In today’s buzzing marketing environment, to be on top of the wave and stand out from competitors, you have to win the crowd by showing them you’re trustworthy. Actually, according to AdWeek, 63% of consumers will opt for your brand if they consider it authentic. The statistics clearly point to the fact that gaining and Read More
You want to increase the ROI that you get from your content marketing efforts, right? But, it’s not as easy as it sounds. First, you need to get people to view your content. Second, you need to make the readers take action towards your offer. When people think of a call to action, most often Read More
Picture this – you’ve managed to collect a significant number of email addresses of possible clients. You get all hyped and think about possible conversion percentages, and that there’s a chance that at least one of them will become a regular customer. Because of that, you start sending cold emails blasts, keeping your fingers crossed, Read More
Digital technology has totally changed our lives. Over the years, our pace of life continues to increase and a lot of us are living a hurried lifestyle. But no matter how busy we are, there’s no reason why we should not invest our time in things that will make us grow. This may be one Read More
Can you solve a Rubik’s cube with your eyes closed? Actually, some people can, but it’s pretty hard. This is what B2B marketing without data is like. If you want to grow as a B2B business and generate more leads, you need data. At least 38% of companies rely heavily on data to gather information Read More
During the holiday season, you can see a lot of marketing campaigns everywhere. Consumers are probably asking themselves how they can find the best deal. But for entrepreneurs, the biggest question is how to make your business stand out from the competition? In this roundup, you will find creative marketing campaigns that will boost your Read More
From email marketing to social media, adverting, and search results, there are various channels that you can use to place the content in front of your target clients. So, how do you keep track of prospects’ interaction with your content? Of course, the first thing that springs to mind is Google Analytics (GA) with its Read More
The main goal of your business website should be to educate people and to provide maximum exposure for what you have to offer as a company, increasing your conversion rate in the process. For the purpose, the modern enterprises use a robust open-source CMS such as WordPress. And WordPress websites get traffic, a lot of Read More
Product development and service design are what tailors your services and products to end-users needs, pain points, and requirements. As we look through the most successful projects launched in recent years, personalization is steadily becoming a determining factor for success. Examples are all around us, from Spotify allowing you to discover music daily, based on Read More
The WordPress community is constantly growing. Together with the increasing use of WordPress as a leading CMS, hundreds of people from various industries are involved in WordPress development and eventually join WordCamps. With WordCamps happening all the time all around the world, it is very likely that you could easily attend a camp in the Read More
Conversion rates, there’s never enough of them, right? No matter what type of niche you’re in, your website exists to bring you more leads, increase sales, and grow your business in the process. However, if you’re not getting enough clicks and conversions, something must be terribly wrong with your website layout and the marketing tactics Read More
As we’ve already mentioned in the first part of this article, an effective marketing strategy is one that manages to gain insight and facilitate a thorough approach for all team members. Also, it aligns their creative efforts, provides powerful monitoring capabilities, and guarantees tangible results and flexibility. In a nutshell, successful digital marketing campaigns offer Read More
