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Get Started with BrazeAI™ Operator

Your built-in AI assistant in the Braze dashboard.

English Beginner New include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization

Dynamically Personalize Landing Pages with Liquid

Apply Liquid logic to personalize content on landing pages using Braze profile data.

English Beginner New include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand AI & Personalization Landing Pages

Braze MCP Server: Conversational Access to Engagement Data

Unlock AI-generated insights for your Braze campaigns

English Beginner include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization

How To Send an RCS

Create an RCS message campaign in Braze

English Beginner include-in-search auto-register Quick Tips en-us On-Demand Setup SMS, MMS & RCS

A/B Test an RCS Message and an SMS

A/B test RCS messages and SMS performance in a campaign

English Beginner include-in-search auto-register Quick Tips en-us On-Demand Testing & Optimization Setup SMS, MMS & RCS

Create Booking Reminders in Canvas Using Personalized Delays

Create a booking reminder journey using the personalized delay step

Email Advanced include-in-search auto-register Quick Tips en-us On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Push Notification Data Strategy Data Settings

How to use In-App Message Templates and the IAM Editor

Create engaging and beautiful in-app experiences.

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation In-App Message

Zero-copy Segmentation: How to use CDI Segments

Segment users with data stored outside of Braze.

Intermediate include-in-search auto-register Quick Tips en-us On-Demand Audience & Targeting

Integrate LINE with Braze

Learn how to configure and connect your LINE channel to Braze.

Beginner include-in-search auto-register Quick Tips en-us LINE On-Demand Setup

Create a LINE Message with Canvas

Learn how to create and send LINE messages using Canvas

Partner Integrations Beginner include-in-search auto-register Quick Tips en-us LINE Engagement Strategy On-Demand Campaigns & Journey Creation

How to use the AI Liquid Assistant for Personalization

Generate and improve Liquid code using the AI Liquid Assistant.

Beginner include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization

How to Use Canvas Templates

Simplify your journey orchestration with Canvas templates.

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation

How to Navigate the Braze Dashboard

Find your way around Braze with confidence.

Beginner include-in-search auto-register Quick Tips en-us On-Demand

How to Create an In-App SMS Sign-Up Form

Collect phone numbers from users actively on your app or website.

English Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Audience & Targeting In-App Message SMS, MMS & RCS

Email Deliverability SOS: How to Respond to Common Issues

Explore common email deliverability issues and learn how to address them.

Email Beginner include-in-search en-us On-Demand Setup

How to Localize Emails Using Multi-Language Composition

Localize emails easily using the Multi-Language Composition feature.

Email Intermediate include-in-search auto-register Quick Tips en-us On-Demand Data Settings

How to Use User Aliases

Track unidentified users across your tech stack.

Advanced include-in-search auto-register Quick Tips en-us On-Demand Data Strategy Data Settings Setup

How to Trigger an IAM From a Push

Launch an in-app message after a user engages with push

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation In-App Message Push Notification

How to Delete a User Profile

Use Braze-to-Braze webhooks (API calls) to delete user profiles from your dashboard.

Advanced include-in-search auto-register Quick Tips en-us On-Demand Audience & Targeting Data Settings

How to Select an Item from a Catalog

Learn how to make Direct Selection and Selections with Braze Catalogs.

Email Intermediate include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization Data Settings

How to Test Custom Event Properties

Test that your event property metadata correctly displays in your message when the desired event is triggered.

Email Intermediate include-in-search auto-register Quick Tips en-us On-Demand Campaigns & Journey Creation Audience & Targeting

How to Create a Push Primer

Learn about push primers and how to craft an in-app message that prompts users to accept push notifications from your brand.

Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Push Notification

How to Use Event Properties in Segmentation

Target users based on custom events and their associated properties.

Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Audience & Targeting

How to Use Experiment Paths in Canvas

Use an Experiment Path to test Canvas paths, track engagement, and make decisions about a user's journey.

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation Testing & Optimization

How to Use Braze Audience Sync

Extend the reach of your campaigns to many of the top social and advertising technologies.

Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Data Settings

How to Leverage User Updates in Canvas

Leverage the User Update component in Canvas to update a user’s attributes, events, and purchases in their Braze profile.

Intermediate include-in-search auto-register Quick Tips en-us On-Demand Data Settings

How to Create a Catalog Call

Add a Catalog call to your messages for dynamic item recommendations.

Email Beginner include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization Data Settings Setup

How to Import Data Into Catalogs

Import data into Braze Catalogs to power personalized messages.

Beginner include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization Data Settings

How to Set Up a Campaign

Learn the basics campaign setup, delivery, targeting, and conversions.

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting

How to Use Link Aliasing in Emails

Create and manage link aliasing in emails.

Email Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting

How to Build Segments for Historical Reporting

Unlock insights about your audience segments.

Beginner include-in-search auto-register Quick Tips en-us On-Demand Audience & Targeting Data Strategy Reporting & Analytics

How to Use Canvas Entry Properties for Personalization

Elevate your customer journey personalization.

Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Foundations for Effective Campaigns

Learn core Braze features with a live Braze trainer.

Onboarding Live Training Beginner include-in-search en-us Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization Reporting & Analytics

[HEADING] Learn by Skill

Master the Braze skills that matter.

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[HEADING] Learn by Channel

Master the messaging channels that Braze powers

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Email Messaging with Braze

Discover the essentials of email marketing with Braze.

Email Live Training Advanced include-in-search en-us Campaigns & Journey Creation

Introduction to Liquid

Begin your personalization journey with our Introduction to Liquid course.

Live Training Beginner include-in-search en-us AI & Personalization

Personalization Essentials

Explore the basics of personalization in Braze and get started with Liquid, Connected Content, and Catalogs.

Live Training Beginner include-in-search en-us Activation AI & Personalization Retention

Optimize Customer Engagement with BrazeAI™

Maximize your marketing impact with the robust suite of Braze artificial intelligence tools.

English Intermediate include-in-search en-us On-Demand

Data Essentials Workshop + 50% Off Data Essentials Skills Badge

Unlock the power of Braze data to drive personalised experiences and prepare for your Data Essentials Skills Badge.

Partner Integrations Live Training Beginner en-us Campaigns & Journey Creation Audience & Targeting Testing & Optimization Data Strategy Reporting & Analytics Data Settings remove-from-search

[HEADING] Complete a Learning Path for 100% Off Certification

Complete any eligible Braze Certification Learning Path between January 5–31.

Not currently available

Dynamic Personalization With Liquid

Create dynamic and personalized messaging experiences with Liquid.

English Intermediate include-in-search en-us On-Demand

Practitioner Bootcamp + 50% off Certification (ES, Virtual)

Aprende los fundamentos de Braze para recolectar datos, segmentar usuarios, crear campañas y organizar recorridos multicanal en Canvas Flow. La sesión concluye con tiempo para intentar obtener tu certificación de Profesional en Braze.

Live Training has-certification es Español Campaigns & Journey Creation Audience & Targeting Testing & Optimization Reporting & Analytics remove-from-search Bootcamps

[HEADING] Complete a Bootcamp for 50% Off Certification

Complete any Braze Certification Bootcamps between January 5–31.

Not currently available

Get Anonymous Users to Create an Account

Convert anonymous users to known users with your retail brand.

Use Cases English Beginner include-in-search auto-register en-us Engagement Strategy On-Demand Activation Audience & Targeting

The Vision: Customer-Centric Engagement in Financial Services

Learn the foundations of customer-centric marketing for financial services and how to shift from product-push to lifecycle-based engagement

English Beginner include-in-search Engagement Strategy Financial Services

Tailor Your User Experience with Personalized Features

Test and send highly tailored messages using Personalized Features.

Intermediate include-in-search en-us Engagement Strategy On-Demand AI & Personalization Testing & Optimization

The Craft of Customer Engagement

An introduction to customer engagement practices that help your brand build lasting relationships with customers.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Marketer Playbook

Execute customer engagement use cases as a Braze Marketer.

Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Testing & Optimization Retention Retail & eCommerce Multichannel

Feature Education for Loyalty Program Benefits

Design a customer engagement journey that drives sign-ups for your loyalty program.

Use Cases English Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation In-App Message

Create a Welcome Journey

Create a welcome journey for a SaaS company.

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Financial Services

Retention and Loyalty Playbook

Implement strategies and campaigns to increase customer retention and promote loyalty.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Create Back-In-Stock Notifications Using Catalog Data

Leverage Catalog data and user interaction events to subscribe users into back-in-stock notifications.

Use Cases English Advanced include-in-search auto-register en-us On-Demand Monetization Campaigns & Journey Creation Retail & eCommerce

Data-Driven Marketing in Financial Services

Use data to drive engagement, personalize experiences, and prove ROI in financial services.

English Beginner include-in-search Engagement Strategy Campaigns & Journey Creation Audience & Targeting Financial Services Data Strategy

Build a Double Opt-In Flow

Improve engagement with email double-opt in.

Email Use Cases English Beginner include-in-search auto-register en-us Engagement Strategy On-Demand Activation Audience & Targeting

Messaging Integration Basics

Add Braze messaging channels with the SDK.

Beginner include-in-search en-us On-Demand In-App Message Push Notification Data Settings Setup Content Card

Managing the User Lifecycle with the Braze Web SDK

Programmatically set an external ID and capture user attributes with the Web SDK.

Advanced include-in-search en-us On-Demand Data Settings Setup

Feature Flag Basics

Launch and optimize features of your app or website through an integrated solution

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce QSR Setup

Braze Data Basics

An introduction to using data with Braze

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup

Create a Preference Survey Using Canvas and In-App Messages

Build a preference survey to collect user preferences for a travel app.

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Travel & Hospitality In-App Message

Email List Hygiene

Learn about the importance of email list hygiene and how to maintain healthy, active recipient lists with Braze.

Email Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retail & eCommerce Financial Services Media & Entertainment QSR Reporting & Analytics

Sending Custom Events with the Web SDK

Send custom events to the Braze Dashboard using the Web SDK

Advanced include-in-search en-us On-Demand Setup

Financial Services Playbook

Learn to execute key use cases to drive engagement in the financial services industry.

Use Cases English Beginner Intermediate include-in-search Campaigns & Journey Creation Audience & Targeting AI & Personalization Financial Services Multichannel

Identify the required campaign data and strategize how to integrate it into Braze.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Data Strategy

Anonymous Users

Learn about anonymous users and their business value.

Beginner include-in-search en-us Engagement Strategy On-Demand Audience & Targeting Multichannel

Send Price Drop Notifications Using Catalog Data

Send price drop alerts to customers about products they are interested in using Braze Catalog data.

Use Cases English Advanced include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Media & Entertainment Push Notification Data Strategy

Convert Seasonal Users with Personalized Paths

Create a campaign that encourages seasonal users to become active with your brand year-round

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Travel & Hospitality AI & Personalization

Introduction to Canvas

Learn Canvas for best-in-class customer journey orchestration.

Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics remove-from-search

Holiday Email Deliverability

Ensure your emails land in a user's inbox this holiday season.

Email Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Retail & eCommerce

Scale Your Email Sends

Conduct effective IP warming for peak sending times.

Email Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Reporting & Analytics Setup

Enable Location Opt-In with a Location Permission Primer

Increase location opt-in rates with a primer message.

Use Cases English Beginner include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Audience & Targeting Retail & eCommerce In-App Message

Understanding Your Audience

Use lifecycle marketing strategies to understand your customers' needs and experiences and nurture long-term relationships.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

In-App Message Basics

Engage your users directly from your app or website with in-app messages.

Beginner include-in-search en-us On-Demand Activation Audience & Targeting AI & Personalization In-App Message Financial Services

[HEADING] Learn by Role

Focused training for your role

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Customer Engagement

Craft customer-centric journeys that foster engagement and loyalty with a use case playbook.

English has-certification Beginner include-in-search en-us On-Demand

Understanding Your Audience

Use lifecycle marketing to understand customer needs and nurture long-term relationships.

Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel remove-from-search

Retention and Loyalty Playbook

Implement strategies and campaigns to increase customer retention and promote loyalty.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Customer Activation Playbook

Create activation campaigns for your brand based on a library of use case examples.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retail & eCommerce Financial Services Media & Entertainment

Engage and Retain with Personalised Recommendations

Connect users with what they want and need.

Onboarding Live Training Beginner include-in-search en-us Monetization Audience & Targeting

Mensajería multicanal

Impulsa el compromiso del cliente con una estrategia de mensajería multicanal.

include-in-search es Español On-Demand

Advanced Liquid

Insert dynamic data into your messages using Liquid.

Live Training Advanced include-in-search en-us AI & Personalization

Currents Fundamentals

Leverage Braze Currents for data export and reporting.

English include-in-search en-us Reporting & Analytics

Customer Activation Playbook

Create activation campaigns for your brand based on a library of use case examples.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retail & eCommerce Financial Services Media & Entertainment

Get Proactive with Predictive Suite

Predict events and effectively capture your users at opportune moments using the Predictive Suite.

Intermediate include-in-search en-us Engagement Strategy On-Demand Audience & Targeting AI & Personalization Testing & Optimization

Fuel Personalized Retail Experiences with Data-Driven Insights

Leverage customer data to create hyper-personalized shopping experiences.

English Beginner include-in-search en-us Engagement Strategy AI & Personalization Retail & eCommerce

Create Product Recommendations Using Catalog Data

Send personalized and detailed product recommendations to customers using Catalog data

Email Use Cases English Advanced include-in-search auto-register en-us On-Demand Campaigns & Journey Creation Retention Retail & eCommerce

Data and Technology in Customer Engagement

Leverage data and technology to enhance your customer engagement strategy.

Partner Integrations Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Testing & Optimization Multichannel Data Strategy Reporting & Analytics Data Settings

Build Custom Landing Pages

Grow your reachable audience with Braze landing pages.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Retention Landing Pages

Customer-Centric Retailing to Drive Results

Level-up your retail marketing with a customer-centric strategy.

English Beginner include-in-search en-us Engagement Strategy Retail & eCommerce

Who is a Braze Marketer?

Understand the role of a Braze Marketer to advance your career and improve your engagement strategies.

include-in-search en-us Engagement Strategy On-Demand

Create Order Confirmations Using Catalog Data

Send personalized order confirmation emails to your customers using catalog data.

Email Use Cases English Advanced include-in-search auto-register en-us On-Demand Campaigns & Journey Creation Retention Retail & eCommerce

Retail & eCommerce Playbook

Execute common Retail & eCommerce use cases in the Braze dashboard.

Use Cases English include-in-search en-us On-Demand Monetization Retail & eCommerce

Send Personalized Reports to Demonstrate Brand Value

Send personalized progress reports to showcase brand value and enhance user loyalty.

Email Use Cases English Advanced include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retention Retail & eCommerce

Everything you need to master the basics of campaign and Canvas setup, journey planning, audience segmentation, data management, and reporting.

English has-certification Beginner include-in-search en-us On-Demand

Marketer Bootcamp + 50% off Certification (PR, Virtual)

Os profissionais de marketing certificados pela Braze implementam estratégias de marketing de excelência que moldam toda a jornada do cliente, do início ao fim, utilizando a Braze. A sessão termina com um tempo livre para você tentar a sua Certificação de Profissional de Marketing com 50% de desconto! (US$ 50)

Live Training Intermediate New Bootcamps

Digital Strategist Bootcamp + 50% off Certification (EN, Virtual)

This 4-hour bootcamp prepares you for the Digital Strategist Certification, with a focus on campaign planning, optimization, and leveraging data for powerful messaging.

Live Training has-certification Advanced en-us Bootcamps

WhatsApp Fundamentals

Start engaging customer conversations with WhatsApp.

English Beginner include-in-search WhatsApp en-us On-Demand

Master the Braze dashboard with tactical skills in journey orchestration, personalization, multivariate testing, and more.

English has-certification Intermediate include-in-search en-us On-Demand

[HEADING] 📊 New! Data Workshop + Free Data Essentials Badge exam

In our newest data workshop, we’ll cover Braze data ingestion, organization, and export to external tools for deeper analysis. We'll also explore best practices for using data efficiently to create personalized, impactful user experiences. Attend a session to receive a code for a free attempt on your <strong>Data Essentials Badge exam</strong>.

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[HEADING] ✨ AI Fundamentals Learning Path

Ready to join the AI conversation? Our brand-new AI Fundamentals Learning Path is built to help you master the core concepts behind this game-changing technology. You’ll learn the what, why, and how of modern AI, so you can leverage these insights to create more impactful customer experiences.

Not currently available

[HEADING] 🛍️ Customer-Centric Engagement in Your Industry

Now you can access learning content tailored specifically for you! We’re excited to launch two new learning paths for customers in the <strong>Retail</strong> and <strong>Financial Services</strong> verticals. These new paths are designed for the unique challenges and opportunities in your industry. Plus, get a Braze Use Case Playbook to learn top Braze applications for these industries.

Not currently available

[HEADING] 🔗 The Braze MCP Server

Unlock AI-generated insights for your Braze campaigns using natural language queries. Easily understand performance metrics, optimize strategies, and share findings with your team. The Braze MCP Server, now in beta, connects your data to AI clients like Claude, Cursor, and ChatGPT, enabling seamless analysis and decision-making.

Not currently available

Customer-Centric Retailing

Level up your retail engagement strategy.

English Beginner include-in-search en-us On-Demand Retail & eCommerce

Braze Dashboard Basics

This course will teach you where to find most of the administrative and technical tools you need within the dashboard and how to use them to finish common setup tasks.

English en-us On-Demand remove-from-search

Cross-Channel Messaging

Boost customer engagement with a cross-channel messaging strategy.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel

Introduction to Braze Reporting and Analytics

Access and evaluate data analytics in the Braze dashboard.

Beginner include-in-search en-us On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics

Dashboard Setup

Perform key dashboard administration tasks as you get started with Braze.

Beginner include-in-search en-us On-Demand Setup

Introduction to Canvas

Learn Canvas for best-in-class customer journey orchestration.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics

Campaign Planning

Identify your brand's key use cases and the data needed to support them.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Customer Engagement with Braze

An introduction to the craft of customer engagement with Braze.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy

Segmentation Basics

Target the right audience with segmentation

Beginner include-in-search en-us Engagement Strategy On-Demand Audience & Targeting

Braze Data Categories

Learn about the different categories of data stored in Braze and how each type is used in marketing and messaging campaigns.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Multichannel Data Strategy Reporting & Analytics Data Settings

Understand delivery, targeting and conversion tracking in your campaigns.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Data Collection

Learn how Braze collects and organizes customer data so that you can create a data ingestion strategy for your brand.

Beginner include-in-search en-us On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retention Retail & eCommerce Data Strategy Data Settings

[HEADING] Certification Bootcamps

Join a bootcamp & <strong>save 50% on your certification</strong>.

Data Essentials

Master the basics of data in Braze to unlock insights and elevate your customer engagement strategies.

English has-certification Beginner include-in-search en-us On-Demand

Journey Orchestration with Canvas

Master the art of customer engagement with our flagship tool, Canvas.

Beginner include-in-search en-us On-Demand

Build technical knowledge and skills for successful data ingestion and message channel integration with Braze.

English has-certification Intermediate include-in-search en-us On-Demand

Master Email Deliverability

Master email deliverability to maintain top-notch email deliverability through onboarding and beyond.

Email English has-certification Beginner include-in-search en-us On-Demand

Technical Architect

Design and implement technical solutions for a Braze integration that align with your brand's customer engagement goals.

English has-certification Advanced include-in-search en-us On-Demand

User Persona and Lifecycle

Create user personas and segments in Braze.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Lifecycle Marketing in Financial Services: From Product-Led to Customer-Led

Design and execute customer lifecycle marketing strategies tailored to financial services, shifting from one-time product pushes to ongoing, personalized engagement.

English Beginner include-in-search Engagement Strategy Audience & Targeting AI & Personalization Financial Services Multichannel

Personalized Recommendations with Email

Build personalized emails at scale.

Email Use Cases English Beginner include-in-search en-us On-Demand Campaigns & Journey Creation

Data-Driven Messaging Strategy

Create a data-driven messaging strategy by leveraging the testing, analytics, and reporting features in Braze.

English Beginner include-in-search en-us On-Demand

Dashboard Discovery: 日本語ライブトレーニング（60分）

Brazeのダッシュボードの基本的な使い方をトレーナーから学ぶことができます。

Onboarding Live Training Beginner include-in-search ja 日本語

[HEADING] Discover, Plan, Execute

Get inspired by customer engagement use cases you can implement in Braze. Then, plan your business' top campaigns and strategize the data you'll need to support your engagement goals.

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Campaign and Data Planning

Develop and implement a data strategy to run powerful campaigns and analyze performance effectively.

English Beginner include-in-search en-us On-Demand

Push Fundamentals

Engage users with timely push messages.

English Beginner include-in-search en-us On-Demand Push Notification

Brazeを始めよう：成果を生み出す施策設定の基礎：ライブトレーニング

ライブ形式でBrazeトレーナーからBrazeの施策を始めるための主要機能を学びましょう

Live Training Beginner include-in-search ja 日本語

Monetization and Conversion Playbook

Learn how to use Braze to execute monetization strategies

Email Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Testing & Optimization In-App Message QSR Multichannel Push Notification

Continue Your Streak Messaging

Engage users with continuous streak messaging.

Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Retention Multichannel

Configuration de la campagne

Créez des campagnes de communication ciblées avec Braze.

Beginner include-in-search Français fr Engagement Strategy On-Demand Campaigns & Journey Creation

Nudge to First Transaction

Encourage users to make their first transaction in your finance app.

Email Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization In-App Message Multichannel Push Notification

Braze Tech Stack Integration

Enrich Braze and your technology ecosystem by connecting them together.

English Beginner include-in-search en-us On-Demand

[HEADING] Become a Braze Certified Practitioner

Learn to use customer data, audience segmentation, campaign creation, and Canvas to enhance customer experiences. Then, put your knowledge to the test by taking our Braze Practitioner certification exam.

Not currently available

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[HEADING] Plan Your Strategy

Create compelling user journeys and build towards meaningful moments for your customers.

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Advanced Liquid Live Training Companion

Resources for the Advanced Liquid Live Training Course

English en-us On-Demand remove-from-search

Optimize Your Multivariate Tests with Winning and Personalized Features

Enhance your testing strategy with BrazeAI™ features.

Intermediate include-in-search en-us Engagement Strategy On-Demand AI & Personalization Testing & Optimization

Admin & Dashboard Management

Manage user access for your organization and implement best practices for dashboard maintenance.

Beginner include-in-search en-us On-Demand Data Settings Setup

Braze Technical Stack and Alloy Partners

Boost efficiency and impact with a well-designed tech stack.

Partner Integrations Beginner include-in-search en-us On-Demand

[HEADING] Get Started With Braze Live Training

Acquire the skills needed to navigate Braze confidently through this collection of live training sessions. Learn the fundamentals of the Braze dashboard, then, tailor your learning with use case sessions focusing on activation, retention, winback, and more.

Not currently available

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[CALLOUT] Practitioner Learning Path

Master the basics and get certified. | [Get Started](/path/braze-practitioner) | live-training

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[HEADING] Deepen your Braze expertise | On-demand

Unlock new customer engagement opportunities and enhance your product expertise by leveraging key Braze features.

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Braze データの基本

Braze でのデータ使用の概要

Beginner ja 日本語 On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup remove-from-search

Introducción a los informes y análisis de Braze

Accede y evalúa el análisis de datos en el panel de Braze.

Beginner es Español On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

Optimize Your A/B Tests with Winning Features

Learn how you can optimize your A/B tests with Braze's Winning Variant and Winning Path features.

Intermediate include-in-search en-us Engagement Strategy On-Demand AI & Personalization Testing & Optimization

Send an Early Win-Back Campaign

Create a multi-variant early win-back campaign using in-app messages.

Use Cases English Advanced include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Testing & Optimization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Automate Decisioning with Intelligence Suite

Automate decision-making with data-based insights.

Beginner include-in-search en-us Engagement Strategy On-Demand AI & Personalization

Craft Personalized Experiences with AI Item Recommendations

Boost your messaging impact with AI-driven personalization.

Use Cases English Advanced include-in-search auto-register en-us Engagement Strategy On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Retention Retail & eCommerce

Premium Upselling

Hone in on your user’s reasons for using your product and gradually upsell based on their why.

Use Cases English Advanced include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Engajamento do Cliente com a Braze

Uma introdução à arte do engajamento do cliente com a Braze

Beginner Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy remove-from-search

[HEADING] Integrate Braze

Build technical skills to successfully integrate the Braze SDK into your platform, ingest your brand’s essential data, and connect with partner solutions.

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Data and Technology in Customer Engagement

Leverage data and technology to enhance your customer engagement strategy.

Partner Integrations Beginner en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Testing & Optimization Multichannel Data Strategy Reporting & Analytics Data Settings

Configuração de campanhas

Criar campanhas de mensagens direcionadas com a Braze

Beginner include-in-search Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation

[HEADING] Integrate Braze Into Your Tech Stack

Build technical skills to successfully integrate the Braze SDK into your platform, ingest your brand’s essential data, and connect with partner solutions.

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キャンバスフローの概要

クラス最高のカスタマージャーニーオーケストレーションのためのキャンバスについて説明します。

Beginner ja 日本語 Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics remove-from-search

Introdução ao Canvas Flow

Aprenda a usar os canvas para obter a melhor orquestração de jornada do cliente da categoria

Beginner Português pt-br Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics remove-from-search

Customer Engagement with Braze

An introduction to the craft of customer engagement with Braze.

Beginner en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy remove-from-search

[HEADING] What's new with Braze | On-demand

Stay up-to-date on the latest Braze product releases to elevate your customer engagement efforts and maximize value for your brand.

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[HEADING] 🧬 Personalize Like a Pro + Free Liquid Essentials Badge exam

Attend any personalization-focused training this July to receive a code for a free attempt on your <strong> Liquid Essentials Badge exam</strong>. Choose from:

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Brazeのレポートと分析の紹介

Braze分析とレポート機能を活用して、メッセージング戦略を最適化する方法を学びます。

Beginner ja 日本語 On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

Braze 보고 및 분석 소개

Braze 대시보드에서 데이터 분석에 접근하고 평가합니다.

Beginner ko 한국어 On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

Envio de mensagens multicanal

Aumente o engajamento do cliente com uma estratégia de envio de mensagens multicanal

Beginner Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel remove-from-search

Notions de base sur les données Braze

Une introduction à l'utilisation des données avec Braze

Beginner Français fr On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup remove-from-search

Improve Email Performance

Monitor and respond to email performance data.

Email Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Audience & Targeting Testing & Optimization Retention Retail & eCommerce QSR Reporting & Analytics

Email Composition Fundamentals

Learn to efficiently compose emails in Braze.

Email English Beginner include-in-search en-us On-Demand

Incorporate push messages into your engagement strategy.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Push Notification

SMS Fundamentals

Send effective and compliant text messages

English Beginner include-in-search en-us On-Demand SMS, MMS & RCS

Digital Strategist

Lead engagement data strategy and message optimization efforts that drive business outcomes.

English has-certification Advanced include-in-search en-us On-Demand

[HEADING] Learn by Topic or Industry

Explore learning paths that focus on a specific skill, industry, or core marketing topic.

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Customer-Centric Transformation for Financial Services

Level up your financial services engagement strategy.

English Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Financial Services Multichannel

Marketer Bootcamp + 50% off Certification (EN, Virtual)

Braze Certified Marketers drive best-in-class customer marketing strategies that shape the complete end-to-end customer journey using Braze. The session concludes with time to attempt your Marketer Certification at 50% off! ($50 USD)

Live Training has-certification Intermediate New en-us Campaigns & Journey Creation Audience & Targeting Testing & Optimization Reporting & Analytics remove-from-search Bootcamps

[HEADING] Upcoming live webinars and events

Join us live for insightful conversations and a chance to ask questions to Braze experts.

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AI Fundamentals

Learn the fundamental concepts of how machine learning works.

English has-certification Beginner include-in-search en-us On-Demand AI & Personalization

[HEADING] Connect and learn with community webinars | On-demand

Watch our exclusive selection of customer webinars and gain valuable insights from the Braze community.

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[HEADING] Getting Started?

Kick start your customer engagement work with our foundational learning paths. Learn all the essential skills and use cases to craft impactful customer journeys and prep for the Customer Engagement Skills Badge and Braze Practitioner Certification Exam.

Not currently available

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[HEADING] Playbooks

Not sure where to start? Our curated Playbooks guide you through relevant customer engagement use cases for your business goals or industry.

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Machine Learning Fundamentals

Learn about the key subtypes of machine learning

English Beginner include-in-search en-us AI & Personalization

[HEADING] New on Braze Learning: eCommerce Playbook!

Learn to create high-impact eCommerce messaging campaigns, including abandoned cart and order confirmation, using the new Braze eCommerce-specific Canvas and email templates.

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New Loyalty Member Onboarding

Create loyalty experiences that reward users for the actions they’ve taken.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Retention Retail & eCommerce QSR Multichannel

Grow Your Audience with Landing Pages

Build a landing page to grow your email subscriber list.

Use Cases English Beginner include-in-search auto-register en-us On-Demand Activation Audience & Targeting Landing Pages

Seamless Reengagement with Targeted Reminders

Reengage lapsed users with cross-channel reminders

Onboarding Live Training Beginner include-in-search en-us Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization Retention

Use Geofencing to Power Location-Based Messaging

Target users with real-time messaging based on their location.

Use Cases English Advanced include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retail & eCommerce

Upgrade Free Subscription Members to Premium

Upgrade free trial members to premium subscriptions for a fitness app.

Use Cases English Beginner include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Travel & Hospitality Financial Services

Target Lapsing Users with Canvas

Create a journey to target lapsing users with Canvas

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Campaigns & Journey Creation Retention Retail & eCommerce Financial Services QSR

Display User Milestones with Content Cards

Dynamically display personalized progress and milestones using Content Cards

Use Cases English New include-in-search auto-register en-us Content Card

Monetization and Conversion Playbook

Learn how to use Braze to execute monetization strategies

Email Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Testing & Optimization In-App Message QSR Multichannel Push Notification

Driving First Transactions

Build a real-world Canvas to drive user interactions.

Onboarding Live Training Beginner include-in-search en-us Monetization Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization

App Download Campaign

Drive mobile app downloads from your web visitors

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Travel & Hospitality Retail & eCommerce Financial Services Media & Entertainment QSR Landing Pages Multichannel

캠페인 설정

Braze로 타겟팅 메시징 캠페인을 생성합니다.

Beginner include-in-search ko 한국어 Engagement Strategy On-Demand Campaigns & Journey Creation

Configuración de la campaña

Cree campañas de mensajería dirigidas con Braze

Beginner include-in-search es Español Engagement Strategy On-Demand Campaigns & Journey Creation

캔버스 플로우 소개

Beginner ko 한국어 Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics remove-from-search

대시보드 설정

시작할 때 Braze로 주요 대시보드 관리 작업을 수행하세요.

Beginner ko 한국어 On-Demand Setup remove-from-search

세분화의 기초

세분화를 통해 적절한 오디언스 타겟팅

Beginner ko 한국어 Engagement Strategy On-Demand Audience & Targeting remove-from-search

크로스채널 메시징

크로스채널 메시징 전략으로 고객 참여를 높이세요.

Beginner ko 한국어 Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel remove-from-search

クロスチャネルメッセージング

クロスチャネルメッセージング戦略でカスタマーエンゲージメントを強化します。

Beginner ja 日本語 Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel remove-from-search

Braze 데이터 기초

Braze에서 데이터 사용하기에 대한 소개

Beginner ko 한국어 On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup remove-from-search

Braze를 통한 고객 참여

Braze에서의 고객 참여 기술을 소개합니다.

Beginner ko 한국어 Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy remove-from-search

Braze を使用したカスタマーエンゲージメント

Braze を使用したカスタマーエンゲージメント技術の紹介。

Beginner ja 日本語 Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy remove-from-search

Compromiso del cliente con Braze

Una introducción al arte del compromiso con el cliente con Braze.

Beginner es Español Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy remove-from-search

Conceptos básicos de datos de Braze

Una introducción al uso de datos con Braze

Beginner es Español On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup remove-from-search

Conceptos básicos de segmentación

Dirigirse al público adecuado con la segmentación

Beginner es Español Engagement Strategy On-Demand Audience & Targeting remove-from-search

Configuração do dashboard

Execute as principais tarefas de administração do dashboard quando começar a usar a Braze

Beginner Português pt-br On-Demand Setup remove-from-search

Configuración del dashboard

Realiza las tareas clave de administración del dashboard a medida que comiences a usar Braze.

Beginner es Español On-Demand Setup remove-from-search

Introdução relatórios e análises de dados na Braze

Acesse e avalie a análise de dados no dashboard da Braze

Beginner Português pt-br On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

Introducción a Canvas Flow

Aprende a usar Canvas para orquestar el mejor recorrido del cliente.

Beginner es Español Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics remove-from-search

[CALLOUT] Customer Engagement with Braze

Learn to guide your users through customer-centered journeys. | [Get Started](/customer-engagement-with-braze) | live-training

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Noções básicas de dados da Braze

Uma introdução ao uso de dados com a Braze

Beginner Português pt-br On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup remove-from-search

Noções básicas de segmentação

Direcione seus esforços para o público certo com a segmentação

Beginner Português pt-br Engagement Strategy On-Demand Audience & Targeting remove-from-search

Practitioner Bootcamp + 100% off Certification (PR, Virtual)

O bootcamp é ideal tanto para quem está começando a usar a Braze quanto para quem deseja reforçar seus conhecimentos fundamentais.

Live Training has-certification Português pt-br

[HEADING] Discover Use Cases

These microlearning experiences walk you through how to build popular campaigns and customer journeys in the Braze dashboard in 10 minutes or less.

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Winback and Sunset Strategies for Lasting Engagement

Reengage users and manage sunsetting with automated Braze workflows.

Onboarding Live Training Beginner include-in-search en-us Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization Retention

SMS Messaging with Braze

Learn how to send and receive text messages from customers in an effective, informative, and compliant manner.

Live Training English Beginner include-in-search en-us Campaigns & Journey Creation Reporting & Analytics SMS, MMS & RCS

セグメンテーションの基本

セグメンテーションで適切なオーディエンスにターゲットを絞る

Beginner ja 日本語 Engagement Strategy On-Demand Audience & Targeting remove-from-search

ダッシュボードの設定

Braze の使用を開始するときに、主要なダッシュボード管理タスクを実行します。

Beginner ja 日本語 On-Demand Setup remove-from-search

キャンペーンの設定

Braze でターゲットを絞ったメッセージングキャンペーンを展開する

Beginner include-in-search ja 日本語 Engagement Strategy On-Demand Campaigns & Journey Creation

[HEADING] Technical Integrations

Integrate seamlessly with leading platforms to enrich your data and enhance your workflows.

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[HEADING] Workspace and Channel Setup

Your essential guide to navigating the dashboard and enabling your first communication channels.

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A/B and Multivariate Testing

Enhance messaging performance by successfully setting up multivariate tests.

Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation AI & Personalization Testing & Optimization Retention Multichannel

Braze Data Basics

An introduction to using data with Braze

Beginner en-us On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings remove-from-search

Understand delivery, targeting and conversion tracking in your campaigns.

Beginner en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Canvas Flow Migration

Migrate existing Canvases to Canvas Flow

Intermediate include-in-search en-us On-Demand Campaigns & Journey Creation

Cloud Data Ingestion

Power Braze with data from your cloud.

Advanced include-in-search en-us On-Demand Data Strategy Reporting & Analytics Data Settings Setup

Configuration du tableau de bord

Effectuez les tâches clés d’administration du tableau de bord lorsque vous démarrez avec Braze.

Beginner Français fr On-Demand Setup remove-from-search

Create Customer Journeys with Canvas

This course offers a self-paced alternative to the Experience Orchestration with Canvas Flow live training course.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Creating Dynamic Messages with Catalogs

Send dynamic and personalized messages to your customers using Braze catalogs.

Intermediate include-in-search en-us On-Demand AI & Personalization Data Settings Setup

Dynamic Data Display With Liquid

Learn how to use Liquid tags to dynamically display and manipulate data in your message campaigns.

Intermediate include-in-search en-us On-Demand AI & Personalization

Create persistent, personalized in-product experiences seamlessly with Braze Banners.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Banner

Export Your Braze Data

Export data from the Braze platform.

Intermediate include-in-search en-us On-Demand Reporting & Analytics Data Settings

Initializing the Braze Web SDK

Take the first steps to initialize the Web SDK

Beginner include-in-search en-us On-Demand Data Strategy Data Settings Setup

Introduction à Canvas Flow

Beginner Français fr Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics remove-from-search

Introduction au reporting et aux analyses dans Braze

Accédez aux analyses de données et exploitez-les dans le tableau de bord de Braze.

Beginner Français fr On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

Introduction to Braze Reporting and Analytics

Access and evaluate data analytics in the Braze dashboard.

Beginner en-us On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

Introduction to the Web SDK Developer Series

Set up a React App that you will add code to while exploring important Web SDK concepts.

Advanced include-in-search en-us On-Demand Setup

L'engagement client avec Braze

Une introduction à l'art de l'engagement client avec Braze.

Beginner Français fr Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy remove-from-search

Messagerie cross-canal

Stimulez l'engagement client grâce à une stratégie de communication cross-canal.

Beginner Français fr Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel remove-from-search

Get Started with Braze: Live Training Path

Designed to equip new Braze users with foundational knowledge and practical skills through live training sessions.

Live Training English Beginner en-us

Principes de base de la segmentation

Cibler la bonne audience grâce à la segmentation

Beginner Français fr Engagement Strategy On-Demand Audience & Targeting remove-from-search

Connected Content

In this live training course, you'll learn to boost customer engagement and conversions with Connected Content.

Partner Integrations Live Training Advanced include-in-search en-us AI & Personalization

Experience Orchestration with Canvas Flow

Strategize, build, and execute different journeys within a user lifecycle.

Live Training Intermediate include-in-search en-us Campaigns & Journey Creation Testing & Optimization

[CALLOUT] Live Training Calendar

Find the right courses for your role and business needs. | [See Upcoming Events](/calendar) | live-training

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Practitioner Bootcamp + 50% off Certification (EN, Virtual)

Learn the Braze basics of how to ingest data, segment users, build campaigns, and orchestrate multi-step, multi-channel journeys in Canvas Flow. The session concludes with time to attempt your Practitioner Certification at 50% off ($25 USD)!

Live Training has-certification Beginner en-us Campaigns & Journey Creation Audience & Targeting Testing & Optimization Reporting & Analytics remove-from-search Bootcamps

Segmentation Basics

Target the right audience with segmentation

Beginner en-us Engagement Strategy On-Demand Audience & Targeting remove-from-search

Sending Content Cards with the Web SDK

Send content cards through a standard or custom feed with the Web SDK

Advanced include-in-search en-us On-Demand Setup Content Card

Sending In-App Messages with the Web SDK

Configure in-app messages with the Web SDK

Advanced include-in-search en-us On-Demand In-App Message Setup

Segmentation: 日本語ライブトレーニング（90分）

Brazeでセグメントを作成しターゲティングする方法を学びます。

Onboarding Live Training Beginner include-in-search ja 日本語 Audience & Targeting

Create a Geofence

Use geofences to trigger location-based marketing campaigns.

Intermediate include-in-search en-us Engagement Strategy On-Demand Audience & Targeting Retention

Liquid Fundamentals

Learn the basics of dynamic personalization and strategies for creating more tailored customer engagements.

Beginner en-us On-Demand AI & Personalization remove-from-search

Implementing Web Push

Implement push functionality in the Web SDK

Intermediate include-in-search en-us On-Demand Push Notification Setup

Report and Monitor Success in Braze

Share your marketing success with Braze Report and Dashboard Builder.

Intermediate include-in-search en-us On-Demand Reporting & Analytics

User Journey Mapping with Meaningful Moments

Design action-driven customer journeys and meaningful moments.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Personalize Your Messages With Liquid

Learn how to use Liquid to dynamically insert personalized data into your message.

Beginner include-in-search en-us On-Demand AI & Personalization

Snowflake Data Sharing

Take charge of your data with Snowflake Data Sharing.

Intermediate include-in-search en-us On-Demand Reporting & Analytics

Reinforcement Learning Fundamentals

Understand how decisioning agents learn and make decisions

English Beginner include-in-search en-us AI & Personalization

Personalize Product Promotions with Catalogs

Improve your promotional messaging by inserting dynamic product information.

Use Cases English Advanced include-in-search auto-register en-us On-Demand Monetization Campaigns & Journey Creation

Content Card Basics

Power a personal inbox for every customer using Braze Content Cards.

Beginner include-in-search en-us Engagement Strategy On-Demand Content Card

REST API Basics

Connect to Braze with our REST API.

Partner Integrations Onboarding include-in-search en-us On-Demand Data Strategy Data Settings Setup

Testing and Troubleshooting

Test and troubleshoot your SDK integration.

Advanced include-in-search en-us On-Demand Data Strategy Data Settings Setup

Braze Messaging Channel Basics

Learn about key messaging channels in Braze.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Multichannel

Dashboard Setup

Perform key dashboard administration tasks as you get started with Braze.

Beginner en-us On-Demand Setup remove-from-search

Cross-Channel Messaging

Boost customer engagement with a cross-channel messaging strategy.

Beginner en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel remove-from-search

The Craft of Customer Engagement

Create meaningful conversations that boost retention and growth.

Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel remove-from-search

Dive into the Braze Web SDK through a practice integration tutorial

English Intermediate include-in-search en-us On-Demand

Optimizing Your Messages

Maximize ROI by optimizing your message engagement.

Intermediate include-in-search en-us Engagement Strategy On-Demand Testing & Optimization Reporting & Analytics

Introduction to the Analytics Dashboard

Assess channel and engagement insights using the Analytics Dashboard.

Beginner include-in-search en-us On-Demand Reporting & Analytics

SMS Fundamentals

Learn the basics of text messaging as a consumer engagement channel.

English Beginner include-in-search en-us On-Demand Setup SMS, MMS & RCS

Send Messages with WhatsApp

Build dynamic, interactive conversations with WhatsApp.

Intermediate include-in-search WhatsApp en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Multichannel Reporting & Analytics

Target Users with Segment Extensions and Frequency Caps

Refine your audience using segment extensions and frequency capping.

Intermediate include-in-search en-us Engagement Strategy On-Demand Audience & Targeting

Create AI Item Recommendations

Recommend the right items for every customer at scale.

Intermediate include-in-search en-us Engagement Strategy On-Demand AI & Personalization Retention

Email Templates and Content Blocks

Build emails efficiently at scale.

Email Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Work Smarter with Generative AI

Learn how the Braze Generative AI tools can streamline the content creation process.

Beginner include-in-search en-us Engagement Strategy On-Demand AI & Personalization

Braze Technical Basics

Learn the technical basics of Braze to speed integration.

Beginner include-in-search en-us On-Demand Data Strategy Data Settings Setup

Intermediate Liquid

Leverage intermediate Liquid features like conditional logic, content filters, and more.

Intermediate include-in-search en-us On-Demand AI & Personalization

Build Relevant and Connected Shopping Journeys

Craft connected shopping journeys across physical and digital experiences.

English Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Retail & eCommerce

Integrate Braze into Your Tech Stack

Combine the power of Braze with other technologies

Partner Integrations Beginner include-in-search en-us On-Demand Data Strategy Data Settings Setup

Email Composition with Drag & Drop

Learn how to compose an email in the Braze Drag & Drop Editor.

Email Beginner include-in-search en-us On-Demand

Channel Subscriptions

Leverage channel subscription states for your messaging.

Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel

Apply for a US SMS Short Code

Learn how to apply for an SMS Short Code in the United States.

English Beginner include-in-search en-us On-Demand Setup SMS, MMS & RCS

Email Opt-Ins and Permissions

Collect and manage user messaging consent.

Email Beginner include-in-search en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retail & eCommerce Financial Services Media & Entertainment QSR Setup

Build the key knowledge and skills required to set up and maintain your WhatsApp and Braze integration

Beginner include-in-search WhatsApp en-us On-Demand Campaigns & Journey Creation Setup

New Feature Testing

Try beta testing your new feature before fully rolling it out.

Use Cases English Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Testing & Optimization Multichannel

Liquid: Date and Time Manipulation

Personalize messages with advanced date and time manipulation.

Intermediate include-in-search en-us On-Demand AI & Personalization

Get Anonymous Users to Create an Account

Convert anonymous users to known users with your retail brand.

Use Cases English include-in-search auto-register en-us On-Demand

Marketer Bootcamp + 50% off Certification (ES, Virtual)

Domina el panel de Braze con habilidades tácticas en orquestación de recorridos, personalización, pruebas multivariantes y mucho más.

Live Training has-certification Intermediate New es Español

[HEADING] Get Started With Braze

Acquire the skills needed to navigate Braze confidently through this collection of live training sessions. Learn the fundamentals of the Braze dashboard, then, tailor your learning with use case sessions focusing on activation, retention, winback, and more.

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[HEADING] 👩‍💻 50% Off Practitioner Certifications

Get hands-on with segmentation, Canvas, campaign creation, and more in our popular virtual Practitioner Bootcamp, then, get certified at 50% off (just $25 USD)!

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In-App Message Fundamentals

Speak directly to your users inside your app or website with in-app and in-browser messages.

English Beginner include-in-search en-us On-Demand In-App Message

Discover What’s New with Braze: Q4 FY26 Product Release Webinar

This on-demand webinar highlights key Braze platform updates from Q4 FY26.

English New include-in-search auto-register en-us Webinars

[HEADING] Webinars & Events

Learn more about product releases, customer use cases, and customer engagement thought leadership

Not currently available

Customer Engagement Workshop | Jan 28, 2026

Learn how to create meaningful, trust-based customer engagement using data, empathy, and smart personalization.

English New include-in-search auto-register en-us Webinars

[HEADING] Advance your skills

Take your knowledge to the next level with these resources

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[HEADING] Accelerate your career with specialized learning and certifications

Develop key industry skills to thrive in the field of customer engagement.

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SDK Integration Basics

Explore the basics of integrating the Braze SDK.

Beginner include-in-search en-us On-Demand Setup

Cross-Channel Messaging: 日本語ライブトレーニング（90分）

効果の高いクロスチャネルメッセージを設定する方法を学びます。

Onboarding Live Training Beginner include-in-search ja 日本語 Campaigns & Journey Creation Testing & Optimization

Team Workflows in Canvas

Create a team workflow with Canvas productivity features.

English en-us On-Demand remove-from-search

Generative AI Fundamentals

Understand the fundamental concepts of generative artificial intelligence and its various applications.

English has-certification Beginner include-in-search en-us AI & Personalization

Decoding Artificial Intelligence

Understand the fundamental concepts of artificial intelligence and its various applications.

English has-certification Beginner include-in-search en-us AI & Personalization

Connected Content Fundamentals

Learn how to leverage Connected Content to pull real-time data into your messages.

Email Advanced include-in-search en-us Engagement Strategy On-Demand Monetization Activation Travel & Hospitality AI & Personalization Retention In-App Message Multichannel Data Strategy Data Settings

Braze Certified Digital Strategist

Verify your ability to plan and optimize campaign strategies.

English has-certification include-in-search en-us

Braze Certified AI Fundamentals

Validate your understanding of the foundational concepts and the customer engagement applications of artificial intelligence and machine learning.

Braze Certified Developer

Demonstrate your mastery of the Braze Android, iOS, and Web SDKs

English has-certification include-in-search en-us

Braze Certified Android SDK

Demonstrate your mastery of the Braze Android SDK.

English has-certification include-in-search en-us

Data Management

Implement an effective data management strategy.

Intermediate include-in-search en-us On-Demand Data Strategy Data Settings

4 Common Use Cases for Canvas

Strategize how four common use cases can work together in forming a personalized and cohesive user journey with your brand

Use Cases English Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation

Study Guide: Email Deliverability Skills Badge

Prepare to earn a skills badge that validates your understanding of Braze Email Deliverability best practices.

English include-in-search en-us On-Demand

Study Guide: Braze Marketer Certification

Get exam ready and prepare to become a Certified Braze Marketer.

English include-in-search en-us On-Demand

Triggering Messaging with Web SDK Custom Events

Trigger Canvas Flow messaging in response to custom events sent with the Web SDK

Advanced include-in-search en-us On-Demand Setup

Study Guide: Braze Certified Digital Strategist Exam

Get exam ready and prepare to become a Braze Certified Digital Strategist.

English include-in-search en-us On-Demand

SMS Fundamentals

Learn the basics of text messaging as a consumer engagement channel.

English Beginner include-in-search en-us On-Demand Setup SMS, MMS & RCS

Apply for a US SMS Short Code

Learn how to apply for an SMS Short Code in the United States.

English Beginner include-in-search en-us On-Demand Setup SMS, MMS & RCS

Reinforcement Learning Fundamentals

Understand how decisioning agents learn and make decisions

English Beginner include-in-search en-us AI & Personalization

Machine Learning Fundamentals

Learn about the key subtypes of machine learning

English Beginner include-in-search en-us AI & Personalization

Generative AI Fundamentals

Understand the fundamental concepts of generative artificial intelligence and its various applications.

English has-certification Beginner include-in-search en-us AI & Personalization

Decoding Artificial Intelligence

Understand the fundamental concepts of artificial intelligence and its various applications.

English has-certification Beginner include-in-search en-us AI & Personalization

Dynamic Data Display With Liquid

Learn how to use Liquid tags to dynamically display and manipulate data in your message campaigns.

Intermediate include-in-search en-us On-Demand AI & Personalization

Personalize Your Messages With Liquid

Learn how to use Liquid to dynamically insert personalized data into your message.

Beginner include-in-search en-us On-Demand AI & Personalization

Connected Content Fundamentals

Learn how to leverage Connected Content to pull real-time data into your messages.

Email Advanced include-in-search en-us Engagement Strategy On-Demand Monetization Activation Travel & Hospitality AI & Personalization Retention In-App Message Multichannel Data Strategy Data Settings

SDK Integration Basics

Explore the basics of integrating the Braze SDK.

Beginner include-in-search en-us On-Demand Setup

Testing and Troubleshooting

Test and troubleshoot your SDK integration.

Advanced include-in-search en-us On-Demand Data Strategy Data Settings Setup

Braze Technical Basics

Learn the technical basics of Braze to speed integration.

Beginner include-in-search en-us On-Demand Data Strategy Data Settings Setup

Messaging Integration Basics

Add Braze messaging channels with the SDK.

Beginner include-in-search en-us On-Demand In-App Message Push Notification Data Settings Setup Content Card

Build the key knowledge and skills required to set up and maintain your WhatsApp and Braze integration

Beginner include-in-search WhatsApp en-us On-Demand Campaigns & Journey Creation Setup

Send Messages with WhatsApp

Build dynamic, interactive conversations with WhatsApp.

Intermediate include-in-search WhatsApp en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Multichannel Reporting & Analytics

Introduction to Braze Reporting and Analytics

Access and evaluate data analytics in the Braze dashboard.

Beginner include-in-search en-us On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics

A/B and Multivariate Testing

Enhance messaging performance by successfully setting up multivariate tests.

Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation AI & Personalization Testing & Optimization Retention Multichannel

Report and Monitor Success in Braze

Share your marketing success with Braze Report and Dashboard Builder.

Intermediate include-in-search en-us On-Demand Reporting & Analytics

Automate Decisioning with Intelligence Suite

Automate decision-making with data-based insights.

Beginner include-in-search en-us Engagement Strategy On-Demand AI & Personalization

Customer Engagement with Braze

An introduction to the craft of customer engagement with Braze.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy

Braze Data Basics

An introduction to using data with Braze

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup

Introduction to Canvas

Learn Canvas for best-in-class customer journey orchestration.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics

Cross-Channel Messaging

Boost customer engagement with a cross-channel messaging strategy.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel

Understand delivery, targeting and conversion tracking in your campaigns.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Dashboard Setup

Perform key dashboard administration tasks as you get started with Braze.

Beginner include-in-search en-us On-Demand Setup

Introduction to Braze Reporting and Analytics

Access and evaluate data analytics in the Braze dashboard.

Beginner include-in-search en-us On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics

Segmentation Basics

Target the right audience with segmentation

Beginner include-in-search en-us Engagement Strategy On-Demand Audience & Targeting

In-App Message Basics

Engage your users directly from your app or website with in-app messages.

Beginner include-in-search en-us On-Demand Activation Audience & Targeting AI & Personalization In-App Message Financial Services

How to Create a Push Primer

Learn about push primers and how to craft an in-app message that prompts users to accept push notifications from your brand.

Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Push Notification

How to Create an In-App SMS Sign-Up Form

Collect phone numbers from users actively on your app or website.

English Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Audience & Targeting In-App Message SMS, MMS & RCS

How to use In-App Message Templates and the IAM Editor

Create engaging and beautiful in-app experiences.

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation In-App Message

How to Trigger an IAM From a Push

Launch an in-app message after a user engages with push

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation In-App Message Push Notification

Get Proactive with Predictive Suite

Predict events and effectively capture your users at opportune moments using the Predictive Suite.

Intermediate include-in-search en-us Engagement Strategy On-Demand Audience & Targeting AI & Personalization Testing & Optimization

Create AI Item Recommendations

Recommend the right items for every customer at scale.

Intermediate include-in-search en-us Engagement Strategy On-Demand AI & Personalization Retention

Tailor Your User Experience with Personalized Features

Test and send highly tailored messages using Personalized Features.

Intermediate include-in-search en-us Engagement Strategy On-Demand AI & Personalization Testing & Optimization

Work Smarter with Generative AI

Learn how the Braze Generative AI tools can streamline the content creation process.

Beginner include-in-search en-us Engagement Strategy On-Demand AI & Personalization

Automate Decisioning with Intelligence Suite

Automate decision-making with data-based insights.

Beginner include-in-search en-us Engagement Strategy On-Demand AI & Personalization

Optimize Your A/B Tests with Winning Features

Learn how you can optimize your A/B tests with Braze's Winning Variant and Winning Path features.

Intermediate include-in-search en-us Engagement Strategy On-Demand AI & Personalization Testing & Optimization

Braze Data Categories

Learn about the different categories of data stored in Braze and how each type is used in marketing and messaging campaigns.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Multichannel Data Strategy Reporting & Analytics Data Settings

Data Collection

Learn how Braze collects and organizes customer data so that you can create a data ingestion strategy for your brand.

Beginner include-in-search en-us On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retention Retail & eCommerce Data Strategy Data Settings

Data Management

Implement an effective data management strategy.

Intermediate include-in-search en-us On-Demand Data Strategy Data Settings

Export Your Braze Data

Export data from the Braze platform.

Intermediate include-in-search en-us On-Demand Reporting & Analytics Data Settings

Build Relevant and Connected Shopping Journeys

Craft connected shopping journeys across physical and digital experiences.

English Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Retail & eCommerce

Retail & eCommerce Playbook

Execute common Retail & eCommerce use cases in the Braze dashboard.

Use Cases English include-in-search en-us On-Demand Monetization Retail & eCommerce

Customer-Centric Retailing to Drive Results

Level-up your retail marketing with a customer-centric strategy.

English Beginner include-in-search en-us Engagement Strategy Retail & eCommerce

Fuel Personalized Retail Experiences with Data-Driven Insights

Leverage customer data to create hyper-personalized shopping experiences.

English Beginner include-in-search en-us Engagement Strategy AI & Personalization Retail & eCommerce

Team Workflows in Canvas

Create a team workflow with Canvas productivity features.

English en-us On-Demand remove-from-search

4 Common Use Cases for Canvas

Strategize how four common use cases can work together in forming a personalized and cohesive user journey with your brand

Use Cases English Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation

Create Customer Journeys with Canvas

This course offers a self-paced alternative to the Experience Orchestration with Canvas Flow live training course.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

How to Trigger an IAM From a Push

Launch an in-app message after a user engages with push

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation In-App Message Push Notification

How to Create a Push Primer

Learn about push primers and how to craft an in-app message that prompts users to accept push notifications from your brand.

Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Push Notification

Incorporate push messages into your engagement strategy.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Push Notification

Email List Hygiene

Learn about the importance of email list hygiene and how to maintain healthy, active recipient lists with Braze.

Email Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retail & eCommerce Financial Services Media & Entertainment QSR Reporting & Analytics

Holiday Email Deliverability

Ensure your emails land in a user's inbox this holiday season.

Email Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Retail & eCommerce

Scale Your Email Sends

Conduct effective IP warming for peak sending times.

Email Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Reporting & Analytics Setup

Email Opt-Ins and Permissions

Collect and manage user messaging consent.

Email Beginner include-in-search en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retail & eCommerce Financial Services Media & Entertainment QSR Setup

Improve Email Performance

Monitor and respond to email performance data.

Email Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Audience & Targeting Testing & Optimization Retention Retail & eCommerce QSR Reporting & Analytics

Study Guide: Email Deliverability Skills Badge

Prepare to earn a skills badge that validates your understanding of Braze Email Deliverability best practices.

English include-in-search en-us On-Demand

REST API Basics

Connect to Braze with our REST API.

Partner Integrations Onboarding include-in-search en-us On-Demand Data Strategy Data Settings Setup

Export Your Braze Data

Export data from the Braze platform.

Intermediate include-in-search en-us On-Demand Reporting & Analytics Data Settings

Braze Messaging Channel Basics

Learn about key messaging channels in Braze.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Multichannel

Integrate Braze into Your Tech Stack

Combine the power of Braze with other technologies

Partner Integrations Beginner include-in-search en-us On-Demand Data Strategy Data Settings Setup

Testing and Troubleshooting

Test and troubleshoot your SDK integration.

Advanced include-in-search en-us On-Demand Data Strategy Data Settings Setup

Messaging Integration Basics

Add Braze messaging channels with the SDK.

Beginner include-in-search en-us On-Demand In-App Message Push Notification Data Settings Setup Content Card

Identify the required campaign data and strategize how to integrate it into Braze.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Data Strategy

Data Collection

Learn how Braze collects and organizes customer data so that you can create a data ingestion strategy for your brand.

Beginner include-in-search en-us On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retention Retail & eCommerce Data Strategy Data Settings

SDK Integration Basics

Explore the basics of integrating the Braze SDK.

Beginner include-in-search en-us On-Demand Setup

Braze Data Categories

Learn about the different categories of data stored in Braze and how each type is used in marketing and messaging campaigns.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Multichannel Data Strategy Reporting & Analytics Data Settings

Braze Technical Basics

Learn the technical basics of Braze to speed integration.

Beginner include-in-search en-us On-Demand Data Strategy Data Settings Setup

Driving First Transactions

Build a real-world Canvas to drive user interactions.

Onboarding Live Training Beginner include-in-search en-us Monetization Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization

Engage and Retain with Personalised Recommendations

Connect users with what they want and need.

Onboarding Live Training Beginner include-in-search en-us Monetization Audience & Targeting

Seamless Reengagement with Targeted Reminders

Reengage lapsed users with cross-channel reminders

Onboarding Live Training Beginner include-in-search en-us Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization Retention

Winback and Sunset Strategies for Lasting Engagement

Reengage users and manage sunsetting with automated Braze workflows.

Onboarding Live Training Beginner include-in-search en-us Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization Retention

Foundations for Effective Campaigns

Learn core Braze features with a live Braze trainer.

Onboarding Live Training Beginner include-in-search en-us Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization Reporting & Analytics

Integrate Braze into Your Tech Stack

Combine the power of Braze with other technologies

Partner Integrations Beginner include-in-search en-us On-Demand Data Strategy Data Settings Setup

Cloud Data Ingestion

Power Braze with data from your cloud.

Advanced include-in-search en-us On-Demand Data Strategy Reporting & Analytics Data Settings Setup

Snowflake Data Sharing

Take charge of your data with Snowflake Data Sharing.

Intermediate include-in-search en-us On-Demand Reporting & Analytics

REST API Basics

Connect to Braze with our REST API.

Partner Integrations Onboarding include-in-search en-us On-Demand Data Strategy Data Settings Setup

Identify the required campaign data and strategize how to integrate it into Braze.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Data Strategy

Campaign Planning

Identify your brand's key use cases and the data needed to support them.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Braze Data Categories

Learn about the different categories of data stored in Braze and how each type is used in marketing and messaging campaigns.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Multichannel Data Strategy Reporting & Analytics Data Settings

Export Your Braze Data

Export data from the Braze platform.

Intermediate include-in-search en-us On-Demand Reporting & Analytics Data Settings

Data Collection

Learn how Braze collects and organizes customer data so that you can create a data ingestion strategy for your brand.

Beginner include-in-search en-us On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retention Retail & eCommerce Data Strategy Data Settings

Personalized Recommendations with Email

Build personalized emails at scale.

Email Use Cases English Beginner include-in-search en-us On-Demand Campaigns & Journey Creation

Email Templates and Content Blocks

Build emails efficiently at scale.

Email Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

How to Use Link Aliasing in Emails

Create and manage link aliasing in emails.

Email Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting

Email Composition with Drag & Drop

Learn how to compose an email in the Braze Drag & Drop Editor.

Email Beginner include-in-search en-us On-Demand

A/B and Multivariate Testing

Enhance messaging performance by successfully setting up multivariate tests.

Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation AI & Personalization Testing & Optimization Retention Multichannel

Target Users with Segment Extensions and Frequency Caps

Refine your audience using segment extensions and frequency capping.

Intermediate include-in-search en-us Engagement Strategy On-Demand Audience & Targeting

Optimize Your Multivariate Tests with Winning and Personalized Features

Enhance your testing strategy with BrazeAI™ features.

Intermediate include-in-search en-us Engagement Strategy On-Demand AI & Personalization Testing & Optimization

Marketer Playbook

Execute customer engagement use cases as a Braze Marketer.

Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Testing & Optimization Retention Retail & eCommerce Multichannel

Get Proactive with Predictive Suite

Predict events and effectively capture your users at opportune moments using the Predictive Suite.

Intermediate include-in-search en-us Engagement Strategy On-Demand Audience & Targeting AI & Personalization Testing & Optimization

Automate Decisioning with Intelligence Suite

Automate decision-making with data-based insights.

Beginner include-in-search en-us Engagement Strategy On-Demand AI & Personalization

Who is a Braze Marketer?

Understand the role of a Braze Marketer to advance your career and improve your engagement strategies.

include-in-search en-us Engagement Strategy On-Demand

Channel Subscriptions

Leverage channel subscription states for your messaging.

Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel

Study Guide: Braze Marketer Certification

Get exam ready and prepare to become a Certified Braze Marketer.

English include-in-search en-us On-Demand

Personalize Your Messages With Liquid

Learn how to use Liquid to dynamically insert personalized data into your message.

Beginner include-in-search en-us On-Demand AI & Personalization

Introduction to the Analytics Dashboard

Assess channel and engagement insights using the Analytics Dashboard.

Beginner include-in-search en-us On-Demand Reporting & Analytics

Introduction to the Web SDK Developer Series

Set up a React App that you will add code to while exploring important Web SDK concepts.

Advanced include-in-search en-us On-Demand Setup

Managing the User Lifecycle with the Braze Web SDK

Programmatically set an external ID and capture user attributes with the Web SDK.

Advanced include-in-search en-us On-Demand Data Settings Setup

Triggering Messaging with Web SDK Custom Events

Trigger Canvas Flow messaging in response to custom events sent with the Web SDK

Advanced include-in-search en-us On-Demand Setup

Sending Content Cards with the Web SDK

Send content cards through a standard or custom feed with the Web SDK

Advanced include-in-search en-us On-Demand Setup Content Card

Initializing the Braze Web SDK

Take the first steps to initialize the Web SDK

Beginner include-in-search en-us On-Demand Data Strategy Data Settings Setup

Implementing Web Push

Implement push functionality in the Web SDK

Intermediate include-in-search en-us On-Demand Push Notification Setup

Sending In-App Messages with the Web SDK

Configure in-app messages with the Web SDK

Advanced include-in-search en-us On-Demand In-App Message Setup

Sending Custom Events with the Web SDK

Send custom events to the Braze Dashboard using the Web SDK

Advanced include-in-search en-us On-Demand Setup

Testing and Troubleshooting

Test and troubleshoot your SDK integration.

Advanced include-in-search en-us On-Demand Data Strategy Data Settings Setup

Data Collection

Learn how Braze collects and organizes customer data so that you can create a data ingestion strategy for your brand.

Beginner include-in-search en-us On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retention Retail & eCommerce Data Strategy Data Settings

Introduction to Braze Reporting and Analytics

Access and evaluate data analytics in the Braze dashboard.

Beginner include-in-search en-us On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics

Braze Data Categories

Learn about the different categories of data stored in Braze and how each type is used in marketing and messaging campaigns.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Multichannel Data Strategy Reporting & Analytics Data Settings

Customer Activation Playbook

Create activation campaigns for your brand based on a library of use case examples.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retail & eCommerce Financial Services Media & Entertainment

Braze Technical Stack and Alloy Partners

Boost efficiency and impact with a well-designed tech stack.

Partner Integrations Beginner include-in-search en-us On-Demand

Study Guide: Braze Certified Digital Strategist Exam

Get exam ready and prepare to become a Braze Certified Digital Strategist.

English include-in-search en-us On-Demand

Currents Fundamentals

Leverage Braze Currents for data export and reporting.

English include-in-search en-us Reporting & Analytics

User Persona and Lifecycle

Create user personas and segments in Braze.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Create Customer Journeys with Canvas

This course offers a self-paced alternative to the Experience Orchestration with Canvas Flow live training course.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Liquid Fundamentals

Learn the basics of dynamic personalization and strategies for creating more tailored customer engagements.

Beginner en-us On-Demand AI & Personalization remove-from-search

Optimizing Your Messages

Maximize ROI by optimizing your message engagement.

Intermediate include-in-search en-us Engagement Strategy On-Demand Testing & Optimization Reporting & Analytics

Campaign Planning

Identify your brand's key use cases and the data needed to support them.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

User Journey Mapping with Meaningful Moments

Design action-driven customer journeys and meaningful moments.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Identify the required campaign data and strategize how to integrate it into Braze.

Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Data Strategy

Understanding Your Audience

Use lifecycle marketing strategies to understand your customers' needs and experiences and nurture long-term relationships.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

The Craft of Customer Engagement

An introduction to customer engagement practices that help your brand build lasting relationships with customers.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Retention and Loyalty Playbook

Implement strategies and campaigns to increase customer retention and promote loyalty.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Customer Activation Playbook

Create activation campaigns for your brand based on a library of use case examples.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retail & eCommerce Financial Services Media & Entertainment

Monetization and Conversion Playbook

Learn how to use Braze to execute monetization strategies

Email Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Testing & Optimization In-App Message QSR Multichannel Push Notification

Customer Engagement with Braze

An introduction to the craft of customer engagement with Braze.

Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy

Data and Technology in Customer Engagement

Leverage data and technology to enhance your customer engagement strategy.

Partner Integrations Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Testing & Optimization Multichannel Data Strategy Reporting & Analytics Data Settings

The Vision: Customer-Centric Engagement in Financial Services

Learn the foundations of customer-centric marketing for financial services and how to shift from product-push to lifecycle-based engagement

English Beginner include-in-search Engagement Strategy Financial Services

Lifecycle Marketing in Financial Services: From Product-Led to Customer-Led

Design and execute customer lifecycle marketing strategies tailored to financial services, shifting from one-time product pushes to ongoing, personalized engagement.

English Beginner include-in-search Engagement Strategy Audience & Targeting AI & Personalization Financial Services Multichannel

Data-Driven Marketing in Financial Services

Use data to drive engagement, personalize experiences, and prove ROI in financial services.

English Beginner include-in-search Engagement Strategy Campaigns & Journey Creation Audience & Targeting Financial Services Data Strategy

Financial Services Playbook

Learn to execute key use cases to drive engagement in the financial services industry.

Use Cases English Beginner Intermediate include-in-search Campaigns & Journey Creation Audience & Targeting AI & Personalization Financial Services Multichannel

Generative AI Fundamentals

Understand the fundamental concepts of generative artificial intelligence and its various applications.

English has-certification Beginner include-in-search en-us AI & Personalization

Decoding Artificial Intelligence

Understand the fundamental concepts of artificial intelligence and its various applications.

English has-certification Beginner include-in-search en-us AI & Personalization

Connected Content Fundamentals

Learn how to leverage Connected Content to pull real-time data into your messages.

Email Advanced include-in-search en-us Engagement Strategy On-Demand Monetization Activation Travel & Hospitality AI & Personalization Retention In-App Message Multichannel Data Strategy Data Settings

Data Management

Implement an effective data management strategy.

Intermediate include-in-search en-us On-Demand Data Strategy Data Settings

4 Common Use Cases for Canvas

Strategize how four common use cases can work together in forming a personalized and cohesive user journey with your brand

Use Cases English Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation

Study Guide: Email Deliverability Skills Badge

Prepare to earn a skills badge that validates your understanding of Braze Email Deliverability best practices.

English include-in-search en-us On-Demand

Study Guide: Braze Marketer Certification

Get exam ready and prepare to become a Certified Braze Marketer.

English include-in-search en-us On-Demand

Triggering Messaging with Web SDK Custom Events

Trigger Canvas Flow messaging in response to custom events sent with the Web SDK

Advanced include-in-search en-us On-Demand Setup

Study Guide: Braze Certified Digital Strategist Exam

Get exam ready and prepare to become a Braze Certified Digital Strategist.

English include-in-search en-us On-Demand