AI in marketing is completely changing the game, especially now that we’re saying goodbye to third-party cookies. If you’re wondering just how AI in conversion optimization is shaking things up, you’re in for a treat. Keep on reading. AI in Conversion Optimization: How Did We Get Here? Remember when we thought a simple pop-up was Read More
Programmatic marketing has changed how we handle digital advertising. While traditional digital marketing covers all online promotion, programmatic marketing specifically refers to the automated buying and selling of ad inventory in real-time using advanced algorithms and data-driven decision-making. To put it simply the tech analyzes user data and behavior patterns to instantly decide where, when, Read More
A leadership approach to MarTech Tools and Trends As a business leader, you’ve watched the marketing landscape transform dramatically. Your customers expect seamless digital experiences, your teams need efficient tools, and your bottom line demands measurable ROI. Let’s take a look at emerging MarTech tools that are reshaping how industry leaders make strategic decisions and Read More
Using the right marketing strategies is essential for businesses to attract new customers, grow, and stay ahead of the competition. Customer acquisition in banking is particularly crucial as more people turn to online services, which helps them expand and remain competitive. By 2024, the digital banking market is projected to reach $10.9 trillion. Many individuals Read More
If you are an active member of LinkedIn, chances are, you have started receiving notifications like this: Maybe you have even already added your expert opinion on a topic. It is not like LinkedIn blogging is something new, what is new is that now the platform is aiming to encourage industry professionals to share their Read More
In the bustling financial technology arena, standing out requires more than just having a great idea. Companies need a strong plan that gets their products out there. This is the purpose of the “go-to-market” strategy for FinTech Startups. This guide will help you understand what a strong strategy means and how it can help your Read More
With the rise of digital-only banks and the increasing adoption of mobile banking solutions, consumers always expect more: faster, better, easier, personalized, and transparent services. Thanks to FinTech customer experience, the industry is projected to grow almost three times faster than traditional banking, which highlights the crucial role of continuous and customer-centric improvements. FinTech launches, Read More
Artificial intelligence (AI) is changing the finance industry in a big way, going beyond just number crunching. It’s enhancing the customer experience, making interactions more personal, efficient, and secure. Let’s explore the top 10 financial areas where AI is currently making the biggest splash, transforming everything from day-to-day banking to complex investment strategies. Keep reading. Read More
When data misses important details, data enrichment helps fill in the gaps. By adding extra information to data, businesses gain more useful and valuable insights, better decision-making, improved customer understanding and targeting, increased efficiency, and more. Clay is a wildly popular tool that enhances data, making it easier for businesses to improve their customer information. Read More
Are you still clinging to the traditional marketing channels when most of your consumers are making their buying decisions online? About 46% of the overall Google searches are related to local businesses, and 97% of internet users make an online research on local companies to learn more before making a purchasing decision. With that said, Read More
The one thing that companies, which consistently hire the best talent, get right is employer branding. Our global economy is evolving at such a fast pace that the business leaders of today need to adopt the right practices so they can find and retain top talent and ensure their business thrives. Yet, creating a strong Read More
To boost customer retention, know this: revenue and business growth are all about sales. To increase sales, you need a constant supply of leads and new clients. Getting new clients is beneficial, and it can grow an enterprise, but, is that the only way to increase profits? What if you design a system that can Read More
