With online ordering platform, now you can now order from your device without ever lining up in front of the boba shops again. In this review, learn what each service has to offer!

Delivery Platform: Doordash/ UberEats/ Grubhub, etc.

With these delivery platforms, their specialties are delivery. You will expect to pay at least 15–30% markup fee, and a bunch of fees on top of the drinks.

• $5.00 — a cup of boba
• $1.50–30% commission
• $1.00 — regulatory response fee/ city fee
• $1.00 — fees & estimated tax
• -$1.70 — 20% off for in-store pickup
• $6.80 — total cost (not including tip)

Other Pickup Service

Other pickup service usually insert their website in Google Business page in order to replace the actual boba shops website in order to route more orders. They usually charge from $0.99 to $4.99 per orders.

• $5.00 — a cup of boba
• $0.99 — service fee
• $1.00 — fees & estimated tax
• $6.99 — total cost (not including tip)

Store POS ordering site: Square/ Clover, etc.

A lot of restaurant/ boba shops now have their store POS ordering site in order to accept orders. It’s convenience to the merchant side, however, customers need to input their credit cards every time to place orders. They don’t offer their own loyalty program or loyalty rewards are not in-one-place.

• $5.00 — a cup of boba
• $1.00 — fees & estimated tax
• $6.00 — total cost (not including tip)

TPass

You can either download the app, or scan-to-order in the storefront to place orders (no registration required). They’re both user-friendly and convenience to the merchant side and the users side. No markup fee involved, and built-in loyalty program offers a great value to the users.

• $5.00 — a cup of boba
• $1.00 — fees & estimated tax
• $6.00 — total cost (not including tip)

TPass: Order Your Bubble Tea

Brown Sugar Milk Drink is made with black tea, fresh milk, brown sugar tapioca. Its rich and creamy flavor combined is sure to send you straight to your happy place. We’ve gathered the top 10 Best Brown Sugar Milk Tea you must try in the Bay Area!

Tiger Sugar Boba Fresh Milk at 99% Tea House​

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Brown Sugar Milk at Who’s Tea (Newark)

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Fresh Milk w/ Brown Sugar Boba at ATM Tea Bar

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Brown Sugar Ice Milk w/ Grass Jelly at T4 Fremont​

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Dirty Milk Boba at Simplexitea​

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Brown Sugar Boba Milk at K Tea Cafe​

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Brown sugar pearl milk tea at Ding Tea (Alameda)​

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Brown Sugar Fresh Milk at Hi Tea​

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Handcrafted Brown Sugar Boba Milk at Tea So​

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Brown Sugar Milk Tea at Foam Tea House​

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TPass: Order Your Bubble Tea

🧋 Share the tea

Friends don’t let friends wait in line when you know you can help them “skip the line”. So click that refer button on the TPass app and share with your network.

For every friend who click your referral link to sign up, they’ll immediately receive $3, and you’ll get a surprise reward (i.e. TPass rewards, giftcards, etc.) after your friends placed their first order!

💭 Rate your drink

We welcome your valuable input! Now you can review your drink & experience on the TPass app! Your input will be share with the TPass team & our store partners!

1. Go to “Order” > Click “Previous”
2. Tap “Review it” to let us know how’s your pickup experience & your food!

🎫 Subscribe for TPass Membership to get 2 drinks free monthly!

You can sign up for TPass membership of $5.99/ month. You’ll get 2 drinks for free at the participating store (they have an orange pass logo next to their store). You can end your subscription anytime in your TPass account

SimplexiTea

12 10th St, San Francisco, CA 94103

Bubble Queen

219 King St, San Francisco, CA 94107

Societea Teahouse & Eatery

446 San Mateo Avenue, San Bruno, CA, 94066

TBTEA

39115 Cedar Blvd, Newark, CA 94560

TECO Tea & Coffee Bar

39030 Paseo Padre Pkwy, Fremont, CA 94538

Fuji x Freshie Tea

1590 Washington Blvd, Fremont, CA 94539

Te’Amo (Palo Alto)

4131 El Camino Real, Ste 101, Palo Alto, CA 94306

K Tea Cafe

39 S Murphy Ave, Sunnyvale, California 94086

Tong Sui (Sunnyvale)

927 E Arques Ave #151, Sunnyvale, CA 94085

Rare Tea (Cupertino)

20956 Homestead Rd, Ste D, Cupertino, CA 95014

Jiaren Cafe

1171 Homestead Rd, Ste 140B, Santa Clara, CA 95050

TPass is first mobile pick-up service app dedicated for boba shops. We’re on a mission to help our local and independent boba shops thrive. Order ahead, earn rewards, satisfy your cravings, and discover new shops and drinks near you!

TPass: Order Your Bubble Tea

What is TPass?

TPass is currently one of the most popular boba drinks order app in the Bay Area. This is also the first and only service app in the market that focuses on serving local and chained boba shops.

Here are some main features:

• Order ahead on the app and pick up in-store.
• Scan-to-order QR code (Launch to App Clip/ Instant App. No registration required, no manually enter payments) at the store to order and skip the lines.
• Get loyalty rewards automatically at all boba shops (digital stamp cards, so you never worry to lose them) and TPass built-in rewards system.
• Explore and discover new drinks and boba shops nearby.
• Send e-giftcards to your friends and families instantly. It gives more options and flexibility to them.
• TPass membership: $5.99/2 drinks for free monthly. The best boba tea deal in the market. Period.
• TPass referral program: It allows both the existing users and new referred users get rewards. Currently, the new referred users sign up for TPass will automatically get $3 credit and the existing users will win a prize after their referred users place their first order (i.e. TPass giftcards/ Store giftcards/ TPass rewards, etc.)

Why it’s a great product

A lot of boba shops are already having their own app/ pick up service app/ own website to place order and why TPass?

Focused UI

You got to admit that some ordering website is not user-friendly at all… Not only that you have to find your way to navigate every individual online ordering website, create an account for them, manually input your credit card info every time, zoom in and out to make sure you fill in everything. Phew! 20 minutes has passed, you just successfully placed your orders.

Through our TPass app, we’re simplifying your ordering process. You can place an order in little as 3 steps from pick your items to place your order.

Save Time and Money

Nobody likes waiting in lines, do you? Now you don’t need to. You can save time and money while racking up rewards and special offers. All the boba shops just all in one app.

Order ahead is bringing extra 40% sales to boba shops — It allows boba shops to have more space capacity for existing users who like to order traditionally, it doesn’t scare away with any users who avoid to wait in line.

No Mark Up Fee

Most delivery apps charge a rate of 15% to 30% to the businesses. They more focus on delivery, less focus on pick up. Therefore, businesses need to increase their price on the service platforms.

However, there’s no mark up fee/ service fee in the TPass app. Because we encourage users to pick up in-store. We want to bring more foot traffic to the businesses. The drinks shouldn’t taste water down. You don’t need to order more to meet the minimum delivery threshold. You pay in the TPass app is exactly the same as what you pay in store.

Compare to their competitors, what’s TPass’s selling point?

Like any product, there’s always competitor. There are a variety of options, with many apps offering pickup service. What makes TPass different from other apps? I will group our competitors into 3categories.

Delivery Service Apps

Apps like Doordash, Grubhub, UberEats, Postemates, Hungry Panda, Fantuan, etc. They’re more focusing on delivery rather than pick up. No built-in rewards' system. High commission and extra service fees.

Pick-Up Service Apps

Apps like Snackpass and Ritual — Snackpass focuses on college students and university campuses. Ritual focuses on users who work in the financial district in the major cities. While both have built-in rewards system like TPass, TPass partners with boba shops in everywhere with larger user market. You’ll use TPass as long as you drink boba!

Loyalty Programs

Apps like Fivestars and Loyalti — Fivestars have extensive services, but it comes with higher subscription price, up to $300/ month. Loyalti is a much affordable option, but what they can offer is also limited. TPass basic loyalty program is free to all boba shops, and it gets most of the job done. TPass premium loyalty program is $50/ month, and it provides all the services that local boba shops’ owners need.

TPass: Order Your Bubble Tea

一、最锦上添花的礼物

在母亲节这个美丽的日子里，怎么能少了一束美丽的鲜花呢？在清晨的阳光里为妈妈送上一束娇艳欲滴的鲜花，让妈妈在芬芳的好心情里开始这特别的一天。

现如今湾区有各种渠道可以订购鲜花，你可以选择提前在网上选购，比如 1800-Flowers, FTD, ProFlowers等网站都提供网上订购线下送花服务。如果你想要亲自给妈妈挑选一束最新鲜的花束，可以到Safeway、Wholefoods或者Trader Joe’s 等超市的花卉区逛逛，或者亲自去旧金山花卉市场，根据妈妈喜欢的色系，为妈妈选一束她最喜欢的鲜花吧！

二、最实用的礼物

如果你想要给妈妈选一个更加实用的礼物，不妨去家电类部门逛逛吧！送给妈妈一个每天都能用到的东西，让妈妈每天都被你的爱包围。如果妈妈平时没怎么接触过最新的科技的家电产品的话，不妨从小家电开始入手吧，这是一个绝佳的机会让她尝试新的产品哦。

从前段时间风靡一时的各式电动牙刷，到最近越来越受欢迎的水牙线，都是不错的选择哦！你可以根据妈妈的需求去网上选购一款最适合她的品牌和型号，我相信当妈妈收到你的礼物时一定会很开心的。当然，如果你的妈妈紧跟潮流，已经拥有这样的小家电了，你可以考虑为她选购更加智能的高科技产品，比如智能扫地机器人、高级智能管家等高科技产品。

三、最贴心的礼物

上面那些礼物不够特别？那不妨为她安排一个轻松愉快地Spa Day吧! 你可以在网上提前查询附近有Spa Day Package 的地方，为她提前预约好时间以及套餐，为她安排放松疗愈的一天吧！当然你一可以加入她，充分享受你们的Mother-daughter/son time吧！

依然担心疫情不想出门？觉得家里更加放松惬意？那不如和妈妈在家享受一个stay-at-home spa day吧！你可以选购一套她最喜欢的护肤套组，点上她最喜欢的蜡烛，放舒缓疗愈的音乐，亲自为她做一套facial, 妈妈一定会很享受这难忘的时光的。和妈妈一边聊天一边护理皮肤，放松身心，别有一番乐趣呢！这样的温馨时光是多年以后依然会和妈妈谈起的。

四、最甜蜜的礼物

想送给妈妈一个甜蜜的礼物吗？TPass 最近推出了一系列母亲节礼物卡，每个设计都温馨可爱，挑选一张TPass的礼物卡送给妈妈，让妈妈每天都沉浸在甜蜜的宠爱里。

你只需在手机上下载TPass App，点进“Gift”按钮就能为妈妈选购礼物卡啦，购买之后妈妈就会收到邮件，她也只需下载TPass并将这张卡的信息输入在“Card”部分里，就可以在TPass上覆盖的湾区80+奶茶店任意选择，提前点单，妈妈以后每次喝奶茶再也不用排队等候啦。每一杯奶茶还可以积分，最后的积分还可以在平台的任何奶茶店换购奶茶，妈妈一定会喜欢这个既经济实惠，又甜蜜贴心的礼物呢。

五、最暖心的礼物

其实母亲节虽然是对母亲表示感谢的节日，但是如果我们能常常陪伴母亲，听她聊聊家常，跟她分享近况，再一起吃顿家常便饭，对于她来说才是最暖心的礼物。

不如在母亲节这一天，腾出一整天的时间陪伴她，再亲手为她准备一桌母亲节大餐吧！开一瓶她最爱的葡萄酒和她促膝长谈，分享彼此的生活，听听她最近的感悟，再聊聊你最近生活的变化。这样难得的时光是比再贵重的礼物都要珍贵的了。

以上的五个暖心礼物你喜欢吗？你会选择哪个呢？

TPass, the first mobile pick-up service app dedicated for boba shops. We’re on a mission to help our local and independent boba shops thrive. Order ahead, earn rewards, satisfy your cravings, and discover new shops and drinks near you.

We’ve all had an experience like this. Say a user is trying to buy a drink at a boba shop. Typically, they either wait in-line, place orders, and pay with cash, credit cards or mobile payment. Or they either require to download an app or scan QR codes that direct them to a web browser, place orders by navigate through different interface ordering systems, and manually input their credit card information every time.

But with these fancy blue-circular App Clip Codes, it provides a generic interface for a quick and seamless transition to allow the user can quickly load a tiny part of the TPass app within seconds to pay for the drinks by even skipping the manual credit card entry. We in hopes that App Clips will drive people out of webpages and into the app.

We’re living in a world that requiring us to use apps to interact, and sometimes we have too many apps. App Clips is exactly trying to solve this. You scan and launch a small part of a full app that will be available instantly on-demand when you need it.

With App Clips, users are more likely to place order digitally with a seamless, in-app experience. This allows users to directly interact with the app’s functionality, and to discover the value of the app (like a movie trailer!!) and eventually download the full version.

On the other hand, the App Clips is so small (less than 10MB) and will be automatically removed after a period of inactivity. Users won’t be overhaul apps, and to make more storage space in more important things.

We see App Clips as an innovative, unique product with lots of potential to change the mobile landscape and enhance the user’s experience. We see modern consumer is changing purchase behavior, and they value efficiency, and convenience more than ever. Likewise, we’re eager to see the value App Clips bring to the mobile ordering ecosystem as a whole, and we can’t wait to help you along your boba ordering journey.

TPass: Order Your Bubble Tea

TPass, the most popular and the first mobile pick-up service app dedicated for boba shops. We’re on a mission to help our local and independent boba shops thrive. Order ahead, earn rewards, satisfy your cravings, and discover new shops and drinks near you.

TPass launches a TPass membership and offers their users the option to redeem 2 drinks for $5.99 per month. What a great deal for all the boba drinkers out there!

But, is this a rip off to the business? Let’s find out!

Let’s get started with the detail of this TPass membership program — this is a monthly subscription service to allow TPass users to subscribe and have two quotas to redeem qualified drinks with redeem-cap at participating stores. There are a couple of key constraints about this subscription program:

1. Two codes each month: TPass users have only 2 redeemable quotas each month across the entire network of stores on TPass.
2. Qualified drinks: TPass users can only redeem qualified drinks that selected by the stores. The stores can select their specific categories to participate in TPass membership.
3. Redeem-cap: Stores can set their cap limit for the redemption, TPass user needs to pay the extra beyond the cap.

The subscription fee is $5.99 monthly — $5 will break even to two redeemable codes, shops will receive $2.50 for every redeemable drink order. $0.99 is to cover the transaction cost for the subscription service.

From a business owner’s perspective, you may ask many questions:

Why would I offer a discount to my existing customers to help TPass acquire their users when my customers are already willing to pay full price?

We argue that is a false conclusion. Let’s dive into it. We first need to define our TPass users and see how they behave with TPass membership:

Group 1: New user — New user has a higher possibility to visit the store and try out drinks at full price. But with TPass membership in hand, they will have a much stronger incentive to visit. After they’ve used their redeemable quotas, they will either become a returning user or churned user.

Group 2: Returning user — Returning user is the core of any local businesses. You have to acquire them and retain them to have robust businesses. To retain them, you want to give them rewards to be loyal to your business — which means you might give them free drinks and discounts from time to time.

Group 3: Churned user — This group of users are the users who are not in a favor of your items, or not willing to pay full price for your drinks, nor they are just the visitor of the area.

Our statistic shows that TPass help to engage customers to spend more money and order more frequently with TPass built-in reward program and TPass membership. New users are using TPass membership to explore and discover boba shops and drinks who potentially become your customers; Returning users are using TPass membership to get a better deal and more likely to stay loyal to you; and churned users helps the store to understand their potential problems with a statistic to backed up the findings.

Either way, this already brings foot traffic, guarantee success marketing strategy to your business, collect data to better understanding your customers’ base and rewards your loyal customers.

But $2.50 per drink doesn’t even meet my gross margin.

We understand a drink is more than just a drink. This includes rent, labor costs, day-to-day business expenses, food waste expenses, and the list goes on.

According to Shaich, about half of all order errors happen when orders are entered into the system, a task performed by a human. If 50 percent of the problem is human error at the point-of-order entry, then one way to reduce the rate of order errors is to find a way to automate the process and remove the human from the workflow.

Our study shows that boba shops who fully integrated with TPass ordering system and work flow have reduced order error significantly. With the TPass merchant app, customer names and orders will be printed on a label to help reduce human error by baristas who take or make the orders. Mobile ordering helps reduce crowding at the location, and allows more capacity for walk-in customers. It also cuts back on human interaction and frees up employees’ time for other important tasks.

In additionally, TPass membership allows the stores to set their drinks redeem cap limits and drink selections. This ensures all participated drinks are meeting the margin threshold without losing money.

What if the customers exploit the discount? Using all their TPass membership quotas at my store?

TPass users need to have a phone number sign-up with TPass membership, it prevents users to sign up for subscriptions more than one time. They can only redeem 2 drinks every month, and they have the option to choose their drinks at the entire TPass participated stores network. If you see a TPass user redeem more than 2 drinks at your store, it only explains to you that this user has saved up more than two to three months of quotas for your drinks.

However, TPass is bringing new stores up on the platform weekly and users are never running out of options to use their TPass membership. They either carefully select how to use their quotas or they are your die-hard customers at your stores.

In short, TPass membership is an effective marketing and engagement channel for acquiring attention in minimum time and cost. With a stable and growing customer base on TPass, this helps boba shops to drive more traffic and orders from the users’ groups above. TPass membership helps you better understand your customers’ base and maintain a good relationship with your existing customers.

Join TPass membership today and leverage the TPass network as an opportunity to reach out to more customers and create unpredictable opportunities.

TPass Merchant Dashboard

Reference:

Panera, Starbucks, Chipotle: Invest in the Customer First

如果你想知道奶茶行业的未来趋势，看一下星巴克（Starbucks）在干嘛就知道了。

Starbucks to close 400 stores, speed expansion of Pickup locations, curbside and more

关键的信号是 “mobile ordering with pickup will become a large part of the new normal.” 这个其实不仅仅只是因为Covid-19的原因，早在2017年星巴克每三笔订单，就有一笔是手机App付款。用户的消费习惯已经发生巨大改变，未来用户希望更快捷，更方便，更个性化的服务是大势。

作为一家奶茶店， 应该如何应对呢？

首先，最重要的一点就是明白任何的店家，今天都是一间初创公司。你首先要有开放思维，愿意尝试新的变化，拥抱新科技，利用新平台。现在来仔细谈谈这些大趋势：

手机下单已将逐渐成为常态

现在奶茶店的收入大致可以分为两类， 第一类是在店里的现场付费， 这个主要是围绕着POS和相关的设备（Mobile POS Tablet, Order Kiosk etc), 这类付费要求用户必须到店里才能完成交易。另一类就是电子支付或远程付费， 这类包括Web和App。 这类付费没有地理时间限制，随着Apple Pay, Google Pay, WeChat Pay, AliPay 的普及，用户会不断地增加。加上 Uber Eat 和 DoorDash等App的推波助澜，估计很快会超过第一类。

到店自取还是消费主要形式

对奶茶店来讲，到店自取是最重要也是最理想的用户消费习惯。首先，饮料的单价低，用户购买频率高，不适合外带。 其实，每次自取都是一次商家提升认知度和用户粘性的机会。品牌 (Branding) 和口碑 (reputation) 是店家不能外包的东西。然而外送其实会 dilute（冲淡）店家在用户脑海中的印象，慢慢冲淡客人对店家的印象。

用户为本是大势

留住回头客是任何公司的关键。很多店家把注意力多放在营收和订单上，这个是对的，但长期来讲，应该把重心放在用户身上，围绕着用户来看问题。 很重要的一步就是记录， 跟踪和量化，你要知道你的用户是谁，他们的消费习惯是怎样的，你的产品如何，哪些产品在增加，哪些该淘汰等。不仅只是你的店的信息，还要看市场的变化和Benchmark 等。 这样才能知己知彼，百战不殆。每个店家都有自己的忠实粉丝，认为他们无论如何都会来店里买，所以不想给他们提供更好的体验，这是个误区。

一，如果你想把店做大做强，你需要的不是100或500多个粉丝，你要的是5000 或10000个用户。这个不是一个微信群或你的电话本就能很好跟踪的系统了。当其他店在给用户提供手机下单等更好的体验的时候，而你没有，那你要小心了。

二， 市场在变化，看看现在流行的奶茶，店面风格和几年前已截然不同，你必须在这之前看到问题，解决问题来留住他们。你需要一个自动的系统来帮你跟踪，分析和吸引用户。

当店家明白这些大势，那问题来了， 该怎么办呢？在我们看来，有两条路：

自主开发

简单来讲就是自己开发自己的Mobile Order App和后台的用户管理系统等。这个方案的好处是没有提成，是自己的品牌，店家会努力的推广，费用也不高。对很大的连锁店（像星巴克，麦当劳等），这样做是最有效的方案。但是对个体店，小的连锁，并不适合。

第一是技术层面，奶茶店没有这个技术实力来开发很好的Mobile Order app, 开发一个好的App需要好的工程师，还需要好的产品师，设计师等。就算开始有了第一个版本，但后续的升级和支持，需要很多的持续的资金，资源和关注（在硅谷一个工程师的工资是200–300K一年，如果外包，升级支持会是大问题）。

第二，最重要的还是市场和用户不会接纳。没有区域覆盖和品牌认知度，用户是不会下载某个奶茶店的App的。用户的消费习惯现在更追求少而精简。我们看到很多小型奶茶连锁在尝试这个方案，我个人感觉其他的方案会提供更高的ROI 投资回报率。

合作联合

如果不是像星巴克这样规模的连锁，找个合作伙伴是最好的方案。相当于雇佣一个长期的技术和市场部门。店家搞好产品，品牌和服务，合作伙伴搞定技术和推广。可能是个双赢的方案。那现在有这么多Mobile Order App 和平台。 该何去何从？我们来从几个大家关心的点来分析一下：

提成 (Commission) 或费用(fee):

从店家角度，显然是越低越好。但是那个App 本身也是个公司，他也需要盈利来维持它服务并把它做好。所以要有个平衡。有些App 会提供短期的特惠和促销等，店家可以利用。但长期来讲，选择好的适合长期合作的伙伴更重要。 所以要看App的长期的提成和费用。

用户量/订单数 (Traffic)

这个对店家而言，就像韩信点兵，多多益善。但是因为App花了大量的资金来获取平台上的用户，他们多会要求很高的提成。像现在Uber， DoorDash，他们的流量最大，但他们的提成也最高。而且，也得从长远看，现在量小的App，可能后来量大了。

用户管理系统 (Customer CRM/Marketing Platform)

平台最好能提供用户管理分析系统给店家， 店家可以了解自己的公司，还能和用户互动。 这个平台最好能把所有的用户放在一起，你才能得出正确的结论。 如果平台不提供，或太多平台，无法整合，就不能发挥效果。

用户体验 (User Experience)

平台是不是提供好的用户体验，是不是适合你的用户群很重要。个人觉得，最棒的外卖体验不见得是最适合自取的，就像最好的面店可能是不卖饭的。专注很重要。

店家支持和关注度

平台对店家的推广和支持很大程度和一个区域内店家每用户密度成反比。

现在有哪些选择呢？

BIG 4: UberEat/DoorDash/Grubhub/Postmates

优势： 名气响，用户多，体验好

劣势： 提成高（15–35%），店家没有话语权，很多不良行为

针对华人市场： 熊猫外卖/饭团/Ricepo/Chowbus/Yamimeal 等等

优势： 提成比BIG4低（15–25%），针对华人的某些消费习惯

劣势： 现在用户少，用户体验较差，平台恶意竞争

我看到很多奶茶店在和几家或着全部的App合作，最大化可能的订单量，合情合理。但我认为这不是长久之计。原因是 一：操作复杂度， 太多的平台， 太多的不同的工作流， 这是对店里员工的挑战。二： 用户信息和体验的进一步分化，每个系统都是信息孤岛。店家失去对用户和市场的正确的了解。三： 忽视了对奶茶店来讲最重要的一个消费习惯（到店自取）的优化，这些App都是围绕着外卖来优化的。

奶茶店家需要的是一个像星巴克一样的App

Starbucks Mobile Apps 来整合用户的线上下单体验，店家提供线下的自取体验。线上线下，相互相成，缺一不可。如果这个App的提成合理，体验好，有长期潜力，加上店家的支持，是个长期双赢的方案。

为了让您的业务更上层楼，以下是一些关键的问题每个店家需要回答：

您的客户群体怎样？

细分就是： 你知道你有多少用户吗？你有他们的信息吗？你了解他们的购买习惯吗？你的主要的用户是哪类人群？中国人，亚洲人？年轻人？男的？女的？学生还是上班族？他们住在附近吗？你对每类用户的需求了解么？

您的产品怎样？

细分就是：哪些产品卖的好？哪些得淘汰？你的产品和其他店的产品比，需求在增加还是减少？你的产品价格合理吗？是不是应该提高或降低？

您的运行如何？

细分就是：您的运营还能优化吗？哪里可以降低成本，节约时间？最大的支出是啥？最大的时间成本是哪块业务？用户对你的的服务满意吗？主要的投诉是啥？ 如何更好的做市场？如何能提供更好的售后服务？ 如何提升自己的品牌？如何做A/B测试来最优化流程等

如果你每天都很忙，但是你也不知道如何才能让你业务增长，您需要的可能不是更努力的工作，而是投资使用更好的工具和平台，帮您量化， 做数据分析， 了解您的强项和弱势，用科技来帮助您。

TPass 就是奶茶店的Starbucks解决方案

• TPass 提供手机下单 (mobile ordering)， 电子钱包 (digital wallet)， 会员计划 (loyalty program)， 店礼物卡 (store gift card)，客户 关系管理(customer CRM) 和市场营销策略 (marketing suite)
• TPass 只做奶茶（饮料），只做自取。 我们需要店家的合作来提供最好的服务。店家是核心，我们是辅助。
• TPass 收10% 提成， 其中5%左右是payment process cost（用户和商家的）另外5% 是我们的利润。

如果你把TPass当作又一家下单软件， 对你们的帮助可能有限。我们希望的是把TPass当作所有手机下单的整合系统 — — 整合用户，整合需求，整合体验。 对任何愿意来自取用户的推荐用TPass，因为我们的提成低，你们可以最大化收入，同时提供最好的下单体验。

对于商家来讲，TPass 提高店里运营效率，在固定的时间能接纳更多客人，缩短了排队和员工帮客人点单时间，增加员工的满意度。TPass 现有的会员制度更加增加了用户粘度，客人更愿意回头消费。

对于客人来讲，TPass 简单易懂的App，大大简化和加速消费流程，提升客人经验效益和缩短等待时间。个性化的设置，让客人更容易查找偏好饮料。

对于TPass来讲，TPass持续追踪和分析会员的消费模式和偏好，再向客人提供个人化的促销讯息、活动和奖励。

对TPass如果有兴趣，可以访问TPass 网站，下载我们的TPass App 体验一下。邮箱联系方式： info@tpass.co 。 或微信： iamelephantbug 可以细聊。

• TPass: Order Your Bubble Tea
• TPass Merchant Dashboard

参考资料

• Yelp is Screwing Over Restaurants By Quietly Replacing Their Phone Numbers
• Grubhub is using thousands of fake websites to upcharge commission fees from real businesses
• How Google, DoorDash, & Grubhub Conspire To Screw Local Restaurants

Costumer interests in online order and curbside pickup had exploded during Covid-19 pandemic. While large chains like Peets Coffee, Dunkin’, McDonald’s have already established their own apps and curbside pick up programs long before, local businesses can offer similar services when they have access to the right tools.

Differences between other pick-up platforms, TPass provides the Starbuck App experiences to boba tea drinker. The TPass app provides a user-friendly mobile experience that is inviting and innovative. This including virtual menu (scan-to-order), digital wallet, in-app/store rewards program.

Mobile Ordering

Order Ahead

Order ahead and pick-up in-store with no more queue waiting, no more time-wasting. The drinks will be ready by the time you arrive.

Scan-to-order solutions

Scan TPass QR code (Support App Clips & Google Instant App) in the storefront to skip the line and pay with mobile pay! Without downloading app or and open URL in a browser. TPass QR code allows customers to scan, select, order and pay seamlessly.

Earn Rewards

Digital Stamp Card

Earn points at every boba shops in one-stop solutions. Keep track rewards in real time.

Redeemable Points

Earn redeemable points to redeem at boba stores or on TPass app. It offers wide range of options and easy redeemable threshold.

TPass Membership

2 drinks for $5.99 monthly

TPass membership is an ultimate best deal for all boba drinkers. You can redeem your qualified drinks to any participated stores. Even you don’t use it this month, the free drink will be carried over to next month, never wasted!

E-Giftcard

Instant Access in One Click

Purchase gift cards anytime anywhere in the app and send it to friends & families instantly.

Discount Store Gift Card

Shop for exclusive discount store gift card only available on TPass!

Purchase Gift Cards for your business

TPass will help you get started with a design that truly represents your business, and you can also add any personal touch and adjustment with no fees.

Email info@tpass.co to get started!

Some fun facts about TPass

1. TPass is the FIRST app in the market that dedicated to boba shop! ❤️
2. We specialize in helping boba shop to get more in-store foot traffic 👣 and provide automotive marketing solutions 📊
3. More than 90+ boba shops in the Bay Area has joined the TPass community, and we’re still expanding rapidly! ✨
4. TPass is a small but mighty team of Asian Americans who strives to provide a unique service to boba shop that differentiates any ordering app in the market.

If you have ever ordered bubble tea, you are familiar with the complicated ordering process. Most bubble tea stores have lots of drinks with various configurations: Green Tea? Black Tea? or Oolong Tea? Which Tea Flavor you want? Mango or Strawberry? 100% Sugar? 30% Ice or make it hot? Don’t forget the best part of bubble tea: Toppings! They have boba, grass jelly, egg pudding, taro, cheese creama…you name it! If you are shocked the first time when you try to order a bubble tea, now imagining doing that with 10 peoples are waiting in line behind you!

Long lines are some secret of the stores to keep their stores looking HOT! Long line to order, and long line to get your drinks. . But as a consumer, don’t you sometimes wish you can get your drinks faster so you can enjoy it with your friends! So am I. Time is more valuable, especially when you have kids. Hope stores can take note as well :-)

Well, if you like bubble tea, TPass is the godsend. TPass is the Starbucks app for bubble tea. You can order from any local bubble tea directly from the app and pick it up when it is ready. With TPass, you can order ahead based on my schedule and whereabouts. You can get in and out of the store with your drinks within 30 seconds. And you earn points and rewards which can be redeemed for free drinks later.

But what if you are at the store now? Well, check out the TPass’ QRcode which you can find at their partner stores. Instead of launching a slow website that requires you to signup and add your payment information to make an order, TPass’ QRcode brings up an instant app or app clips. You can order directly with a native app experience without downloading the app. You can pay directly with your apple pay or google pay. It is 10x faster than any scan to order on the market.

Don’t believe it? Try to scan the above code with your iPhone camera or android phone (Lens).

Today, you can order with TPass from 70+ bubble tea stores in the bay area. And we are adding more stores every week. You will find many familiar stores like T4, Happy Lemon, Milk Tea Lab, Sweet Moment, Ding Tea, TeaZen Tea, SweetHoney, TeaEra, RareTea, Hechha, Ha Tea, Hi Tea, TeaPlusTea, QTea Monster, etc. You will have exclusive access to the newest stores like Sana, Bubble Queen, Tong Sui, ChaCha, One More Boba, TopUpTea, etc. Who doesn’t love bubble tea? Don’t see your local stores on TPass, let us know.