As the digital landscape evolves, so do the strategies for making websites visible on search engines. Among these evolving strategies, one topic that continues to gain traction is JavaScript SEO. But what exactly does this mean, and why is it so critical for modern web development? In this blog post, we’ll delve into the nuances Read More
Let’s say you’re looking for a new coffee table, but you don’t have a brand in mind. What do you do? You Google it! The results you will most probably see right at the top are ads from Ikea or Wayfair, or some other business, depending on your location. You might be thinking: “Why do Read More
Google Ads is an important asset to any online strategy. It can help you build your digital presence by positioning your brand’s name right at the top of the SERPs. Because, let’s face it, regardless of how great your organic ranking is, the paid results are always a step ahead of it. However, for your Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
When building a website, WordPress and Webflow are two of the most popular options, each offering unique strengths depending on your needs, technical skills, and design preferences. WordPress, the world’s most widely used content management system, provides flexibility, extensive plugin options, and a vast ecosystem. On the other hand, Webflow is a low-code platform that Read More
The ultimate goal of every page on your website is to rank as high as possible in search results, right? Well, typically yes, but there are some exceptions. Sometimes, because of different reasons, you don’t want a page to show on search engines, so you need to deindex it. Deindexing a page from Google involves Read More
If you send marketing emails from or to US businesses, you need to know about the CAN-SPAM Act. It sets clear rules for sending commercial emails, and breaking these rules is expensive – each violation can cost your business up to $51,744. This article breaks down everything you need to know to stay within the Read More
Did you know that the average person receives about 100 work emails every day? That’s a lot of competition for attention in someone’s inbox. But when businesses send more targeted emails to specific groups of customers (email segmentation), they can make up to 7 times more money from their email campaigns. Let’s learn how to Read More
Navigating the world of SEO can be a daunting task. Especially when you encounter issues like the “alternate page with proper canonical tag” in Google Search Console. This issue can be a stumbling block for your overall visibility and online success. But don’t worry. DevriX is here to help! We’ll delve into the nitty-gritty of canonical Read More
The way businesses connect with customers is rapidly evolving. Modern marketing requires reaching people across multiple channels – from email and social media to physical stores – to create a complete customer experience. Email serves as the backbone of these marketing efforts, connecting different channels together. Recent data shows just how powerful these connections can Read More
In the fast-paced world of ecommerce, every interaction a customer has with a website can be seen as a potential stepping stone towards a purchase. While the ultimate goal is to secure a sale, understanding and optimizing the smaller actions along the way, known as micro-conversions, can play a significant role in driving overall success. Read More
In today’s competitive B2B market, demand generation is key. It builds strong relationships with customers. Unlike quick lead generation, B2B demand generation focuses on consumer behavior. It creates ongoing interest throughout the buying journey. This approach not only captures high-quality leads but also strengthens brand loyalty. Demand generation includes two stages: demand creation and demand Read More
