Buzz Project
Marketing strategy, brand development, content management, brand communications.
Haldi Hands by Tom Smith | British Photography Awards
Haldi Hands by Tom Smith | British Photography Awards
The British Photography Awards is a charity oriented photography prize open to all UK residents and British photographers the world over
Rickshaw Dreamer by Tom Smith | British Photography Awards
Rickshaw Dreamer by Tom Smith | British Photography Awards
The British Photography Awards is a charity oriented photography prize open to all UK residents and British photographers the world over
Our work for Tom Smith Photography
Our work for Tom Smith Photography
Our work for BEYOND Conference
Our work for BEYOND Conference
Branding Guide: Let your brand do the talking
Branding Guide: Let your brand do the talking
Brand voice, or tone of voice, represents your brand's personality, perspective, and the values you stand for. It's important because it helps you reach like-minded people, the ones you want as your customers. Do you know your brand's voice? From web copy to social media posts to brochures, your tone of voice should be consistent, applied across all channels, and form a key part of your brand's identity.Why do it? A consistent and original tone of voice sets you apart from your competitors, it e
Branding Guide: Positioning - Defining your place.
Branding Guide: Positioning - Defining your place.
In our last post on brand strategy, we talked about the importance of understanding exactly where you sit amongst your competitors, by spending some time comparing their offering and their values to those of your own business. It's not until you look more closely that you can see where your opportunity lies, and spotting the opportunity is how you really begin to define and position your brand. Set some boundariesIf you're a small business and not operating solely online, chances are your audien
Branding Guide: Brand strategy for your business
Branding Guide: Brand strategy for your business
Our work for Gen Woo, fashion designer
Our work for Gen Woo, fashion designer
It was a pleasure working with Singapore-based British fashion designer Gen Woo for six months, developing a brand strategy and guidelines for this young, sustainable fashion brand. The company's new commercial offering was a next step for the business, which had been making and supplying its clothing line into leading department stores for some time.From audience and competitor research, to developing brand values and tone of voice, and finally creating brand guidelines for the in-house team
Our work: Beautiful websites for small brands
Our work: Beautiful websites for small brands
Launch your marketing plan in six steps
Launch your marketing plan in six steps
If you don't have a marketing plan but would like to try creating your own simplified version, we can walk you through six simplified stages to help you do just that. Marketing planning is a great way to make your marketing efforts more effective and more measurable straight away. Why bother? As a 100 year-old practice, marketing isn't new. And while the marketing tactics we choose may change over time, how we effectively plan our marketing shouldn't. Marketing teams make plans so that they can
Why every small business should use email marketing
Why every small business should use email marketing
It's not new and it's not fancy, but email marketing is still a cheap and effective way to engage and grow your customer base - and it grew in 2020.Last year, the average return for every one pound spent on email marketing in the UK was £35 (Statista) and sign ups to email lists grew by 34%. This is evidence that with more time at home, people are exploring new things online and subscribing to newsletters to keep in touch with the brands and businesses they like. This is great news for small bus
Website spring clean - how good is your content?
Website spring clean - how good is your content?
It's all too easy to get your website up and running and then never update it. We're always too busy, or just can't quite face it, but it's so important to keep your content fresh. Updating your site's content shows customers your business is active and engaged and it's also great for SEO. Here's a short checklist of things to consider when writing new content for your business website, to ensure you are presenting your business as well as you can.Use clear language and short sentencesWriting fo
Our work for sculptor and visual consultant Kate Henderson
Our work for sculptor and visual consultant Kate Henderson
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