We have decided to stop the 30sec project.

For many, this may sound like an ending. For us, 30sec has always been a vessel for a mission and a vision. It began with a single idea: paying users to watch ads. The entire journey of 30sec has been a process of validation. From the very beginning, 30sec was never built along the typical path of a Web3 project — we did not conduct an ICO, nor did we operate around community hype, token speculation, or the usual dynamics of the crypto world. This was not a stance, but a choice — we chose to focus our energy on the product itself — repeatedly refining the model, improving the user experience, and experimenting with turning operations into products. During this process, as you know, the world changed dramatically. Crypto regulation and trust did not evolve in sync with the pace of builders. Throughout this time, we had no external investors, which meant that all the time, costs, and risks were borne entirely by ourselves.

As the project gradually entered a difficult phase, we had to face a rational and unavoidable question: under the current conditions — macro, market, and our own — was it still a responsible choice to continue? After careful evaluation, we concluded that it was no longer.

The decision we made is to stop the project, not to negate the original question that inspired it. In fact, we believe we have validated one thing: users are willing to fully watch good ads. 30sec answered a fundamental question — within a highly fragmented, utilitarian, attention-deprived, and noisy environment, people are still willing to pause for a complete story.

However, we regret that we can no longer continue to validate, whether 30sec could ultimately rewrite the history of advertising. This model has neither been fully proven nor fully disproven. What we are certain of is that, under present realities, it can no longer be reasonably validated.

For us, this is not called an ending. As you may already know, the world moves forward precisely because that segment — a very few — of a certain type of people never considers the cessation of a project or an attempt to be an ending. You may call it failure, but in our dictionary, that word does not exist. As Hemingway wrote, a man can be destroyed but not defeated. Perhaps the unspoken meaning is this: for those in the world who hold beliefs and dreams.

So this is merely a paragraph in a longer book about dreams and missions. Thank you to everyone who has used 30sec, followed it, questioned it, or even just observed it from afar — especially those who believed in 30sec’s goal and mission. The trust, emotion, and time you invested were themselves part of this experiment. Please allow us to believe — you and the 30sec team are the same kind of people in this world. Please also allow us to express our gratitude to Johan, who appeared at the very beginning; to Universe, who is still active today; and to all of you we know in our hearts throughout this journey — those who repeatedly pushed viewing-time records, those who shared insightful comments about 30sec, those brave enough to purchase NFTs, those who offered suggestions, and those who cheered for us. Because of you, we were able to feel the human emotions of curiosity, sincerity, kindness, loyalty, passion, trust…

Allow us, one last time, to clarify our belief: a project can stop, but its mission does not. A mission can evolve, but the dream of reshaping and changing does not. You know this is the DNA of the 30sec team. It is a way of existing — for an individual, a group of people, a team, an organization — driven continuously by dreams and purpose, throughout an entire lifetime.

Therefore, we believe that one day in the future, 30sec will return. Perhaps it will no longer be called 30sec. Perhaps it will not be an app. Perhaps it will be a brand, an art project, a book. Perhaps, it will be a form none of us can yet imagine. But we believe that when it appears, you will say in surprise: Wow, this is that 30sec team!

Best regards,

LC
CEO of 30sec

我們已決定停止 30sec 這個項目。

對許多人來說，這意味著結束；對我們而言，30sec 是一個使命和願景的載體，它首先源於一個想法 — — 付費給看廣告的用戶，30sec 的過程就是一個驗證的過程。從一開始，30sec 就不是按照一個典型 Web3 項目的路徑去推動的 — — 我們沒有做 ICO，也沒有圍繞社區、代幣套現或加密圈層的慣常方式去運作它。這並不是一種姿態，而是一種選擇 — — 我們把精力放在了產品本身 — — 反復推敲模式、優化使用體驗、嘗試把運營活動產品化。在這個過程中，你知道，世界發生了天翻地覆的變化，加密的監管和信任並沒有如期吻合創業者的節奏；在這個過程中，我們沒有外部投資者，這意味著所有的時間、成本與風險，都由我們自己承擔。

當項目逐漸進入困境時，我們必須理性面對一個現實問題：在現有條件下 — — 宏觀的、市場的、自身的 — — 繼續推進是否仍然是一個負責任的選擇，評估的結果是 — — 它已經不再是。

我們做出的，是停止項目的決定，而不是對最初問題的否定。事實上，我們認為，我們驗證了這一點：用戶願意完整觀看好的廣告。30sec 回答了一個問題：在一個高度碎片化、功利化的、注意力缺失的、嘈雜的環境中，人們仍然願意為一個完整的故事停留。

但是，很遺憾，我們不能繼續驗證：30sec 將改寫廣告的歷史。這個模式沒有被徹底證明，也沒有被徹底證偽。但我們確認的是，在當前的現實條件下，它已經無法繼續被合理地驗證下去。

對我們來說，這不叫結束，一如你所知，這個世界之所以前進，就在於那部分（極少數）類型的人，從不認為一個項目、一個嘗試的停止，叫做結束。你可以稱之為失敗，但，在我們的詞典里，沒有這個詞，就像海明威所言：人是不可以被打敗的。我想，這話的潛台詞是：對於世界上那些擁有信念和夢想的人來說。

所以，這是一部關於夢想和使命之書的一個段落，感謝曾經使用、關注、質疑，或只是旁觀過 30sec 的你，特別是 — — 相信 30sec 目標和使命的用戶，你所付出的信任、情感和時間本身，就構成了這個實驗的一部分。請允許我們認為 — — 你們和 30sec 團隊是這個世界上的那種同類型的人。請允許我們感激 30sec 開始就出現的 Johan、至今還活躍的 Universe，以及我們心知肚明的過程中 — — 屢屢突破觀看秒數的忠實的你、發表對 30sec 真知灼見評論的你、購買 NFT 的勇敢的你、為 30sec 提供意見的你、為 30sec 喝彩的你，正是因為你們，我們感受到了人類情感中的好奇、真誠、友善、忠誠、激情、信任·····

請允許我們最後再一次澄清我們的邏輯，一個項目可以停止，它的使命不會停止，一個使命可以更換，關於重塑和改變的夢想不會停止，你知道這是 30sec 團隊的 DNA，這是一個人、一群人、一個團隊、一個組織的存在方式，它們由夢想和目標持續不斷地驅動，貫穿我們的一生。

所以，我們相信，未來的某一天，30sec 還會回來，也許它不叫 30sec，也許它不一定是一款 app，也許它是一個品牌、一個藝術項目、一本書，也許，是一個我們誰都意想不到的形態，但我們相信，你們一定會驚嘆，哇，這是那個 30sec 團隊啊！

Best regards

LC

CEO of 30sec

When we launched YET, we were aware that it’s more than just a token to reward users for watching ads. Many users have realized that in order to earn YET, they have watched more and more ads in full, and they earn more the more they watch. However, the ads you watch are not visual waste, not the sales-driven, noisy ads in the traditional sense. They change the preconceived notions you have about ads. While earning tokens, you also absorb the culture, spirit, attitude and aesthetics of a brand. You unconsciously resonate with the brand’s story, you feel like you are not watching an ad but a self-educating learning experience. We have yet to receive any feedback saying that they hate these ads. We feel the joy you experienced through ads. We call this a double-mining experience at both material and spiritual levels. Isn’t that what an outstanding brand should have? Think about it, what other tokens in the crypto world are like 30sec? We are certain that YET is one of a kind, and this is the core value for YET to be an extraordinary brand. As you watch more ads, the value grows. From this perspective, the value of the YET you possess comes from what you give to it. As Marcel Duchamp stated: The value of art lies not in the object itself, but in the dialogue between the work and the spectator — especially within the institutional frame of a museum. We’ve built 30sec and launched tokens, and you complete the process of creating value by watching ads. Did you see? We’ve already changed the history of advertising because you watched ads. We changed the century-long pain point of advertising. Ads are no longer a waste, see, we all watched ads in full and answered the questions correctly. Ads no longer disrupt lives as we proactively watch them. We don’t hate ads, and many of us are even touched by them, and we feel cool about it. Because you watch ads, we are able to make 30sec the land of stories, because you watch ads, we’ve changed advertising. The moment you start watching ads, you have already embarked on a journey of mission. You become part of it simply by watching.

We still have another value of YET to realize which is to make it a “brand currency”. Simply put, we want to enable you to purchase products from the brands you love using the YET you earn from watching ads. You can buy Vans, Nike, Converse, Starbucks, Coca-Cola, McDonald’s, Freitag bags, Pocari Sweat, and many more of your favorites, for you and your loved ones. You can buy products that symbolize beauty, represent your personality, taste and life philosophy. This will fulfill our vision, 30sec changed your life, allowing you to express yourself through brands. Consumption is no longer just buying but takes on a meaning. All of these are changes brought by “watching ads”. Will advertisers accept YET as payment for their products? Yes they will. Advertisers need YET to reward you for watching ads, and they want you to fall in love with their brand. You learn more about a brand when you purchase their products, and are more likely to become a fan, or even a fanatic one — who can say no to that? Every brand dreams of this. Therefore, advertisers need our tokens, which means our token holds a structural position in circulation, and we believe YET will always have a stable price, because YET will successfully become a symbol by becoming the “brand currency”. It will symbolize the pursuit, appreciation and belief in brands. It is these symbolic values that will connect brands and users.

What are the super brands in today’s crypto world? Bitcoin, the digital gold; Ether, the symbol of crypto infrastructure, Binance Coin, representing the largest crypto exchange in the world, DOGE, the pioneer of meme coins, and what’s missing? A super token for the crypto app layer. Nothing comes to mind, right? We say: YET, the brand currency, the first super token for the crypto application layer. With YET, we connect crypto with Web2, accelerating the adoption of web3 and making crypto no longer a game for a select few, no longer a Ponzi scheme as some perceive it, nor a utopia for technologists.

當我們推出YET之時，我們就已經意識到它絕不僅僅是一個獎勵用戶看廣告的代幣，許多用戶已經意識到，為了獲得YET，他們完整看了越來越多的廣告，看得越多得到的代幣就越多，但是，你們看的不是視覺垃圾，不是通常意義上的推銷型、叫囂型廣告，它改變了你對廣告的固有印象，你在獲得代幣的同時，獲得了一個品牌的文化、精神、態度、美學感受，你的自我意識不自覺中與品牌故事共鳴，你感覺這不是廣告，這是一種學習、是一種感覺良好的自我教育之旅。不是嗎？我們至今都沒有收到一個關於討厭這些廣告的反饋，我們感受到的是你們在廣告中的愉悅。我們稱之為看廣告，是一種雙重意義上的挖礦，是物質和精神的挖礦，這不就是一個傑出品牌應該具備的獨特之處麽？想想，在加密世界，還有哪一款像YET這樣的代幣呢？我們很肯定，YET是獨一無二的，這就是YET成為一個傑出品牌的核心價值，隨著你們看的廣告日益增加，這個價值就日益增加，從這個角度，你手中的YET的價值，來自於你的賦予。這就像馬歇爾·杜尚所言：「藝術的價值來自於作品和在美術館觀看作品的觀眾。」我們打造了30sec，推出了代幣，你們看廣告，完成了價值的創造。你意識到了嗎？因為你的「看廣告」，我們已經顛覆了廣告史，改變了一個存在一百年的痛點，廣告不再浪費，你看，我們都完整看完了廣告，我們答題正確；廣告不再幹擾生活了，我們在30sec主動看廣告，我們不討厭廣告，我們許多人為廣告心動，我們總是感覺很cool；因為你的「看廣告」，我們使30sec成為品牌故事之地；因為你的「看廣告」，我們改變了廣告。你在「看廣告」時，就加入了一場使命之旅，你通過「看」就成為其中的一部分。

我們還要完成YET的另一個價值，那就是使其成為「品牌幣」。簡言之，我們要實現你用看廣告賺到的YET，去買你喜歡的品牌的產品。你可以買到Vans、買到Converse、Nike，買到星巴克、可口可樂、麥當勞、Freitag包包、買到寶礦力、買到許多許多你心中所愛，為你自己，為你所愛之人，買到那些象征著美好、代表著你的個性、品位、人生哲學的品牌的產品，這樣，就實現了我們的願景，30sec改變了你的生活，通過品牌，表達了你的自我，消費不僅僅是買買買，消費擁有了意義，而這一切都是「看廣告」帶來的改變。廣告主會接受YET購買它的產品嗎？會的。廣告主需要YET獎勵你看廣告，需要你喜歡上它的品牌，你買了品牌的產品，就更了解品牌，就可能成為品牌的忠實粉絲，甚至，狂熱的粉絲，誰會抗拒呢？所有的品牌夢寐以求。所以，廣告主需要我們的代幣，這意味著什麽？這意味著我們的代幣在流通中擁有結構性的位置，我們認為YET始終會有一個恒定的價格。因為，YET將因為成為「品牌幣」而成功地成為一種象征，它成為追求品牌、珍視品牌、信仰品牌的象征，正是因為這個象征價值，YET將品牌和用戶連接在一起。

當今，加密世界的超級品牌有誰？比特幣，數字黃金；以太幣，加密基礎設施的象征；幣安幣，代表了世界上最大的加密交易所；DOGE，MEME幣的始祖，就這樣，你知道，還缺什麽？加密應用層的超級代幣，你腦子裏空空如也，對吧？我們說：YET，品牌幣，第一個加密應用層的超級代幣。因為YET，我們使加密貨幣連接到web2，從而加速了web3的到來，從而使加密不再是一個圈層的遊戲，不再是一些人的旁氏遊戲，不再是一個技術主義者的烏托邦。

We celebrate decentralization. With 30sec, we will explore how to leverage tokens in governance, defining their roles and impact. This requires exploration, reflection, and action. The launch of SEE marks the beginning and preparation of a beautiful vision.

Possession of SEE is a prerequisite for becoming our “Dream Partner”, and long term holders of SEE will be included in our project agenda, provided access to continuous dividends, milestone incentives, and governance participation.

“The Century-long Pain Point”

What are we here for? We are here to “change advertising”. Advertising is one of those fields in our life that, no matter how technology advances, or rather, the more technology advances, the more it lags behind. It’s like traffic, it gets worse as we advance technologically. Like noises, humans can build towering skyscrapers, yet still have to endure the endless construction noise next door. Since the invention of modern advertisement, from newspapers to TV, and now to mobile phones, what else has technology offered other than automated ad distribution? A button — skip, and an algorithm to make you watch more. Along with insertion, interruption and repetition, we invented skip, ad blockers, mute and ad-free memberships. Isn’t that ironic? Technology has made trillion-dollar companies like Google and Meta, yet it has caused more disruption to people’s lives than ever before. To this day, ads are still embedded in news headlines, in the middle of a long article, popping up halfway through a video you enjoy, lurking at the corner of a story, ready to break your immersion when you least expect it, rude, primitive and uninvited.

Yes, disruption has been the century-long pain point of modern advertising. Not only does it disrupt life, it also results in massive waste. With the internet, technology didn’t solve this pain point, but exacerbated it. Yet almost all the internet business models are built on ads, or we can say, on disruption. In other words, they are built on users’ frustration, avoidance and indifference. In fact, the efficiency of advertising has been shattered by the media, and the enormous waste ads introduced has been masked by economic growth. The fundamental cause of all this is the relationship between ads and users, in which the latter have always been passive. Which means, if users proactively watch ads, the issue can be solved fundamentally — and the key to solving this problem is: to pay users for watching ads.

“Paying Users for Watching Ads”

Ads evolved from selling products to selling brands; from expressing products to expressing cultures, from showcasing features to showing aesthetics, from highlighting selling points to telling stories. Ads shape our lifestyles, express our personalities and attitudes. They are projections of our spirits and tastes. The expression of ads has already reached its peak, anybody can probably recall one or two ads or brands they love. Therefore, ads themselves are not inherently annoying. It’s the way they are delivered — through insertion, interruption, repetition, and omnipresence. This method not only causes disruption to our lives, but also ruins ads themselves, and ultimately, the industry. Yet this outdated method is still relevant (turn on your phone and check it yourself), which means we can bring unexpected changes if we change this method.

When you watch an ad, the strategists make money, the creatives make money, the production team makes money, the composer makes money, the ad sales team makes more money, and the medias distributing the ad makes even more, to a point where the world’s most valuable companies are built on advertising. Yet, throughout the century, in this ecosystem surrounding advertising, only you, the viewer, have gained nothing. All you get is pretty much disruption.

Who has the ability to pay users? Who can help us facilitate “paying users for watching ads”? — Web3. This is why we entered this field and why we are launching tokens. See, we are not here to jump on the bandwagon, and we are not here to launch a token just for the sake of it. Web3 has the solution to the problem we set out to solve. Hence, we don’t care whether the crypto market is bullish or bearish, whether crypto investments are hot or cold, or whether web3 start-ups are thriving or struggling. All we know is that web3 is not only a technology that helps solve problems. Therefore, we couldn’t care less about the hype, skepticism, or ridicule towards web3, nor the so-called standards of the Web3 industry. The only thing that matters to us is how to truly make “paying users to watch ads” a reality while providing an excellent product experience.

“Land of Stories”

What does the internet mean to advertisers? The truth is, Marc Pritchard, the CBO of P&G once said, “the average viewing time for digital ads is just 1.7 seconds, with just 20% watched for more than 2 seconds.” What’s also true is that, 42.7% of the internet users around the world use ad blockers, 82% of the Gen Z use ad-blocking services. Over 40% of internet traffic is falsified, 45% of Chinese consumers choose to look away from ads, 30% of brand advertising traffic in China is fraudulent, more than 196 million views have been sold within 3 years. As you know, ads on YouTube have a lifespan of 5 seconds, everyone is just waiting to click that infamous “skip” button, or simply look away. The reality is, the meticulously crafted ads are rarely viewed, let alone watched in full. What a waste! This means that the efficiency of brand-building is incredibly low, despite being in a time where media is so advanced and abundant.

However, “paying users for watching ads” will change everything. Ads will be watched actively in full, and they only need to be seen once to be effective, meaning you only need a single exposure. This signifies the end of relentless, saturation-based ad targeting. In traditional media, high costs and user avoidance have forced ads to be compressed to 5 seconds. In 30sec, ads can be 500 seconds long — enough to tell a brand’s story. Since users voluntarily watch ads, brands gain the opportunity to make more ads driven by brand values and establish a deeper emotional connection with their users. Quality ads will thrive on a platform where brand stories converge, and 30sec is creating an atmosphere that symbolizes culture and humanity. Most importantly, as 30sec’s token ecosystem takes shape, the era of exorbitant ad costs will soon become history.

Modern advertising is divided into 2 types: performance-based advertising and brand advertising. Performance advertising is dominated by Google, Meta, Tencent, and TikTok, while brand advertising has almost no presence on the internet. 30sec’s token incentive model, its no-skip mechanism for first time viewing and the question & answer format ensures 100% completion rates. Furthermore, 30sec’s token-based ecosystem will significantly reduce ads publishing costs, eventually driving them towards 0. This paves the way for long-form storytelling brand advertising market, creating a unique media advertising platform — “the land of stories”

“Era of Incentivized Advertising”

We believe that after search ads and social media ads, modern advertising will enter the era of incentivized advertising, fundamentally reshaping the relationship between user and ads. Advertisement will go beyond “passive clicks” and enter an era of “active viewing”. 30sec will transform modern advertising from passivity to proactivity. In this era, humanity and emotion will return to the core of advertising, and advertisers will have means to connect with their users. Storytelling will become the dominant force in brand building. As watching ads for rewards becomes a part of our daily life, people will go from disliking ads to enjoying them, from avoiding ads to actively seeking out those of their favorite brands. Incentivized advertising will restore coherence to a fragmented market, allowing users to get rewarding experiences at a spiritual and material level from culturally and artistically rich brand advertisements. When you watch brand ads on 30sec, you are not just mining tokens. You’re mining the spirits, cultures, lifestyles, aesthetics, and identities behind the ads — creating the most stable, fair, and long-lasting form of mining, rich in both material and spiritual, tangible and abstract value.

“Time Economy”

For users, what does “paying users for watching ads” bring? Many would respond, tokens, which you sell right away to either gain or lose money. That’s not entirely true! The biggest difference between us and purely web3 projects is the fact that we are part of the advertising economy. The economic activities of mankind will never cease, commerce will persist, and advertising will never disappear. We stand at the intersection of web2 and web3, pioneering a brand new economic model which we call the “Time Economy”. It begins with the revolutionary shift where advertisers move from “buying media time” to “buying user time”. Watching ads becomes a job, a lifestyle, and the “Time Economy” is an economic model that is sustainable, more democratic and elegant. After the sharing economy, we will create a web3-based economic model, where you don’t have to rent your house or car to make money, you simply need to watch ads using your spare time.

“The Obsession of Branding Experts”

One day in 2016, LC, our founder, had an idea: why don’t advertisers give the money they pay to media directly to the users who watch ads? In July 2020, during the pandemic outbreak, LC said: “Churchill once said ‘Never let a good crisis go to waste’, isn’t it the perfect time now for us to make this idea come true?” And so we started, an established advertising company, or rather, a company that’s pretty well-off, became its own investor. “We need to build our own tech team”. “We can’t pay the users, but we can do ‘watch ads for discounts’ instead”. We launched our iOS, Android, mini-program, and web client. One day in 2022, LC walked into the meeting room and said: “I read an article, and I think our solution lies in blockchain. We need to become blockchain believers, I think.” “Let’s get started, let’s dive into blockchain, our colleagues in the tech team need to become blockchain experts”, “We are starting over”.

“I believe we have fully realized the concept of 30sec. We have tested again and again, and user feedback has been encouraging. It’s like developing a concept car, we are confident and ready to announce mass production. We can invite users to be our investors. We want them to know we are not here for crypto. Our DNA is advertising, we are brand strategists, and we utilize web3 to solve a problem we encountered in advertising that has existed for a hundred years. However, the ad industry knows nothing about technology, and the tech industry knows nothing about ads, so it has to be us. We are the amalgamation of thought, idea, art and technology, which is our most unique advantage. Think about it, this is a renaissance of advertising, it’s fascinating.”

“The Grand Vision”

We believe that the internet business model that is “contents with ads” has reached its limit. It has brought more low-quality contents, more fake news, crazier entertainment, and a world increasingly superficial and divided. Our idea is to bring all web ads together and allow users to choose what they want to watch and get rewarded for watching. This will create a new business ecosystem. Contents will no longer rely on ads for revenue, and people will pay for the contents, leading to improvement in quality. At the same time, ads themselves will improve, as users actively choose to view them. Ads will then take on more emotional and spiritual value, making brand-building more effective. When all web ads converge on 30sec, a new digital world will emerge — one that is no longer disrupted, interrupted, distracted.

Thanks to 30sec, this century-long pain point of ad interference will be resolved, the age of passive ads will come to an end, “active ads” will render precision targeting based on users’ private data a thing of the past, bringing authentic and accurate users to your brand.

The “Time economy” is more effective at solving poverty than simply handing out money. User proactive engagement with ads takes a conscious effort, eliminating the sense of guilt of getting paid without effort and the ethical and moral dilemmas associated. “Time Economy” not only provides businesses with a “land of stories” to establish their brands, but also gives advertising expenses a “welfare value”, allowing marketing to go beyond mere promotion and take on a philanthropic dimension.

The culture, spirit, attitude, personality, lifestyle and aesthetics behind a brand’s story nourish people’s everyday lives. People are not just users who watch ads, they will ultimately become “brand consumers”. Everyone should have the opportunity to express themselves through brands. Consumption can be a spiritual activity that’s more than simply a transaction.

With 30sec, we will have an ad-free internet experience — elegant, beautiful, just like the life we yearned for. We continue to encourage and remind ourselves that this is why 30sec exists.

Therefore, changing advertising is a mission.

「存在了一百年的痛點」

我們要幹嘛？我們要「改變廣告」。廣告屬於那種人類生活中，技術怎麼進步，甚至技術越進步越落後的那個領域，這就像交通，科技越發達，交通越擁堵；就像噪音，人類可以造出1000米的摩天樓，卻還是得無止境地忍受隔壁裝修的噪音。現代廣告發明至今，從報紙、電視進入到手機裡，除了自動化投放，技術帶來了什麼？一個按鈕 — — 「跳過」，以及讓你看得更多的算法。伴隨着插入、打斷、重複、無處不在，我們發明了跳過、攔截、靜音、VIP去廣告，這是一個諷刺嗎？技術造就了市值3萬億美金的谷歌和META，同時史無前例地、更加精準地加深了對人們的干擾。至今，廣告還是插入在頭條新聞、一篇長文中間；在你看得正入迷的視頻中間跳出來，躲在某個故事的拐角，冷不防打破你的沉浸，如此粗魯、低級、不請自來。

是的，干擾，就是現代廣告一百年的痛點。這個痛點不但干擾了生活，還帶來巨大的浪費。在互聯網上，技術不但沒有解決這個巨大的痛點，反而加劇了這個痛點。而幾乎所有的互聯網商業模式都建立在廣告之上，我們可以說，它們建立在干擾之上，也就是建立在用戶的厭煩、躲避、忽略之上。事實上，廣告經濟的效率被媒體粉碎了，廣告的巨大浪費被經濟增長掩蓋了。造成這一切的根本原因在於 — — 廣告和用戶的關係，在這個關係里，用戶從來都是被動的，也就是說，如果用戶主動看廣告，這個痛點就從根本上得到解決，而解決的按鈕就在 — — 「付錢給看廣告的用戶」。

「付錢給看廣告的用戶」

廣告從賣產品進化到賣品牌；從表現產品到表達文化；從展示功能到展示美學；從銷售賣點到講故事，廣告在塑造我們的生活方式，表達我們的個性和態度，是我們的精神和品位的投射。廣告的表達已經好得不能再好，任何人的記憶里都有可能存有一兩個美好的廣告以及喜愛的品牌。所以，廣告其實並不討厭，討厭的是廣告出現的方式，這個方式，就是插入、打斷、重複、無處不在。這個方式不僅干擾了我們的生活，其實也毀了廣告自身，甚至毀了廣告業。而這個老掉牙的方式，依然是現代廣告最新的方式（打開手機看看吧），也就是說，只要改變這個方式，就會帶來意想不到的改變。

當你看廣告時，策劃廣告的人賺錢；做廣告創意的人賺錢；拍攝廣告的人賺錢；為廣告作曲的人都賺錢；賣了廣告的人賺更多的錢；投放廣告的媒體賺更多更多的錢，以至於世界上市值領先的公司就是由廣告創造的。而在這個圍繞廣告的生態中，一百年來，唯有看廣告的你，分文未得。基本上，你得到的是 — — 干擾！

誰能付錢給用戶？誰能幫助我們實現「付錢給看廣告的用戶」？ — — Web3。這就是我們進入這個領域的原因，這就是為什麼我們要發行代幣的原因。你看，我們不是為了流行而來，不是為了發幣而來。Web3里有我們要解決的問題的答案。因此，我們才不管加密是牛市還是熊市，加密投資是熱還是冷，Web3創業是繁榮還是衰落，我們只知道，Web3不僅僅是一項能幫助我們解決問題的技術，所以，我們根本不關心人們對加密的狂熱、嘲諷、質疑，以及Web3行業的所謂標準、玩法，我們只關心，如何真正實現「付錢給看廣告的用戶」並給用戶很棒的產品體驗。

「故事之地」

互聯網廣告對廣告主意味着什麼？事實是：寶潔的首席品牌官 Marc Pritchard 說：「數字廣告的平均被觀看時間為 1.7 秒，其中只有 20% 的廣告瀏覽時間超過兩秒。」事實還是：全球 42.7% 的互聯網用戶使用廣告攔截器，82% 的 Z 世代使用廣告攔截服務；超過 40% 的互聯網流量是假的；45% 的中國消費者選擇移開視線不看廣告；30% 的中國品牌廣告流量是作弊刷量；三年內超過 1.96 億次 YouTube 觀看次數被販賣；你知道，在YouTube上視頻廣告只有5秒的存活時間，沒有人不在等着點擊那個著名的「跳過」按鈕。又或者，你會移開你的視線。事實就是：那些精心製作的品牌廣告很少被看到，更少被看完。這是多大的浪費啊！這意味着，事實上建立品牌的效率是多麼低下，在媒體如此豐富發達的時代。

但是，「付錢給看廣告的用戶」，將改變一切 — — 廣告將被用戶主動看完，而且廣告僅僅需要被用戶看一次，這意味着你只「投放一次」。重複投放窮追猛打式、飽和攻擊式的廣告投放模式行將結束；在傳統媒體，因廣告費的高昂以及用戶的躲避，廣告壓縮至5秒。在 30sec，廣告可以長至500秒，足以給品牌講故事的篇幅；因為用戶主動看廣告，品牌因此贏得機會製作更富於品牌價值的廣告，也因此更有機會和用戶建立起深度的情感連接；在一個匯集品牌故事的平台，好廣告將大行其道，30sec正在形成一種氛圍，一種象徵着人文化色彩的品牌故事之地。重要的是，隨着30sec的代幣經濟生態的形成，高昂投放費的時代也將成為歷史。

當代廣告分效果廣告和品牌廣告兩種，效果廣告由谷歌、Mate、騰訊、TikTok占據，品牌廣告在互聯網上已經幾無存在之地，30秒的代幣激勵模式、首次觀看限制快進模式、問答機制可確保用戶100%看完廣告，而30秒代幣生態系統將使廣告主的投放費大幅降低、最終趨0%，因此開創出適於長篇敘事的品牌廣告市場，打造出獨一無二的品牌廣告媒體平台 — — 「故事之地」。

「激勵廣告時代」

我們相信，現代廣告在搜索廣告、社交媒體廣告之後，將進入激勵廣告的時代。激勵將徹底改變用戶和廣告的關係。廣告將結束「被動點擊」，而進入「主動觀看」時代，30sec將推動現代廣告從被動走向主動的時代。在這個時代，人文和情感將回到廣告的核心，廣告主將因此擁有更加深度連接用戶的場景，故事因此在品牌建設中大行其道。因為看廣告賺錢成為用戶的日常，人們將從討厭廣告到喜歡廣告；從躲避廣告到尋找喜愛的品牌的廣告。激勵廣告使營銷從碎片化重回完整性；使用戶從富於文化和藝術性的品牌廣告中得到物質和精神的雙重激勵。當你看30sec平台上的品牌廣告時，你就在挖礦，你挖到的礦，不僅僅是代幣，還有蘊含在廣告中的精神、文化、生活方式、美學、自我 — — 這將是我們這個時代最穩定、公平、持久、富含物質和精神、具象和抽象的挖礦。

「時間經濟」

對用戶來說，「付錢給看廣告的用戶」會帶來什麼？許多人會回答，獲得代幣，轉身賣掉，賺錢或者虧錢。不完全對！我們要說，我們跟純粹Web3項目最大的不一樣就是，我們是廣告經濟的一部分，人類的經濟活動不會停止，商業不會枯竭，廣告永遠不會消失。我們站在Web2和Web3的交匯處，開創出一種經濟模式，我們將其稱之為「時間經濟」，它起始於推動廣告主從「購買媒體時間」到「購買用戶時間」的革命性轉變。「看廣告」是一種工作、一種生活方式，「時間經濟」是一種可持續的、更民主的、優雅的經濟模式。我們將在共享經濟之後創造出一種Web3式的經濟模式，你不需要出租你的房子和車子去賺錢，你只需要用閒暇時間看廣告。

「品牌專家的偏執」

2016年的某天，我們的創始人LC想：「為什麼廣告主不把投給媒體的錢給看廣告的用戶呢？」2020年7月，在新冠疫情的爆發中，LC說：「丘吉爾說不要白白浪費一場好危機，現在是不是我們開始實現這個想法的好時機呢？」你知道，我們開始了。一家老牌廣告公司，或者說，過得挺棒的廣告公司成為自己的投資者，「我們要組建自己的技術團隊」；「我們不能給錢用戶，我們可以轉換成』看廣告享優惠』」；我們上線了iOS、安卓、小程序、客戶端。2022年的某天，LC走進會議室說：「我看了一篇文章，我想我們的解決方案在區塊鏈里，我想，我們得成為區塊鏈的信徒。」「開始吧，我們開始研究區塊鏈，我們的技術同事得成為區塊鏈專家」；「我們重新來過」。

「我認為，我們已經完成了30sec這個概念的完整呈現，我們反覆測試，用戶的反饋令人鼓舞，這就像開發了一輛概念車，我們充滿了信心，我們可以正式宣布我們要準備量產了，我們可以邀請用戶成為我們的投資者，我們要讓用戶知道，我們不是搞加密貨幣的，我們的DNA是廣告，我們是品牌戰略專家和一流的創意設計專家，我們用Web3來解決我們在廣告業遇到的問題，就是那個存在了一百年的問題。但廣告界不懂科技，科技界不懂廣告，這事非我們莫屬，我們是思想、創意、藝術、科技的混合體，這是我們最獨特的優勢。想想，這是一場基於廣告的文藝復興，太棒啦。」

「偉大的願景」

我們認為，內容加廣告的互聯網商業模式已經到了極致，它帶來了更多劣質的內容、更多的假新聞、更瘋狂的娛樂、更膚淺和分裂的世界。我們的想法是，把所有的網絡廣告匯集在一起，讓用戶來選擇他要看的廣告，並在看完廣告後得到獎勵，那麼，一種新的商業生態將會形成：內容將不再依賴廣告買單，人們將為內容買單，內容將必定會越來越好；與此同時，廣告也將越來越好，因為用戶主動選擇主動觀看，廣告因此富有情感和精神性，品牌建設的效率越來越高。當所有網絡廣告都匯聚於30sec，一個不再被干擾、被打斷、被分散的網絡新世界將會到來。

因為30sec，「干擾」這個百年廣告痛點將被解決，被動廣告時代將結束，一個主動廣告時代將到來。「主動」將使依賴用戶隱私數據的精準投放成為過去，「主動」將會把真實的、準確的用戶送到你的品牌前。

「時間經濟」模式比起發錢更能解決貧窮 ，用戶主動「看廣告」是一種付出，避免了發錢的「不勞而獲」產生的負疚感，及其引申出的社會道德倫理問題。「時間經濟」模式將不僅僅使企業擁有創建品牌的「故事之地」，還將為現代企業開創出廣告費的「福利價值」，營銷將超越「推銷」而擁有「慈善性」。

蘊含在品牌故事中的文化、精神、態度、個性、生活方式、美學而為人們的日常注入營養，人們不僅僅是看廣告的用戶，他們終將成為「品牌消費者」，人人都應該擁有用品牌表達自我的機會；消費，對於任何人都應該是一種可以超越消費的精神性活動。

30sec將使我們擁有一個沒有廣告干擾的互聯網界面，優雅、美好，就像我們希望過的那種生活。我們總是不斷鼓舞我們自己，這就是30sec為什麼存在的理由。

因此，改變廣告，是一項使命。

正如我們的官網上所寫：「歡迎加入我們的時間經濟實驗，並發現你的至愛品牌。」在經過多年的一系列實驗之後，我想，我們驗證了我們的假設，你可以將這個實驗的過程稱之為打造產品。是的， 這就像造車的過程，我們先是有一個概念，接著，打造出概念車，然後測試，然後量產，30sec就在這個節點上，我們把「付錢給看廣告的用戶」這個概念，變成一款App。就是現在看到的樣子。我們力求介面符合我們一貫的美學追求（這是我們的基因），使用者體驗不跟隨流行（想必你已經體驗到了我們的特立獨行），你知道，這得花很多時間，以及足夠的定力。我們有一個假設，或者說一個判斷，人們其實不討厭廣告（當然是指的那些好廣告），人們討厭的是廣告出現的方式，而這個方式，就是現代廣告的天然弊病 — — 插入、打斷、攔截、重複，正是因為這個出現的方式，給廣告背上了令人厭惡的惡名，面對廣告，人們是被動的，因此廣告的效果是大打折扣的，廣告幾乎從來沒有被人們看完過，廣告帶來了驚人的浪費。如果人們主動看廣告呢，只看一次呢，好廣告是不是受歡迎的呢？令人欣喜的是，我們的實驗告訴我們，答案是肯定的。所以，我們準備「量產」了。

人們說，廣告是反人性的。我們說，不，廣告是人性的，反人性的是廣告出現的方式。 30sec改變了廣告出現的方式，並且，使用者的反應證明了我們的論點。我們只不過做了兩點，匯聚好廣告在30sec（因此你可以說30sec是一個沒有廣告的平台），付錢給看廣告的用戶 — — 人類圍繞廣告經濟的任何一個產業都能從中賺到錢，唯獨，現代廣告一百年來，看了廣告的用戶從來一無所有。我們要做的是，為用戶看廣告的時間付費，推動廣告主從購買媒體時間到購買用戶時間，這樣，一個存在一百年的痛點就解決了。人們會喜歡看廣告，廣告主因此製作更多的好廣告，廣告也不再浪費，因為用戶完整看完了廣告。最終，我們改變了廣告，沒錯，「改變廣告」才是我們的使命所在。

這就是為什麼，我們將在新的官網上首先申明的：我們不是Memecoin，我們不是存在6個月就消失的加密項目。你知道，我們在完成一項使命，你就能理解，為什麼我們一直不急於listing的原因，listing不是目的，listing是產品打造過程的一個節點，在我們驗證了用戶願意甚至喜歡看廣告之後，我想，我們可以做listing了，因為，用戶喜歡看廣告，就代表代幣的首要價值生成了。

真的要感謝你們，30sec的早期用戶們，你們許多人說，「我喜歡這個app」；「我喜歡這個項目」；「我喜歡這個故事」；「我愛這個品牌」；「我從中學習到許多」；甚至，有人說，「就算沒有代幣，我也願意用30sec」。你們許多人看了1萬秒廣告，許多人看了5萬秒、10萬秒、20萬秒，而且每天還在增加，你知道，這意味著價值，意味著你看廣告得到的代幣有了價值的根基。你看，價值就是在你們的觀看中產生的，你們看得越多，價值的到來就越快。我們有個假設，1億人每天看30秒廣告，持續30天，30sec將改變世界，廣告將改變，經濟將改變，「時間經濟」將為人們帶來穩定持續的收入，將使許多人脫離貧困。而廣告主因此獲得更有效率的品牌建立媒體，好廣告大行其道，人們不僅被代幣激勵，也將被好廣告激勵。

這真是一場實驗，一場前所未有的實驗，我們要做的如此簡單，更多的人，看更多的廣告，就會誕生迄今為止最民主的經濟模式 — — 我們將其稱之為“時間經濟」；就會誕生最有效率建立品牌的媒體， 我們稱之為「故事之地」。

這是一個夢想，一個改變生活的夢想，廣告不再乾擾我們的生活，廣告不再浪費，人人從中獲益 — — 當你看這些好廣告時，你就在挖礦，你挖到的礦，不只是代幣，還有蘊含在好廣告中的精神、文化、生活方式、美學、自我 — — 相信我，這將是我們這個時代最穩定、公平、持久、富含物質和精神、具象和抽象的挖礦。你要問，30sec的代幣經濟學是什麼？我的回答是──讓我們看廣告吧！其它的交給時間。

最後，很開心要在這封信裡告訴你們，我們將在新的一年的第二個季度進行listing，我要再一次感激你們的理解、耐心和不放棄，當我們迎來這個里程碑，無論你選擇買入、賣出我們的代幣，還是選擇長期持有，當你從30sec獲益，你始終都要知道，這是你的工作所得 — — 沒錯，你的工作就是看廣告 — — 你看得越多，就獲得的越多，這就是我們的願景和模型，或者說，我們的發明；這就是為什麼我說的，我們不是Memecoin的底層邏輯，成功的Memecoin需要強大的社區支撐，而30sec的代幣靠的是強大的產品，也就是說，Memecoin需要活躍的發言、出色的梗圖、流行的事件；而30sec需要的僅僅是行動，簡單的行動，打開30sec App，看更多的廣告。有一點可以很明確，你看得越多，你持有的30sec代幣價值就越大。更好的生活，僅僅只需要無數個30秒的疊加，我想，這可能就是加密運動最根本也是最偉大的精神；我還想，這一點，就是listing之前，我們的「時間經濟」實驗的成果。

讓我們繼續觀看吧!

新年快樂!

30sec CEO：LC

2024年末

As stated on our website: “Welcome to earn in 30sec’s Time Economy experiment, and discover your beloved brands.” After years of experimentation, I believe we’ve validated our hypothesis. You could call this process the art of product creation. Yes, it’s like building a car: we started with a concept, then created a prototype, tested it, and now we’re ready for mass production. This is where 30sec stands today: we’ve turned the idea of “paying users to watch ads” into an app, the app you’re using right now. We’ve strived for an interface that aligns with our aesthetic (it’s in our DNA), and a user experience that doesn’t follow trends (as you’ve surely noticed how unique we are). Achieving this has taken immense time and an unshakable resolve. We have a hypothesis, or a judgment — people don’t actually dislike ads (particularly good ads). What people dislike is the way ads are presented — insertion, interruption, interception, repetition. This is the inherent flaw in modern advertising. Because of this, advertising has earned a bad reputation. People are passive when it comes to ads, which greatly reduces their effectiveness. Ads are rarely fully watched, leading to a tremendous waste of resources. But what if people voluntarily watched ads? What if they watched them just once? Would good ads still be welcomed? We’re thrilled to tell you that our experiments show the answer is yes. So, we are ready for “mass production”.

People often say ads are “anti-human.” We say no — ads are humane — what’s anti-human is the way ads are presented. 30sec has changed the way ads appear, and user responses prove our point. We’ve done two things: gathered great ads on 30sec (which you could say 30sec is an ad-free platform), and paid users to watch them. For over a century, nearly every industry tied to advertising has profited — except for the users who watched ads, earned nothing. What we’re doing is to pay for the time users spend watching ads, pushing advertisers from buying media time to buying user time, so that a century-old pain point will be solved. People will start enjoying ads, advertisers will create better ads, and ads will no longer be wasted because they are watched in full. Ultimately, we change advertising. That’s right, “CHANGE ADVERTISING” is our mission.

That’s why, on our new website, we’ll make it clear: we’re not a memecoin, we’re not a crypto project that disappears after six months. You see, we’re on a mission, and now you understand why we haven’t rushed to list. Listing is not the goal — it’s a milestone in our product creation process. After validating that users are willing to, or even enjoy, watching ads, we’re ready for the listing because it shows the primary value of our token has been created.

We owe a big thank you to all our early 30sec users. Many of you have said, “I love this app,” “I love this project,” “I love this story,” “I love this brand,” and “I’ve learned so much.” Some even said, “I’d use 30sec even without tokens.” Many of you have watched 10,000 seconds of ads, some 50,000, 100,000, or even 200,000 seconds, and the numbers keep rising. You know, this means value — it’s the foundation for the value of the tokens you earn. You see, value is being generated in your viewing time — the more you watch, the faster value comes. We have a hypothesis: if 100 million people watch 30-second ads daily for 30 days, 30sec will change the world. Advertising will change, the economy will change, and the “Time Economy” will bring stable and sustainable income to many, lifting people out of poverty. Advertisers will benefit from more efficient media for brand building, great ads will flourish, and people will be incentivized not only by tokens, but also by great advertising.

This is truly an experiment, a groundbreaking experiment. What we are doing is so simple: more people, watching more ads, will give birth to the most democratic economic model ever — what we call the “Time Economy” — and the most efficient media for brand building — what we call the “Land of Stories.”

This is a dream, a dream that will change lives. Advertising will no longer disrupt our lives, ads will no longer be wasted, and everyone will benefit. When you watch these great ads, you’re not just mining tokens, you’re mining the spirit, culture, lifestyle, aesthetics, and self-expression embedded in them. Believe me, this will be the most stable, fair, enduring mining of our time, rich in both material and spiritual wealth, as well as in tangible and abstract value. You may ask, what is the tokenomics of 30sec? My answer is — let us watch ads! Everything else will be answered by time.

Lastly, I’m thrilled to share with you in this letter that we will be listing in the second quarter of the new year. I want to express my sincere gratitude for your understanding, patience, and not giving up. As we reach this milestone, whether you choose to buy, sell, or hold our tokens long-term, always remember that the benefits you gain from 30sec are your work’s reward — Yes, your work is watching ads — the more you watch, the more you gain. This is our vision, our model, or rather, our invention.

This is why I say we are not based on the same logic as memecoins. Successful memecoins rely on strong community support, while 30sec’s token is backed by a powerful product. In other words, memecoins thrive on active discussions, witty memes, and trending events. 30sec thrives simply on simple action: open the 30sec app, and watch more ads. One thing is clear: the more you watch, the greater the value of your 30sec tokens. A better life is built on countless 30-second moments. I believe this is the fundamental and greatest spirit of the crypto movement. I also believe this is the outcome of our “Time Economy” experiment, right before the listing.

Let’s keep watching!
Happy New Year!

30sec CEO: LC
End of 2024

I am the CEO of 30sec, LC. At the outset of this letter, I must express my deepest gratitude to you for being a user and an early contributor to 30sec.

Ever since 30sec went live, we’ve been getting many questions from a variety of users, and as you know, you’re also concerned about when 30sec will be on the exchange, what the price of the tokens will be, who the investors are, what the path map will be, and so on. I want to emphasize that I’m not here to answer these questions; rather, I’m here to tell the story of 30sec. I think it’s my job as founder and CEO to tell you exactly what we’re going to do.

Seven years ago, I had an idea that was — why don’t advertisers give money to the users who have seen the ads? Don’t wonder how I came up with such an idea because I have almost 30 years of experience in the advertising industry and I started Left Limited almost 20 years ago, to know what I have done in the advertising industry, you can find out at left793.com/en if you’re interested. Do you know? In the advertising industry, I’ve always had a perplexity: no matter how brilliant the advertising creativity is, if users don’t see it or don’t finish watching it, it’s a massive waste. And what’s the point of excellent creativity if it goes unnoticed? The truth is that users all over the world are avoiding ads. This makes advertisers invest more money chasing you to watch ads, and you avoid and hate ads even more, which creates a huge economic waste and a disruption of life by ads, and, that’s the biggest and deepest pain point of modern advertising in the last 100 years. It’s a pain point that no one cares about and solves, and Google and Facebook aren’t interested in it; they’re interested in applying algorithms to let you can’t escape the ads and see more of them, and in this way, the notoriety falls on the ads. The truth is that ads themselves aren’t annoying (aren’t they, isn’t it often pleasant and often moving when you see them at 30sec), it’s the form in which they appear that’s annoying — rude, unexpected, repetitive, shouting. In short, the root cause of this 100-year-old pain point in modern advertising lies in the relationship between the ad and the user. In this relationship, the user is always passive and gets nothing out of it while being interrupted. If the user moves from passive to active and actively chooses whether to watch an advertisement or not and what kind of advertisement to watch, then the relationship between the advertisement and the user is fundamentally changed, which means that the advertising industry will also be fundamentally changed because of it.

You know, I decided to implement the idea of “Giving money to users who watch ads.” I realized that this was the solution to a persistent pain point. Therefore, we ventured into Web3 — earning tokens for watching ads. We didn’t join Web3 merely because it’s trendy; rather, we entered Web3 to address a long-standing issue in the advertising industry. It’s not about shedding light on a specific aspect of Web3; in fact, we’re not interested in Ponzi schemes or gimmicks. Diligent users can find our app on the App Store. Two years ago, we launched 30sec. Our motivation wasn’t driven by the Web3 hype but by our continuous pursuit to make earning money through ad-watching a viable reality.

Yes, Web3 can make you money, but it’s also more likely to make many people lose money, or, lose energy and time. Why? Why do most people gain nothing in Web3? The answer is simple — because of speculation, both of the program and the users. Precisely, 30sec stands in opposition to the fact that we are trying to solve a pain point of the century — just like Tesla solved a pain point of the century regarding automobiles — think about it, how is it possible to solve such a pain point through speculation? To put it another way, what we must, and have no choice but to do, is to become an unapologetic — long-termist. The token economy, is just the means, the tool, the process of this long-term goal. You know the key is — the goal, the mission, the vision. And I would say it is these that drive me and the 30sec team, not leek-cutting, punto scams, in short, we are long-termists.

Our strategic plan is that users earn tokens for watching ads, and more users watching ads in 30sec to earn tokens will allow us to develop advertisers to come to 30sec to place ads, and this is the time to list our tokens. At the same time, we will open up sales to advertisers, i.e., a user can use 30sec tokens to buy products from the brand ads he watched, and advertisers will be able to earn tokens to continue placing ads in 30sec, rewarding users for continuing to watch ads. You see, the tokens you earn from watching ads in 30sec can be used to buy your favorite brand products, you can buy Nike, you can buy an Issey Miyake bag for your girlfriend, a Burberry scarf for your mom, a pair of Vans shoes for your boyfriend, and you can use YET to buy coffee at Starbucks — In a nutshell, that’s our token economics, which we call — the Rizz Ecosystem.

Our token economics will be destined to be a stable token economy logic, in short, we want YET to be a currency about life, not just a speculative item. One of the most unique features of YET, unlike fiat currencies, will be that it will also be a mega-brand that symbolizes the lifestyle and aesthetic taste of the users who will use it in this world and that it will be unique and distinctive.

Our vision is — 30sec changes lives. What we mean is that we have found an economic model that enables everyone — no matter where he is, when he is, what education he has, how he was born, and what class he is in — to earn money, it only takes his leisure time and change his life. We call this economic model — the Time Economy model. We have found that there is no form in Watch-to-Earn that has more permanence than the 30sec model unless all businesses stop advertising. We also found that, unlike other economic models, it’s a job with almost no physical costs, for example, you don’t need to take out your house or car in order to make money like in the Sharing Economy, you just need to spend your free time watching ads. We think this is the most democratic economic model on the planet, and that it exists for everyone; we can also think of it this way — if 30sec succeeds — it will be a permanent, elegant income for everyone. Naturally, at this point, we will have accomplished our mission together, we will have “changed advertising”, advertising will no longer be about brainwashing and repetition, emotion will be the the core connection between brands and consumers. In 30sec, ads only need to be watched once, no need to repeat, because you are active, and ads can therefore tell stories, and brand philosophy, spirituality, and aesthetics come back to the center of marketing, and you know, it’s going to be a modern culture, a brand-based culture, and it’s going to make people like ads, and advertisers are going to make more good ads because of it, and it’s going to create an environment and an atmosphere of good ads, with no more interruptions, no more waste. interference, no more waste. When you open 30sec, you don’t just earn tokens, you will find the right brand for you, you can buy it, it’s an expression of your taste and attitude, a symbol of your lifestyle, and the world is a better place because of it.

In conclusion, let me say that this is a journey, a difficult one, especially in the early days, and how much we need your peers, as we wrote at the beginning of our official website “Welcome to earn in 30sec’s Time Economy experiment and discover your beloved brands!”, yes, this is an experiment because it’s unprecedented and no one told us that it would work, therefore, 30sec is not a project for me and my team, it is a goal, a mission, a vision, therefore, we are destined to be long-termists.

I would say that Web3 is great, the real Web3 creators are great, and the early users of Web3 are the greatest. The history of innovation tells us that most of the early pioneers will face failure, so I would say that 30sec is a conviction for us, and it is for that reason that I have been investing in 30sec on my own and have no regrets and don’t care about failing; and it is for that reason that I’m writing this letter to you, knowing full well that it is only you, and many more invited by you, who will propel us to success.

Best regards and Happy New Year!

30sec CEO: LC
End of 2023