@XANDNOTX
CSO and research/strategy consultant.
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I'm CSO at THIRD EAR
I'm CSO at THIRD EAR
In today's America, human identities are complex and nuanced. For us, it’s more important to understand how people see themselves versus how the world sees them. This gives us a powerful foundation to make long-lasting connections with brands that positively impact the lives of consumers.
I also - currently - develop Brand Beliefs, design/lead market research, and sell message strategies to founders, brands, lobbyists, and governments/Tribes on a freelance basis via Brand Disposition, Inc.
I also - currently - develop Brand Beliefs, design/lead market research, and sell message strategies to founders, brands, lobbyists, and governments/Tribes on a freelance basis via Brand Disposition, Inc.
Ed Castillo offers Freelance Brand Strategy Consulting via Brand Disposition, Inc. - a world-class, award-winning, strategy consultancy offering Brand Innovation, Brand Belief and Brand Conviction identification, and Brand Stewardship.
I was CSO at TBWA\Chiat\Day NY before I was CSO at Arnold Worldwide
I was CSO at TBWA\Chiat\Day NY before I was CSO at Arnold Worldwide
A Modern Take on "Multicultural Marketing"
A Modern Take on "Multicultural Marketing"
Little Black Book, THIRD EAR’s Ed Castillo and Serge Flores offer LBB’s Addison Capper a deep dive into how the agency’s ‘identity-led’ approach leads to meaningful connections for its clients
Ed Castillo Is Not Your Average Strategist-Philosopher-Foreign Agent
Podcast
·
Podcast
Ed Castillo Is Not Your Average Strategist-Philosopher-Foreign Agent
Podcast Episode · The Pre-Made Podcast · May 22, 2025 · 52m
15-years old and more relevant than ever...
Vimeo
15-years old and more relevant than ever...
The US Department of Justice considers me a "foreign agent" on account of this.
The US Department of Justice considers me a "foreign agent" on account of this.
I was invited to present this at SXSW. It ruffled feathers but I stand by it.
I was invited to present this at SXSW. It ruffled feathers but I stand by it.
Here are some articles I wrote back in the day that I still like.
Here are some articles I wrote back in the day that I still like.
Based in New York, Ed leads a group of creative-agency-bred Account Planners at PHD, whose client roster includes TRUTH, Discovery Channel, HBO, Havaianas, TLC, and Hyatt
Some music I made. Nobody really liked it.
Some music I made. Nobody really liked it.
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