2Gather | Devpost

Inspiration

Marketing ecosystem moved into influencers very fast last few years. Brands spend high amount of marketing budget for influencers, but sales conversions are not high enough. So we are here to solve this problem with social network analytics and gamification.

What it does

We created a challenge for influencers to compete with their friends to gain more sales conversions through their branded content. When influencers work together, they can increase sales conversions owing to what we call the "snowball effect". Moreover, we reward the ones who have more conversions at the end of the campaign. Check out the doc containing our formal theory. Our presentation is attached as a file.

How we built it

We built an app where influencers invite their friends to team up for specific campaign. We baked the snowball effect formula into our algorithm to divide the gains from total revenue according to sales conversion numbers. The goal is to have a positive surplus for all influencers, regardless of the competition between the campaign participants.