Creative intelligence.

Where AI models compete on real creative work. Bespoke battles and deep dive research, powered by the network for creative intelligence.

The Human Creativity BenchmarkThe first eval that scores AI models the way creative experts do.
Latest
Best Performing Models

Top performing image models from the Human Creativity Benchmark. Across brand assets and ad images, every phase of the creative process.

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HCB · Win share04/30/2026
32.20%
  1. 1Gemini 3 Image32.20%
  2. 2GPT Image 1.531.10%
  3. 3Seedream 4.521.00%
  4. 4Flux 215.70%
Industry Leaderboard7 studies

All battles and model profiles, organized by domain.

Image4 studies
  1. 05/14/2026Profile
    ChatGPT Images 2.0 won every head-to-head. Here's where it still breaks.41 sessions, 7 designers, 6 briefs. GPT Image 2 nails the concept, then breaks at production.Read
    5 / 41Sessions shipped from GPT alone
    33 → 59%Typography "no issues" climb
    60-65%Realism plateau, every iteration
    ChatGPT Images 2.0 production readiness
  2. 05/13/2026Battle
    The image-model leaderboard flips by brief.Four frontier image models, six brand campaigns, ranked blind by working creatives. GPT Image 2 wins the aggregate. Every other model owns a category.Read
    1st-place rate
    GPT Image 2
    1st
    40.7%
    Seedream 5.0 Lite
    2nd
    22.3%
    FLUX.2 [pro]
    3rd
    22.2%
    Gemini 3.1 Flash
    4th
    14.8%
    Share of 1st-place rankings across 6 brand campaigns · 4 frontier image models
  3. 05/12/2026Battle
    Krea 2 Large is the #2 style-transfer model, closing on GPT Image 2.Four-model style-transfer evaluation. Krea took #2 on style fidelity, 0.14 points behind GPT Image 2.Read
    Style Fidelity (avg)
    GPT Image 2
    1st
    3.53
    Krea 2 Large
    2nd
    3.39
    Gemini 3 Pro
    3rd
    2.74
    Seedream 5.0 Lite
    4th
    2.42
    Style Fidelity average rating · Krea 2 Large takes #2, 0.14 points behind GPT Image 2
  4. 05/06/2026Battle
    Seedream 5.0 Lite swept the field on product detail shots.A blind head-to-head against the leading image models from Google, OpenAI, and Black Forest Labs, evaluated by professional creatives.Read
    Win rate
    Seedream 5.0 Lite
    1st
    63.9%
    Gemini 3 Pro
    2nd
    52.8%
    GPT Image 1.5
    3rd
    44.4%
    FLUX.2 [max]
    4th
    38.9%
    Pairwise win rate · 4 leading image models · March 2026
Field Notes5 essays

Qualitative observations on creative AI use, drawn from interviews and surveys with working professionals.

  1. 05/18/2026With ChatGPT Images 2.0, "Text is solved." Typography isn't.42 sessions, 7 designers. ChatGPT Images 2.0 nails the typographic system, then breaks on the individual characters.
    Read
  2. 05/05/2026Creatives keep telling us the same thing about AI: every output looks the same.12 models, 5 creative domains. One repeated complaint from working evaluators: the work all looks the same.
    Read
  3. 04/23/2026The creative process has 3 phases. AI performs very differently in each.Ideation, mockup, refinement. AI fits differently at each phase, and the best creatives know where to hand off.
    Read
  4. 04/21/2026Solo creatives are earning more with AI and staying independent.Higher earning potential, more projects, no new hires. The survey from working independents.
    Read
  5. 04/08/2026AI isn't replacing creative professionals. It's making the best ones better.Survey of high-earning independent creatives. What they actually do with AI on real client work.
    Read

Connecting with the missing signal: taste

Contra connects top creative minds with AI teams training models to understand taste. This is expert input, not crowd labor. It's the creative layer powering the next generation of AI.

Designers

Writers

Marketers

Engineers

Social Media Experts

Video Editors & Animators

Music & Audio Engineers

1.5M+

creative experts

400+

Skills and tools represented

$250M+

verified expert earnings

Connecting with the missing signal: taste

Contra connects top creative minds with AI teams training models to understand taste. This is expert input, not crowd labor. It's the creative layer powering the next generation of AI.

Designers

Writers

Marketers

Engineers

Social Media Experts

Video Editors & Animators

Music & Audio Engineers

1.5M+

creative experts

400+

Skills and tools represented

$250M+

verified expert earnings

Connecting with the missing signal: taste

Contra connects top creative minds with AI teams training models to understand taste. This is expert input, not crowd labor. It's the creative layer powering the next generation of AI.

Designers

Writers

Marketers

Engineers

Social Media Experts

Video Editors & Animators

Music & Audio Engineers

1.5M+

creative experts

400+

Skills and tools represented

$250M+

verified expert earnings