who / where / when: Personal work of my dog, Zoe / Middleton, WI / March 2012
what: In this photo, I was trying to emulate the feel and overall look of Iams pet food ads. I liked the lighting as well as the expression on my dog’s face and I thought it successfully represented Iams as a brand.
why: All of the Iams pet food ads fully represent the playful and energetic personalities of dogs. The incorporation of the tennis ball as well as the perky ears seen on my dog represent her personality well. In many of the ads, the animals are caught in action and while this is not an action shot of Zoe, it still represents her fun-loving and energetic side.
how: For this photo, I did not need to use a tripod because of the nice outdoor lighting. I edited the photo in Photoshop, making the grass greener as well as adding the text.
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