CHOMPY

Chomp is an Agentforce-powered food solution that suggests smart recipes and cart add-ons based on available ingredients, enhancing user engagement and driving purchase intent for grocery platforms.

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Inspiration

We’ve all faced the same daily struggle: “What should I eat today?” With so many food apps available, very few actually understand the user — their mood, their fridge, or their food goals. That inspired us to reimagine food discovery as a fun, intelligent, and personalized experience. Chomp was born out of this idea — a witty, AI-powered food assistant that doesn’t just suggest meals but actually engages like a foodie best friend. We wanted to go beyond utility and inject real personality into food tech.

What it does

Chomp is a Salesforce-powered AI food assistant designed to help users overcome food decision fatigue while boosting grocery store engagement. Here's what it currently does: Converses like a foodie best friend — offering witty, relatable, and personalized food talk instead of robotic replies Suggests recipes based on ingredients already in the user’s fridge Identifies missing items and offers to add them to a grocery cart or list Runs custom actions using Salesforce flows or Apex to fetch recipes or roast food choices Easily embeds into web platforms with a fun, friendly UI and live chat powered by Agentforce The magic of Chomp lies in its ability to combine functionality with personality, solving a genuine user pain point while creating opportunities for grocery platforms to improve engagement and conversions.

How we built it

Ideation - We started with user personas and the core problem: food indecision. We mapped out the flows for recipe discovery, grocery list creation, and playful conversations. Agent Design in Agentforce Using Agent Builder, we created “ChompBot,” our AI assistant. We defined sample intents like: “What can I make with X?” “Roast my eating habits” “Add to grocery cart” Custom Actions - We created a custom recipe fetcher action (mocked or real) that returns a smart, funny response based on ingredients. Frontend Integration - We embedded the Salesforce agent into our React-based UI to demonstrate seamless integration. The bot loads on the Chomp page, chats with users, and runs actions behind the scenes. Branding - Inspired by Duolingo’s playfulness, we crafted a tone and visual language that feels energetic, human, and fun.

Challenges we ran into

Agentforce Learning Curve: As first-time users, understanding flows, intents, and action logic took time. Balancing Fun + Function: Making the chatbot engaging without losing purpose was a creative challenge. API Integration Limits: We had to mock some APIs due to time constraints and access limits in the hackathon org. Frontend Syncing: Embedding the chat into our custom UI while maintaining brand consistency required styling and DOM hacks.

Accomplishments that we're proud of

Built our first conversational AI using Salesforce Agentforce — from scratch, with custom actions and a personality-driven design Designed a witty, engaging user experience that blends functionality with fun — a rare mix in food-tech tools Successfully embedded the Agentforce chatbot into a custom frontend, maintaining design coherence across systems Created a working demo of an intelligent food assistant that simulates real user flows — from recipe suggestions to cart creation Learned and implemented Salesforce flows, intents, and custom logic within a tight hackathon timeframe Developed a unique brand voice and visual identity for “Chomp” — playful, bold, and memorable Worked as a highly collaborative team — aligning design, tech, and user storytelling seamlessly

What's next for CHOMPY

We’re just getting started — here’s our roadmap for what Chomp can become: Real-time grocery platform integrations (e.g., Instacart, BigBasket, Walmart) so users can instantly buy missing ingredients Voice-enabled interactions via smart speakers or mobile assistants Health & diet tracking sync to recommend meals based on fitness or medical goals Personalized analytics dashboard showing eating trends, budget insights, and more Gamification & challenges like “Zero Waste Cooking Week” or “Fridge Cleanout Fridays” Partnering with recipe creators and nutritionists to expand meal options and credibility Our goal is to evolve Chomp into a holistic, intelligent food companion — one that doesn’t just talk to you, but actually gets you.

What we learn

Agentforce from the Ground Up We learned how to build, customize, and deploy intelligent agents using Salesforce’s Agent Builder, including setting up intents, training data, flows, and custom actions. Custom Action Integration We explored how to connect Salesforce agents to external logic using Apex classes and Flow Builder, allowing Chomp to simulate real-time recipe suggestions and ingredient detection. Conversational UX Design We discovered how much thought goes into crafting a chatbot personality — from humor and empathy to tone and timing — and how it directly impacts user engagement. Embedding AI into UI We learned how to integrate a Salesforce agent into a custom frontend while maintaining brand consistency, styling, and functionality. Rapid Prototyping & Team Collaboration Working under a short deadline pushed us to make fast, focused decisions, divide roles efficiently, and maintain constant communication. Balancing Innovation and Feasibility We gained experience in prioritizing core features that deliver impact now, while leaving room for future scalability and improvements.

Built With

  • agentforce
  • chipchamp
  • figma
  • kaggle
+ 33 more
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