎ Portfolio
  • Publication date ‏ : ‎ June 14, 2016
  • Edition ‏ : ‎ First Edition
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1591847818
  • ISBN-13 ‏ : ‎ 978-1591847816
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.2 x 0.92 x 7.3 inches
  • Best Sellers Rank: #4,071 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.6 out of 5 stars (21,367)

About the author

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Ryan Holiday
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Ryan Holiday is one of the world's bestselling living philosophers. His books like The Obstacle Is the Way,Ego Is the Enemy,The Daily Stoic, and the #1 New York Times bestseller Stillness Is the Key appear in more than 40 languages and have sold more than 5 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas.

Customer reviews

4.6 out of 5 stars
21,367 global ratings

Customers say

Customers find this book engaging and well-written, with many noting it should be required reading. Moreover, the book is informative, providing useful examples and actionable advice, while being well-researched with examples from history. Additionally, customers appreciate how it deals with ego, helping readers understand its destructive power and how to control it. The book is praised for its insightful content, with one customer highlighting how it aggregates wisdom from ancient sources, while another notes how it connects action to ego through well-known people's stories.
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666 customers mention content, 629 positive, 37 negative
Customers find the book engaging and inspiring, describing it as a brilliant and enjoyable read.
...'s Score Takes Care of Itself is cited here - that is actually a great book and it touches on many of the ideas that Holiday appropriates across his...Read more
...It was one of the best decisions I have made. This is an excellent book because it asks the hard questions successful people need to ask themselves...Read more
Good book with a good blueprint for controlling one's ego. But this book only shows you the way. You must put in the time and effort afterward.Read more
Amazing book, very captivating. I like the way the author uses stories as examples of both good and bad behavior regarding ego....Read more
361 customers mention readability, 340 positive, 21 negative
Customers find the book highly readable, with several noting it should be required reading, and one mentioning it can be reread.
...From that angle, it is a great read and offers moments of personal reflection where we all should take a step back and assess our sense of greatness...Read more
Made me take a good long look at myself. A good read, easy to follow, and causes you to reflect upon your life and choices made.Read more
The book is excellent for self-examination. It is easy to read, all the examples are easy to understand, messages are explained in very clear manner....Read more
I enjoyed this book immensely It's an easy read and have some great ideas that makes one really think about how we sabotage our lives through...Read more
232 customers mention insightful, 226 positive, 6 negative
Customers find the book insightful, appreciating its many nuggets of wisdom and timeless lessons.
Wonderful read..insightful, thought-provoking...just finished reading and starting it all over again because I can't stop sweeping now..I've only...Read more
Very insightful. I'm currently using a screenshot of one of the pages from the book as my screensaver. Serves as a daily reminderRead more
This was very thought provoking and challenging in some points. Definitely willing keep this for future reference. I would recommend this book.Read more
...Great insights and paths to follow and as mentioned the best bits focus you inwards to challenge and say ' ah, gotcha'....Read more
134 customers mention informative, 130 positive, 4 negative
Customers find the book informative, with useful examples and actionable advice throughout. One customer notes that it goes beyond typical self-help books.
FANTASTIC book. Great examples, great thought challenging words. If you don't get at least one benefit from this book, re-read it again.Read more
...This has been well written is engaging and practical, whilst having the right balance of wisdom....Read more
...aware of ego, but not a life changing book imo, still a good read and usefulRead more
A good read and informative. I am learning how to alter my behavior.Read more
96 customers mention writing style, 85 positive, 11 negative
Customers appreciate the writing style of the book, describing it as wonderfully written and filled with great lines, with one customer noting that the author pulls no punches in his approach.
An excellent overview of the topic, well written and easy to digest. Thoroughly recommended for anyone looking for an introduction to this philosophy.Read more
...It’s a well written book with digestible short chapters that allows/requires readers to reflect and act upon it immediately, because the nuggets are...Read more
Beautifully written, exacting in it's message to be aware of ego and it's influence on your life....Read more
...Ryan is a concise and direct writer and he captures a lot of the personal and professional anguish we experience in our lives and effectively...Read more
80 customers mention research, 69 positive, 11 negative
Customers appreciate the book's research, noting its use of historical examples and great anecdotes, with one customer highlighting its references to other books and memoirs.
It was ok. Well researched and great examples in each chapter. Left me pretty cold by the end. Not sure what I took from it....Read more
...Will read this again and again! Great quotes, historical references and personal stories.Read more
...It is filled with stories, quotes, and anecdotes that offer actionable advice that I'm certain is relevant to anyone, no matter their age, experience...Read more
Good message. Good sources and information. Well thought out....Read more
68 customers mention ego, 53 positive, 15 negative
Customers appreciate the book's focus on ego, providing numerous examples of its destructive power and helping readers understand how to better themselves by controlling it.
...antidotes with historical examples to highlight a simple fact: Ego is the Enemy. I would reread this book when I need a reminder of this simple fact.Read more
...It is an excellent inquiry into your ego, and discussion of why you need to control it....Read more
It's a really good book which gets you really thinking. Keeping your ego in check is a great skill to learn, and the author does a great job...Read more
...my time. The message i got was pretty much. Ego is bad. Its holding you back....Read more
64 customers mention story, 61 positive, 3 negative
Customers appreciate the book's stories, which are filled with experiences of well-known people and modern-day anecdotes, with one customer noting how they connect action to ego.
Ryan Holiday is a great storyteller that make stoicism easy to digest and applicable in modern life....Read more
Holiday is a great story teller and has a keen ability to weave stories from different eras together to make a cohesive point.Read more
...Good stories, and new insights about passion and pursuits of American dreams with many examples. A must read for every leader.Read more
...I've got a clear understanding on ego with useful quotes and stories. Also I love the Stoic way of thinking Ryan has....Read more
Excellent!
5 out of 5 stars
Excellent!
The book arrived almost exactly as it should. All pages are in good condition with no rips and no tears or creases. The hard cover is also in good condition. One thing that did bother me and that is not clear on the product page, is that the cover of the book does not come as part of the cover. It comes simply as a thick paper attached to the cover. It doesn't make a huge difference, but it wasn't clear before I ordered that this was how it would arrive. Other than that, everything is wonderful.
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Top reviews from the United States

  • 5 out of 5 stars
    Well-written, Well-researched and Very Relatable
    Reviewed in the United States on January 14, 2019
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    I have read many books on leadership throughout my graduate studies in organizational leadership and management, and throughout my own career in management. While this is not specifically a book on leadership or management, it has become absolutely clear that success in these fields requires an understanding of how ego affects one’s self, and others in a professional setting. What I appreciated most about this book over all the others is it’s candid approach to identifying the effects of ego on individuals, organizations, and on society as a whole. The author’s straightforward examples will repeatedly provoke the reader to recall their own real-life experiences where someone’s ego has impacted their personal or professional life. Maybe these realizations will involve past events or occurrences where the reader didn’t recognize ego as a factor until the author’s examples made comparisons to such past events so clear. Throughout the book, I found myself saying, “Damn! I did that, and it really was my ego that was running things. I should have thought it through better. It cost me....”

    Quite frankly, I have nothing but praise for this book, which I believe is a “must-read” for managers within any profession. It is neither oversimplified, nor overstated. In fact, the author drives his points home through multiple approaches and with a diverse array of references to historical figures and events, which exemplify both the control of ego and the lack thereof. The book is beyond a mere self-help resource, and is actually quite interesting to read. The author is obviously well-prepared and has done the reader the favor of dissecting individual, organizational and political actions through a specialized lens that ferrets out how ego has led to failure. These examples are not archaic parables, but include modern business figures, both well known and virtually unknown. Yet he does not simply call out failures of renowned egotistical figures, but offers analysis of how successful individuals chose the high ground over receiving personal praise in order to produce favorable outcomes on a much larger scale and for the greater good. Perhaps more importantly, he provides an equal number of examples were a humble individual or approach led to success on many levels. In the end, the reader will hopefully and candidly assess himself/herself, or as was the case for me, become more self-aware and see the glaring comparisons to my own past acts of egotistical actions. If one accepts the author’s many examples that support the assertion that ego holds so many of us back from our potential, then his ensuing suggestions and stoic philosophies become meaningful propositions worthy of our considerations.

    I did not find the book preachy or sanctimonious. I didn’t feel the author was pushing any specific dogma, but he does use the platform of stoicism as the guide here. Nonetheless, subsequent to laying out his case, the author’s pronouncemnts appear less as indictments of people, but rather the specific natural human tendency that is stronger is some of us than it may be in others: unchecked self-indulgent ego and the overemphasis on one’s own importance. The author challenges us to think back to the reason we started a career, chose a profession, accepted an assignment or launched a project. Was the purpose to feed our own egos, or did that proclivity sneak in somewhere along the way. The author aptly discusses the paradox wherein we must either choose to complete the job we originally were tasked to do, or merely to achieve recognition without truly accomplishing as much as we would have without expending the energy and capital seeking personal accolades.

    I found the author’s choice of content and his writing style to be inspiring, while still being very readable and relatable.

    I would propose that those considering this book are somehow aware that they could be affected by their own egos. Perhaps someone suggested it to them, or maybe a review or ad made them curious about how their ego might be at work. The paradox, of course, is that many people with pronounced egos will reject overtures into the examination of their own egos, as self-awareness is not a common trait among egotistical people. Hopefully, they will be motivated by some measure to start reading this book. As for me, the way I came to read the book is unimportant here, but within the first few pages, I found myself intrigued and looked forward to each reading session until I had finished. Aside from the impact it has had on me of purposefully controlling my own ego, a never-ending task indeed, the book has also launched me into seeking a better understanding of stoicism, and practicing it in my daily life. Now, as an instructor of organizational leadership, I’ve incorporated into my presentations quite a bit of the author’s teachings and even quotes from his book (because he seems to capture some points so well that I could find no renowned scholars or historical figures that said it better). I certainly hope we see more offerings of this caliber and practical utility from author Ryan Holiday.

    67 people found this helpful
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  • 5 out of 5 stars
    A modern work of practical philosophy
    Reviewed in the United States on July 10, 2016
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    If ego is nothing more than a Freudian concept to you, then you may not have any idea how it’s holding you back right now. But don’t think that author Ryan Holiday aims to bore us with the same stale pop-psychology tropes that most books on the Self-Help shelf use to fill out their pages. What the author has provided us is actually a great work of modern practical philosophy.

    Those familiar with Holiday’s last book, “The Obstacle is the Way,” will know exactly what practical philosophy means. Eschewing the commonly held view that philosophy is the province of academics in classrooms bloviating about abstract concepts, Holiday follows the Stoic tradition that puts philosophy firmly in the realm of everyday life. It’s about learning to deal with destructive emotions, unpredictable circumstances, self-interested people, and yes, ego, without succumbing to them. It’s philosophy as a way of achieving a better life.

    In “Ego is the Enemy,” Holiday moves beyond the clinical definitions of ego and places the concept firmly in the realm of the practical. To be sure, the clinical and the practical in this case have some common ground. Modern psychologists define the ego as a critical part of identity construction, and further, an egotist as someone excessively focused on himself. Holiday defines ego along those lines: “an unhealthy belief in our own importance. Arrogance. Self-centered ambition…It’s when the notion of ourselves and the world grows so inflated that it begins to distort the reality that surrounds us.”

    The idea that becoming untethered from reality is the primary symptom of an ego out of control is the thread that unites all three sections of this book. Holiday expands this idea throughout the three sections that form a continuum - Aspire, Success, and Failure - to show how this form of ego plagues everyone from the ambitious and striving, to the wildly successful and those who have been crushed by personal and professional defeat. In our own lives, we are always somewhere on that circle of aspiration, success and failure.

    To this end, Holiday goes right to the sources of practical wisdom: the primary sources of great practical wisdom – Seneca, Marcus Aurelius, Aristotle, and Martial to name a few - and the biographies of those who apply that wisdom to great effect or ignore it at their own peril.

    This is where Holiday’s other key influence, strategist and author Robert Greene, becomes apparent. Like Greene, all of Holiday’s chapters start out with a short, pithy title sets the direction of the advice contained within the chapter. From there, Holiday mines the stories of great men and women who have either applied the advice laid out in the chapter title or ignored it and shows us the consequences of both.

    For example, in the chapter titled, “Restrain Yourself” in the Aspire section of the book, Holiday launches right into the story of Jackie Robinson. As the first black player in the newly integrated MLB, Robinson faced discrimination and outright abuse at the hands of everyone from his own teammates and opponents, to hotel managers and restaurant owners and, of course, the press. At any point, Robinson could have lashed out, fighting back to defend his dignity against the injustices he faced.

    But Robinson knew that if he fought back even once, it would end his MLB career and set the prospect of full integration of the league back for a generation. As Holiday writes, “Jackie’s path called for him to put aside both his ego and in some respects his basic sense of fairness and rights as a human being.”

    Now, it’s likely that few of us will face the kind of treatment Robinson did, but the lesson here is that when we have ambitions and goals, we’re likely to run into the kind of people that Robinson did. The kind who react to your striving with cold indifference. The kind who aim to weaken your will with taunts and jeers. The kind who will go out of their way to sabotage you and undo all your efforts.

    Holiday concludes here that ego tells us to snap back at these people and demand the respect we think we deserve. But that won’t earn it from anyone. We must ignore this impulse, no matter how badly we’re treated, and continue to work on our craft and ourselves. We must forget what we think the world owes us and focus on building our base, developing our skills and continuing to learn.

    The rest of the chapters follow this same model, and plumb the depths of modern and ancient history to show us how those who put their egos aside achieve great things. Think of New England Patriots head coach Bill Belichick spending years doing unpaid grunt work and film study before finally getting a chance to put his knowledge into practice. Think of the great conqueror Genghis Khan seeking greater knowledge and expertise from those he defeated, rather than forcing them into silent subservience.

    Yet, others turn themselves into cautionary tales. Howard Hughes was a mechanical genius who inherited a successful family business, and then squandered all of it through a lack of focus, entitlement and paranoia. John DeLorean had a great vision for an automobile company, but never built the solid foundation of leadership skills he would need to run a successful company.

    Holiday gives us a healthy dose of both kinds of stories, and that’s what makes the advice in this book stick with us. Ultimately, practical philosophy is meant to be used in our daily lives, away from the safety of our reading chair. Holiday’s aphoristic style of advice, bolstered by memorable stories is what gives us the tools we need to remember this wisdom when our egos start to take control of us.

    Holiday positions the three states of our lives – Aspire, Success and Failure – as being a never ending continuum. We must put our egos aside as we aspire to our goals, aside when we achieve them, and aside again when we flame out and have to start over. At each stage, ego threatens to knock us off the continuum altogether and lock us into an unproductive state of stasis.

    Taming your ego is never easy, but it is essential when we are confronted by failure or bolstered by success, as we all will be in our lives. Ego can easily let both conditions become debilitating: With success, we think we can stop being humble and working hard. In failure, we can become paralyzed, blaming others for our rotten luck and ignoring the fact that it’s on us to right the ship.

    Ego is always encroaching on us, even after we think we’ve beaten it back. As Daniele Bolelli puts it, a floor doesn’t stay clean because you’ve swept it once; you must sweep again and again. With this short, accessible book, Holiday gives us the tools we need to do just that.

    354 people found this helpful
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  • 4 out of 5 stars
    Great book
    Reviewed in the United States on February 1, 2026
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    I read Ego Is the Enemy and it’s really eye-opening. It breaks down how ego can hold you back in life, work, and personal growth. The lessons take time to sink in, but if you apply them, it really helps you stay humble and focused. Not a flashy book, but definitely worth reading for anyone looking to improve themselves.

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  • 5 out of 5 stars
    Great Product
    Reviewed in the United States on April 2, 2026
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    Great read and learned about myself from this book!

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  • 5 out of 5 stars
    your worst enemy already lives inside you
    Reviewed in the United States on April 10, 2017
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    Ego is never neutral. If it is too small, you give away the farm. If it is too large, you eventually lose the farm. This superb book by Ryan Holiday, focuses on the more common affliction of the talented, ambitious and confident – an ego too large.

    As the book sets out to prove, your worst enemy already lives inside you: your ego. Holiday saw this unfold in slow motion with the demise of Dov Charney, founder and chairman of the huge, but failing American Apparel. He saw this unfold in his own ostensibly spectacular career, and in the careers of ancient historical personalities, as well as the contemporary ones that illustrate this sobering book.

    The ego he is referring to is the unhealthy belief in our own importance, our arrogance, and our self-centred ambition. It is that petulant child in every person, who chooses getting his or her way over anything, or anyone else. Holiday believes that ego is “at the root of almost every conceivable problem and obstacle, from why we can’t win to why we need to win all the time and at the expense of others.”

    This problem is now more acute than ever. The culture of the developed world fans the flames of ego. It has never been easier to boast to millions through free social media. Motivational speakers mislead by telling us to think big, live big, be memorable and “dare greatly”, because that is what this great company founder, or that championship team, supposedly did.

    Throughout the rest of your life, if you fit into the category of the talented, ambitious and confident, you will be at one of three phases: aspiration, success, or failure. In each phase you will need to do battle with your ego, and the mistakes it can cause.

    Holiday’s book leads the reader though each of the phases. The first is when we aspire - and whatever one aspires to, ego is the enemy. A common ego ploy is a belief in oneself that is not dependent on actual achievement, but on intense self-absorption, and endless self-promotion.

    “Almost universally, the kind of performance we give on social media is positive. It’s more ‘Let me tell you how well things are going. Look how great I am.’ It’s rarely the truth: ‘I’m scared. I’m struggling. I don’t know,” Holiday explains.

    Most valuable projects we chase are painfully difficult: launching a new start-up, or mastering a new skill. Talking, on the other hand, is always easy. While research does show that goal visualization is important, after a certain point our mind begins to confuse the visualization and the talk, with actual progress. The more difficult the task and the more uncertain the outcome, the more talk costs. Great work is a struggle. It’s draining, demoralizing, and frightening. “The only relationship between work and chatter is that one kills the other,” Holiday claims.

    ‘Facts are better than dreams,’ Winston Churchill asserted. Appearances deceive. Having authority is not the same as being an authority. Having the right and being right are not the same, and impressing people is utterly different from being truly impressive.

    The second phase kicks in when you are successful. Here the enemy of sustained success takes a different form, and requires a different response.

    The theory of ‘disruption’ posits that at some point every industry will be disrupted by some trend or innovation that the incumbents will be incapable of responding to. The question then is why can’t the businesses change and adapt?

    Holiday believes that this mimics why successful people fail – they have lost the ability to learn. Learning requires true humility and this can be seen from how people observe and listen. The humble don’t assume they know. As such, the remedy for avoiding the ‘I know it all’ ego trap in phase two, is straightforward but initially uncomfortable: “Pick up a book on a topic you know next to nothing about. Put yourself in rooms where you’re the least knowledgeable person,” he recommends. This aids the development of one ego antidote – humility.

    Ego fragments, closes options, and mesmerizes. It clouds the mind precisely when it needs to be clear, and a second potent solution for this is sobriety. This acts as both a counterbalance, and as a prevention method.

    The German Chancellor, Angela Merkel, both during her rise and especially during her time in power, has consistently maintained her equilibrium and clear-headedness, regardless of the immediate stressors or stimuli. When Russian president Vladimir Putin once attempted to intimidate Merkel by letting his large hunting dog barge into a meeting (Merkel is not a dog lover), she didn’t flinch and later joked about it. As a result, Putin was the one who looked foolish and insecure.

    A German writer observed in a tribute on her 50th birthday that unpretentiousness is Merkel’s main weapon. The successful, who like Merkel, maintain their equilibrium and clear-headedness, have normal private lives with their spouses. They lack pretence, they wear normal clothes, and for the most part are people you’ve never heard of, which is the way they want it.

    The third phase, failure, is an inevitable stop on the journey to success. “There is hardly the space to list all the successful people who have hit rock bottom,” Holiday explains. Ego not only leaves us unprepared for failure, but often contributes to it in the first place.

    Humble and strong people, who maintain their equilibrium and clear-headedness, don’t have the same trouble with failure that egotists do.

    What matters in the failure phase is that we can respond to what life throws at us. When we fail, many questions arise: how do I make sense of this? How do I move onward and upward? Is this the bottom, or is there more to come? How did I let this happen? How can it never happen again?

    The experience of failure almost always comes from some outside force or person, and it often involves things we already knew about ourselves, but were too scared to admit. However, from the ruin, the opportunity for great progress and improvement can emerge.

    “When we lose, we have a choice: Are we going to make this a lose-lose situation for ourselves and everyone involved? Or will it be a lose… and then win?” Holiday asks.

    Perfecting oneself is what leads to success as a professional, but rarely the other way around. To be a success, requires that we are humble in our aspirations, gracious in our success, and resilient in our failures. Studies of truly successful individuals show them to be grounded, circumspect, and unflinchingly real. No truly successful person is delusional, self-absorbed, or disconnected.

    “When we remove ego, we’re left with what is real. What replaces ego is humility, yes—but rock-hard humility and confidence,” Holiday concludes.

    This book should be read, and then re-read intermittently.

    Readability Light --+-- Serious

    Insights High +---- Low

    Practical High --+--Low

    *Ian Mann of Gateways consults internationally on leadership and strategy and is the author of Strategy that Works. .

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  • 5 out of 5 stars
    https://www.amazon.com/Brothers-Rivals-Victors-Eisenhower-Partnership-ebook/dp/B004H0M8GI/ref=sr_1_1?s=books&ie=UTF8&qid=1471163
    Reviewed in the United States on August 14, 2016
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    I waited to write this review until I was able to read it from a perspective that it deserved. I have known Ryan for many years and have found myself defensive on his behalf at times. I have also dismissed a lot of his work, knowing the underlying references and material. Of course, both of those things are about me- and not Ryan at all. This book allowed me to digest things in a way that showcased a great strength of Ryan's. His ability to relate, be aware and "do the work".

    I'm surprised at some of the comments, only because of the apparent knowledge of the reader. It's not a facade that Ryan is an intellectual heavyweight and I thnk this book shows it most. People remember repittion most of all. They remember stories over stats. The knock that the bok says the sam thng in different way or that it is larely opnion, ansen fact, are in fact attributes. Cherry picking quotes requires skill. A qote is a fact, by defintion, and the real skill is finding te right voice to get those words across. For some it wil be Grant and others Epctitus.

    This opens up tangents for people who would like to dif deeper no the source auhor. This format is new and a reflecton of our times. Personnally, I find it is bize size enough to allow the simpliciy to resonae. It sources enough intellectual power that even the most jaded egomanic will have to conced to the credibility. The sklll requred to execute this should be evident, but t is not neccessary.

    Robert Greene deveoped a similar literary style unque to him. What I saw here has yet to be referenced, which shows me that Ryan has allowed every reader to learn ans appl in their own way. If you are familar with Ryan's work, Cognative Dssonance is one of his favorate themes. People will read ts and apply their bias, experiences and circumstances to it. If you are not a potted plant, these change. The book has living qualty to ithat makes me beleve it's impact will only grow. For those that need to a Greek philosoper to be quoted, in order to digest the point, you wll have it.

    What I read was a blend of excellent, but hard to digest, data fllled book shelves. I will let that do the talking:

    Mistakes Were Made (But Not By Me): Why We Justify Foolish Beliefs, Bad Decisions and Hurtful Acts

    The Medium is the Massage

    Sperm Wars: Infidelity, Sexual Conflict, and Other Bedroom Battles

    Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)

    The Education of a Coach

    The Concise Seduction (The Robert Greene Collection)

    "What Do You Care What Other People Think?": Further Adventures of a Curious Character

    Means of Ascent (The Years of Lyndon Johnson)

    The Clayton M. Christensen Reader

    Raven: The Untold Story of The Rev. Jim Jones and His People

    Den of Thieves

    [[ASIN:B002TXZS8A The Guns of August: The Outbreak of World War I; Barbara W. Tuchman's Great War Series (Modern Library 100

    Best Nonfiction Books)]]

    The Fog of War

    The Trials of Henry Kissinger

    Pimp: The Story of My Life

    Less Than Zero (Vintage Contemporaries)

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  • 5 out of 5 stars
    Great read for anyone
    Reviewed in the United States on March 10, 2026
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    Amazing book! Not only is the book extremely well-written, making it easy to read, but the content is just as powerful! I highly recommend this book to anyone, as well as any book written by Ryan Holiday

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  • 4 out of 5 stars
    Thought provoking but a bit repetitive
    Reviewed in the United States on September 2, 2025
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    Ego Is the Enemy by Ryan Holiday is a powerful and thought-provoking book. It’s filled with memorable stories and lessons that really make you reflect on the role of ego in success and failure. The writing is clear and practical, making it easy to apply the ideas in everyday life. The only reason I gave it 4 stars instead of 5 is that some parts felt a bit repetitive. Overall, a highly valuable and inspiring read.

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Top reviews from other countries

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  • 4 out of 5 stars
    Kitap söylendiği kadar Sayfa bulundurmuyor
    Reviewed in Turkey on February 13, 2025
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    Teslim aldığım kitap 256 değil, 226 sayfadan oluşuyor. Satış mağazasındaki verdikleri sayfa bilgileriyle hiç bir alakası yok.

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  • 5 out of 5 stars
    Good read
    Reviewed in Japan on October 2, 2021
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    I am currently reading this book. And i highly recommend this one

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  • 5 out of 5 stars
    EGO is truly the real enemy - Love Ryan Holiday
    Reviewed in the United Arab Emirates on March 10, 2023
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    Will have to re-read this book as he says, we need to keep sweeping the dirt every day to keep progressing in the right direction. Enjoyed this read as it is truly applicable to every aspect of my life

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  • 5 out of 5 stars
    great book
    Reviewed in Italy on December 13, 2025
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    worth reading but might get repetitive

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  • 4 out of 5 stars
    Quality
    Reviewed in South Africa on April 22, 2026
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