@hookresearch
Hook Research is a London based Audience Insight agency.
About Us - Meet the Hook Research Team
About Us - Meet the Hook Research Team
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Read Our Blog
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Creating Little Happy Learners with Sophie David
Creating Little Happy Learners with Sophie David
Little Happy Learners was founded by Sophie David, an ex primary school teacher and Early Years Foundation Stage specialist. Using her expertise in education, Sophie launched Little Happy Learners in 2019. She now has over 170k followers on her Instagram page, a website, sell-out online courses, and a successful book. Her business aims to share
Free Resources to Support Learning at Home - Hook Research
Free Resources to Support Learning at Home - Hook Research
Hooks' Favourite Books
Hooks' Favourite Books
September is always a big month for parents and kids alike, because it always means one thing: back to school. There are a lot of things that can be associated with the start of a new school year; for kids it’s the excitement (and sometimes nervousness) of new possibilities, but for adults it can bring
Woodland Mindfulness With Bev McGarey
Woodland Mindfulness With Bev McGarey
Woodland Mindfulness is led by Bev McGarey, a Creative Therapist following the principles of Holistic Integrated Creative Arts Therapy (HiCAT). She has over 20 years' experience of managing arts and music education events for all ages from toddlers to senior citizens having worked as an arts development officer for local and rural authorities, and as
Why Love Island Lost 1 Million Viewers
Why Love Island Lost 1 Million Viewers
Periods & Women In Sport
Periods & Women In Sport
How Much Does Succession Get Right? A Look At News - Hook Research UK News: How Much Does Succession Get Right?
How Much Does Succession Get Right? A Look At News - Hook Research UK News: How Much Does Succession Get Right?
The Importance of Public Libraries
The Importance of Public Libraries
Public libraries are an often underestimated, important part of local community. Not only do they exist without the expectation that you have to spend money to use their services; but they offer free access to books, enabling children and adults to explore a love of reading without any financial implication. They also provide community, digital
Autism Awareness: Brands celebrating neurodiverse conditions
Autism Awareness: Brands celebrating neurodiverse conditions
Love & Storytelling: Married at First Sight UK's Maisie Turley
Love & Storytelling: Married at First Sight UK's Maisie Turley
Creating Inclusive Toys - Little Omo's Desriee Asomuyide
Creating Inclusive Toys - Little Omo's Desriee Asomuyide
80% of UK parents believe it is important for kids to have access to inclusive toys, with almost a third (32%) feeling that ethnicity is underrepresented in toys - according to recent research by Fisher-Price in October 2022. Representation and inclusivity is something that we focus a lot on at Hook and - given the
Connecting with Music: Generation Alpha and Identity
Connecting with Music: Generation Alpha and Identity
Podcast Radio - An Interview with Founder, Gerard Edwards
Podcast Radio - An Interview with Founder, Gerard Edwards
Discoverability is a huge issue in the podcast space - while fans of the medium (this author included) will often wax lyrical about the intimacy and authenticity of a good podcast, it's still the case that these products are only reaching a small section of the UK audience each week (18% according to the Spring
Being seen – Neurodiversity in society - Hook Research
Being seen – Neurodiversity in society - Hook Research
With Neurodiversity Celebration Week being the 13th – 19th March, Hook decided to look at how increased societal understanding of Neurodiversity is leading to an environment where stereotypes are challenged, and people are recognised, as much as criticised, for their differences. Neurodiversity is a relatively new phenomenon with the term neurodiversity being coined by Judy
'Hungary' for Adventure - Willie Gevertz, YouTuber
'Hungary' for Adventure - Willie Gevertz, YouTuber
"I would like you to cast your mind back to the 4th century AD..." Willie Gevertz is an expat-New Yorker with a flair for the arts. Via Bosnia, South Africa, Australia, and the UK he's now settled in a small village on the Danube in Hungary with his wife Alexa. For the past few years
Young Adult (YA) Fiction: The Ever-Evolving Category & Diversity
Young Adult (YA) Fiction: The Ever-Evolving Category & Diversity
Generation Alpha and the Cost of Living Crisis - Report & Video
Generation Alpha and the Cost of Living Crisis - Report & Video
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