European Lingerie Store in the USA – Expert Fit by Lascava
If you've ever torn off your bra the second you got home – exhausted from underwires stabbing your armpits, straps cutting into your shoulders, or that awful "quad boob" effect – you're not alone. And it's not your fault.
American mass-market lingerie is designed for mannequins, not real bodies. The wires are too wide. The cups flatten instead of lift. The "support" comes from straps, not engineering.
Lascava changes that.
Since 2013, we've been bringing the best of European lingerie craftsmanship to American women. We specialize in Polish bras by Gorsenia – the brand Reddit's bra experts obsess over – plus Mediolano luxury and Obsessive intimates.
These aren't just "bras from Europe." They're engineered solutions for bodies that American brands ignore: D+ cups, narrow breast roots, projected shapes, and anyone who's tired of pain masquerading as "support."
Trusted by 10,000+ women across the USA since 2013
Why 10,000+ American Women Switched from Victoria's Secret to European Bras
It's not about brand loyalty or price. It's about how bras are fundamentally designed. Let's talk engineering.
US Mass-Market vs. European Lingerie: The Real Differences
| Feature | US Brands (VS, Aerie, ThirdLove) | European Brands (Gorsenia, Mediolano) |
|---|---|---|
| Underwire Width | ❌ Wide, U-shaped wires that extend into armpits | ✅ Narrow wires following natural breast root |
| Cup Construction | ❌ Molded foam (one-size-fits-nobody) | ✅ 3-part seamed cups (adapts to your shape) |
| Projection | ❌ Shallow – flattens you against chest | ✅ Deep – lifts bust forward and up |
| Support Source | ❌ Straps (hello, shoulder grooves!) | ✅ Band (80% of support, as it should be) |
| Size Range | ❌ Limited beyond DDD | ✅ D-K cups with proper engineering |
| Durability | ❌ 3-6 months before losing shape | ✅ 1-2+ years with proper care |
| Materials | ❌ Synthetic, non-breathable | ✅ European lace, microfibers, natural fabrics |
🚫 The American Mass-Market Problem
"I've tried every brand at Target and the mall. Nothing fits right, and I'm tired of wasting money." – Sound familiar? |
✅ The European Engineering Solution
"My Gorsenia bra changed my life. I can wear it 12 hours without pain. I didn't know that was possible." – Sarah M., NYC ⭐⭐⭐⭐⭐ |
💡 The "Narrow Wire Effect" Explained
When you size up in American brands to get more cup volume, the wire gets wider – not deeper. This pushes your breast tissue sideways and creates that painful armpit stabbing.
European brands (especially Gorsenia) scale the cup forward (projection), keeping wires narrow. Your breast tissue stays centered and lifted, and the wire never touches your underarm.
Our complete guide to narrow vs. wide wires is in preparation.
Shop Support Bras (Plus Size Cups) →
EU to US Bra Size Conversion: Your Simple Decoder (Finally!)
We know the biggest fear when buying European lingerie: "Will it fit?" Here's your complete translation guide – no calculator needed.
Step 1: Band Size (The Easy Part)
European bands use centimeters instead of inches. Here's your direct conversion:
| US Band Size | EU Band Size | Your Measurement |
|---|---|---|
| 30 | 65 | 26-28 inches underbust |
| 32 | 70 | 28-30 inches underbust |
| 34 | 75 | 30-32 inches underbust |
| 36 | 80 | 32-34 inches underbust |
| 38 | 85 | 34-36 inches underbust |
| 40 | 90 | 36-38 inches underbust |
💡 Quick tip: European bands run firmer than US brands (this is GOOD – it means better support). If you're between sizes or prefer a looser fit, size up in the band and down in the cup (sister sizing).
Step 2: Cup Size (Brand-Specific Notes)
Most Brands (Mediolano, Standard Lines)✅ True to US Size US 34DD = EU 75DD ✓ Shop your normal US size with confidence. Browse Mediolano → |
⚠️ Gorsenia (IMPORTANT Exception!)🔽 Order ONE CUP SMALLER US 34DD → Try Gorsenia 75D Why? Gorsenia's 3-part seamed cup construction creates extreme depth (forward projection). The cup that fits you is often one letter smaller than your US size. This isn't a defect – it's engineering. That extra projection is what eliminates underarm stabbing and gives you actual lift. First time trying Gorsenia? Refer to the size chart on the product page, or Contact our consultant. |
Obsessive (S/M/L/XL Sizing)⬆️ Runs Small—Size Up S/M: US 2-8 (32-34 band) Obsessive uses stretch fabrics. If between sizes or you prefer comfortable fit (not tight), size up. Shop Obsessive → |
Real-World Examples (Copy These!)
|
🙋♀️ "I wear 34G in ThirdLove" Gorsenia: Order 75F (34F) Gorsenia's deep cups = size down. Mediolano's true to size. |
🙋♀️ "I'm 36DDD at Victoria's Secret" Gorsenia: Try 80E (36DD/E) Remember: Gorsenia runs deep, subtract one cup. |
🙋♀️ "I'm usually a Medium in bodysuits" Obsessive: Order L/XL (runs small) Obsessive stretch fabrics are snug. Size up for comfort. |
Still Not Sure? We've Got You.
Our fit experts help dozens of women find their perfect size every week. No bots, no automated responses – just real people who understand bra fitting.
Our Curated Collection: Three Brands, Three Purposes
We don't stock hundreds of random brands. We curate the absolute best from Europe – each mastering a specific need.
Gorsenia: The Engineer
When You Need REAL Support (Not Just Bigger Straps)
If you're a D+ cup and tired of bras that "support" by cutting into your shoulders, Gorsenia is your answer. This is the brand Reddit's r/ABraThatFits community recommends obsessively—and for good reason.
Why Gorsenia Is Different:
- Narrow, U-shaped underwires that follow your breast root – NO underarm stabbing, even in K cups
- 3-part seamed cup construction (not molded foam) that creates forward projection and natural lift
- Band-engineered support carrying 80% of weight – your shoulders finally relax (goodbye grooves!)
- Extended sizing D-K cups with actual support engineering, not just bigger fabric
- Polish craftsmanship that lasts years, not months
⚠️ CRITICAL Sizing Note for Gorsenia:
Gorsenia cups run DEEP. Most customers find their perfect fit is one cup size smaller than their usual US size.
Why? The 3-part cup creates extreme forward projection (that's what eliminates armpit poking!). What looks like a "D" cup has the depth of most brands' "DD."
Example: If you wear 34G in ThirdLove, order Gorsenia 75F (34F) first.
Not sure? Read our detailed Gorsenia guide or ask our fit experts – we help with this daily.
Best For:
Full bust (D+), projected breast shape, narrow breast roots, anyone who's given up on "comfortable bras," those tired of constant strap adjustments, women who need bras that actually work for 10+ hour days.
I've been wearing the wrong size for 15 YEARS. My Gorsenia bra (one cup smaller than I thought!) fits perfectly. No more shoulder pain, no armpit stabbing. I'm never going back.
— Jennifer L., California ⭐⭐⭐⭐⭐
Popular Styles:
- Unlined bras (maximum lift, gorgeous necklines)
- Full-coverage bras (all-day support, minimizer effect)
- Soft/wireless bras (comfortable support without wires)
Mediolano: The Artist
Everyday Luxury That Doesn't Sacrifice Comfort
If Gorsenia is a structural engineer, Mediolano is a couture designer. This is lingerie you'll want to show off – even if no one else sees it. Because feeling beautiful matters, even (especially?) on a Tuesday.
The Mediolano Signature:
- Italian-inspired lace with "tattoo effect" that looks painted onto your skin
- Buttery-soft fabrics that feel like a second skin (no itching, no scratching)
- European sophistication meets everyday wearability – these aren't "special occasion only" pieces
- True-to-size fit (no sizing surprises – order your normal US size translated to EU)
- Refined construction that maintains its beauty wash after wash
Best For:
Lace lovers, those seeking everyday luxury (not just "functional" lingerie), B-E cups, romantic aesthetics, women who believe underwear should feel as good as it looks.
"Mediolano lace is STUNNING. I feel like I'm wearing art. And it's actually comfortable for all-day wear – I didn't know that was possible with lace this intricate."
— Emma D., Portland ⭐⭐⭐⭐⭐
Obsessive: The Provocateur
When Confidence Turns Into Spectacle
When the moment calls for drama, Obsessive delivers. This is theatrical lingerie that doesn't compromise on quality – think Moulin Rouge meets modern comfort.
What Makes Obsessive Special:
- Bodystockings, teddies, role-play costumes that actually fit well (not cheap costume-shop quality)
- Multistretch fabrics (comfortable, not scratchy mesh)
- Adjustable features for custom fit
- Gift-worthy packaging included with every piece (because presentation matters)
⚠️ Sizing: Obsessive uses S/M/L/XL sizing and tends to run small. Size up if between sizes or you prefer comfortable (not tight) fit.
Best For:
Special occasions, anniversary gifts, honeymoon packing, role play, date nights, unleashing your inner diva, anyone who wants to feel powerful and beautiful.
Why Choose Lascava Over Other European Lingerie Stores
We're not just another online shop dropshipping random products. We're a family-owned boutique (since 2013) that personally curates every piece, tests every fit, and actually understands the frustration of bra shopping.
Actual Fit Expertise
Our team includes certified bra fitters who understand the nuances of Polish bra construction, european sizing, and individual body variations. We don't just sell – we educate.
Direct from Source
We work directly with European manufacturers. Your lingerie ships from authentic warehouses– no middlemen, no counterfeits, no "inspired by" knock-offs. Just the real deal.
Brand-Specific Sizing Guidance
We don't give generic size charts. We know Gorsenia runs deep, Obsessive runs small, and exactly how to convert your US size – for each specific brand.
Curated, Not Cluttered
We stock 3 premium brands, not 300 mediocre ones. Every piece is personally selected for quality, fit, and durability. If it's on our site, it passed our standards.
Risk-Free Shopping
14-day returns, straightforward process. Try it at home (don't remove tags). If it's not your soulmate bra, send it back. We'll help you find the right size or process your refund.
Human Support
Email us, chat with us, call us. You'll get a person who knows the difference between a balconette and a demi-cup, not a bot reading from a script.
Trusted Since 2013
| 10,000+ Happy Customers |
4.8/5 Average Rating |
11+ Years Family Owned |
What Our Customers Say
⭐⭐⭐⭐⭐
"I was skeptical about ordering from Europe, but Lascava's sizing guide was PERFECT. My Gorsenia bra (75F, one cup smaller than my US size) fits like it was custom-made. The narrow wires are a revelation—NO MORE underarm pain!"
— Sarah M., New York
Gorsenia Balconette Bra, 75F
⭐⭐⭐⭐⭐
"As a 36H, I've tried EVERYTHING. ThirdLove, Bare Necessities, boutique fittings—nothing worked. Gorsenia is the ONLY brand that supports from the band, not my shoulders. My neck pain is GONE. I've ordered 5 more."
— Rachel K., Illinois
Gorsenia Full Coverage Bra, 80H
⭐⭐⭐⭐⭐
"Mediolano lace is absolutely STUNNING. I feel like I'm wearing art. And it's comfortable for 12-hour days—I didn't know lace could be this soft. Worth every penny."
— Emma D., Oregon
Mediolano Lace Bra, 75DD
⭐⭐⭐⭐⭐
"Customer service is A+++. I had questions about Gorsenia sizing (the 'one cup smaller' thing confused me), and they walked me through everything via email. Ended up with the perfect fit on my first order!"
— Lisa H., Florida
Gorsenia Soft Bra, 80F
⭐⭐⭐⭐⭐
"Obsessive packaging is GORGEOUS—bought it as an anniversary gift and my wife was absolutely blown away. Quality is MILES better than Amazon 'sexy lingerie.' This is the real deal."
— Michael T., Texas
Obsessive Teddy, L/XL
⭐⭐⭐⭐⭐
"I've been wearing the WRONG SIZE for 15 years. Thanks to Lascava's guidance, I discovered I'm actually a 75F (not 34G). My Gorsenia bra fits perfectly. I can breathe. I can move. I'm never going back to VS."
— Jennifer L., California
Gorsenia Balconette, 75F







