Stop renting your audience.
Start owning it.
Your players and creators are the lifeblood of your studio. Build, own, and grow those relationships, from first invite to live ops, so every interaction compounds into lasting growth.
playtesting
- Key Distribution
- NDAs
- Waitlists
- Friend Invites
- Beta Branches
data
- Player CRM
- API's & WebHooks
community
- Email Announcements
- Discord Management
engagement
- Reward Tiers
- Referrals
- Wishlisting
creators
- Campaigns
- Coverage Detection
- Creator Programs
insights
- Surveys
- Player Analytics
- Sentiment
We're working on: Engagement Analytics, Community Hub, Account Integration, Content Analytics
Trusted by 300+ studios including
One platform, the whole journey.
From first invite to live ops. One platform that grows with your game.
Build your audience before day one.
- Distribute keys across Steam, Epic, consoles, and mobile, all tied to real player accounts
- Run NDA-protected closed betas with built-in waitlists and friend invites
- Survey players in Discord, in-game, or on the web. And actually get responses
- Grow and manage your Discord community with automated roles, tags, and announcements
- Build a live player record before you've even launched
Turn your audience into your launch engine.
- Activate creators with managed campaigns, key distribution, and coverage tracking
- Turn players into your marketing engine: referrals, friend invites, and creator-driven UGC that drive organic growth loops
- Send targeted launch announcements segmented by playtime, sentiment, and engagement
- Turn your beta testers into launch-day advocates. They already know the game
Compound every patch into growth.
- Re-engage lapsed players automatically when new content drops
- Run always-on creator programs that grow with every patch and season
- Track sentiment across Steam reviews, Discord, and community channels. Respond to feedback, improve ratings, and re-engage frustrated players before they churn
- Measure retention and engagement trends, run A/B tests, and trigger automated messaging based on player behavior
From Kickstarter to a million copies sold.
Indies, AAs, and publishers, running on the same platform, just at different scales.
Your game deserves a better experience around it.
You put thousands of hours into the game itself. FirstLook makes sure everything else matches: playtesting, key distribution, creator programs, and community tools that make every player feel like they matter, no matter your team size.
"We went from a Kickstarter to 200K wishlists. FirstLook let us run playtests and manage our community like a studio ten times our size, without the headcount."
Build stronger relationships with your players, wherever they hang out
Discord
Role management, rewards, surveys, and sentiment tracking, all connected to your Discord server.
your-game-community
1,337 Online
How likely are you to recommend this game to a friend?
How would you rate the overall gameplay experience?
Thanks for letting us know! If you have any additional feedback you can respond directly to this message.
In-Game
Analytics, native Unreal and Unity SDKs, and cross-platform in-game surveys that reach players where they already are.
Web
Player onboarding, feedback collection, and reward redemption through fully branded web experiences.
yourgame.firstlook.gg
10+ products in one
Trade in your marketing stack for a single platform where everything is built to work together.
Players can sign up for playtests, manage their account and games, and give detailed feedback on everything they play and experience
Organize all your player data in one place. Manage relationships and segment audiences using custom attributes, tags, filters
Creator program with built-in management. Track reach, content, and engagement to build strong and strategic partnerships
Drive organic word-of-mouth growth with referral programs. Players share links to bring in new friends and earn exclusive rewards
Send targeted emails based on waitlist, playtime, and more. Integrate seamlessly with Discord to automatically grant roles and tags on signup
Analyze your player community at a glance. Track signups, playtime, retention, top countries, and overall growth trends over time
10+ products in one
Trade in your marketing stack for a single platform where everything is built to work together.
Playtesting
Players can sign up for playtests, manage their account and games, and give detailed feedback on everything they play and experience
Watch numbers go up
Care about metrics? We do too. Track signups, retention, opens, and clicks and see how data can work for you.
2x
More playtesters through low friction signups
30%
More players through referrals and friend invites
80%
More responses with discord & game native surveys
80＋
Hours saved every month due to less grunt work
List your playtest and creator campaigns for free.
The cross-game networks that come bundled with FirstLook. Every studio benefits, every player and creator wins.
Real players, ready to playtest.
List your playtest, beta, or early access and get real players showing up without ad spend, influencer deals, or cold outreach. Players browse, sign up, and land directly in your FirstLook pipeline with profiles, playtime data, and feedback ready to go.
The center place for creators to discover new games.
List your campaign and let creators come to you, from small streamers looking for their next game to play and cover, to established creators looking for paid partnerships. No spreadsheet outreach, no guessing who's legit. You see reach, engagement, and player impact before you commit.
Full control over all your player data
We handle the compliance headaches so you don't have to. Export, configure, and control your data with zero hassle.
Privacy Controls
Give players control over their data sharing preference
GDPR Compliance
Built-in tools to meet European data protection requirements
Full Data Access
Export and access all player data whenever you need it
Configurable Data Models
Customize what data you collect to match your needs
Stop renting your audience.
Build the studio your players already think you are. Start free. No credit card, no demo gate.
