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"Performance, Fitness & Life Coaching with Michael Ates
— I help you move better, live stronger, and reach your highest potential." 
One on One, Small group and Mastermind Coaching Need a quick jumpstart today? Try the complimentary 10x10 Challenge and get back into the game of being your best self. 10 X 10 Challenge |
The Call to Action
Where are you in your life? Chances are that you feel there is a higher level of success, impact and joy for you if you could just make some changes.
Do you struggle with any of these challenges in your life?
1. Setting and achieving goals
2. Navigating life transitions
3. Improving specific job and personal skills
4. Getting to the next level, personally and professionally
5. Going from success to significance
6. Showing up each and every day for yourself, family, friends and colleagues
What are the costs of not reaching your potential for you, your family, friends and colleagues? Can you afford to keep the status quo or do you yearn to UNLEASH YOUR POTENTIAL?
There is a solution: Let me be your Performance and Success Coach.
I can teach you how to get moving again and looking forward to the next stage in your life!
Coaching Programs
My clients can engage me in the following coaching programs to reach their best and highest level of performance and impact:
Empowerment Coaching
You know you have a difference to make. But, you’re so overwhelmed by day-to-day life that you don’t have a moment to figure it out.
By using encouragement, positivity and accountability as tools you will gain a boost to your self-esteem and motivation.
How do you know if you need an empowerment coach? You:
- Struggle to maintain motivation
- Feel overwhelmed by your goals
- Need accountability to stay on track
Mindset Coaching
You’ve started, but you just can’t seem to build momentum in a sustainable way. You’re worried that you just can’t keep going this way.
The goal is to unlock your full potential by improving your mindset and behaviors.
How do you know if you need a mindset coach? You:
- Feel stuck due to limiting beliefs or negative thoughts
- Struggle with confidence or self-esteem issues
- Want to improve your thoughts and beliefs to achieve specific goals
Personal Development Coaching
You are searching for the next level of success. You need more confidence and help overcoming challenges like fear and procrastination.
How do you know if you need a personal development coach? You:
- Want to build a stronger image
- Desire to discover what you really want out of life
- Aim to overcome fears that hinder your personal growth
Corrective Exercise & Movement Coaching
Your body is the foundation of everything you want to accomplish. If you're moving poorly — compensating, guarding, or avoiding pain — every other area of your life is affected.
Using the NASM Optimum Performance Training (OPT) model, I assess your movement patterns and build a progressive corrective exercise program to eliminate imbalances, reduce pain, and restore optimal movement.
How do you know if you need corrective exercise coaching? You:
- Experience chronic or recurring pain in your knees, hips, back, or shoulders
- Feel stiff, restricted, or uncomfortable during everyday movement
- Have been told you "move wrong" or compensate during exercise
- Want to exercise harder but keep getting injured
- Are coming back from an injury and want to move well again
Each coaching program can be enrolled for terms of 3, 6 or 12 months. Every program offers a 30 Day money back guarantee. Prices start at only $1500.00 per each 3 month term.
"A journey of a thousand miles begins with a single step" Start the first step today.
Client Testimonials
Working with MIchael allowed me to get clarity in my life. Through our 1 on 1 sessions we were able to establish a clear road map to highlight what was important to me both personally and professionally. Michael helped me open up new doors to my potential in a clear and direct manner by recognizing the subtle tendencies to which I give importance. I now have a plan to accomplish my goals; where before I didn't even know what my goals were. Timo Latour
Taking the step to work with Michael has been a great decision and good investment. The time we have spent working together, has given me the motivation and skills to move forward at a time in my life when I felt stuck and lacked a direction. The process has opened up opportunities I had not previously considered. The work I have done with Michael has helped me uncover ideas and the steps necessary to prosper and reach my goals. Carol Spice
My Pledge to You
As a Todd Durkin certified Life Coach who focuses on Performance and Success. I will help you navigate the journey to your highest potential by addressing each of the 10 areas of the human experience. These are:
- Spiritual/Inner Self
- Physical Health
- Mindset
- Family (Primary Relationships)
- Professional
- Financial
- Circle of Genius/Social
- Adventure
- Love
- IMPACT/Legacy
If you are ready to begin the journey to your best and highest self call me now at (850) 436-3019, email me at [email protected] or simply fill in the contact form below to set up a free 30 minute consultation to get started on the journey to unleash your highest potential.
Who Am I?
Hi, I’m Michael,
A success coach, curiosity seeker, world traveler, growth minded and unshakable optimist, dedicated to helping people like you reach their next level and fullest potential.
Each of us has the potential to create the change we want to see in the world and in ourselves. Be that change!!
The world needs people like you. People who are seeking to maximize their impact on the world by reaching their highest level.
I can help you reach that level. A level where you create an impact for yourself and those around you by being a source of positive energy and your highest self.
I will help instill the confidence you need to step up and make a difference while giving you the support you need to create a life you love and deserve.
Reach a higher level of your potential within 30 days, Guaranteed.
My Background and experiences:
SPICE program for Southeast Asian Studies. Stanford University
B.A. Business Administration. Queens University, NC
M.A.T. Social Studies. The Citadel
M.A. Sports and Exercise Leadership. Seattle Pacific University
Todd Durkin Certified Life Coach
Queens University N.C. Basketball Hall of Fame
A former International Teacher with tenures in China, South Korea, Egypt and Niger.
NASM Corrective Exercise Specialist (CES) — 2026
NASM CPT Practical Skills Workshop — 2026
NASM Weight Loss Medications for Fitness & Wellness Professionals — 2026
Life, Health & Retirement Planner — Wingate Group, Pace FL. Florida State Licensed — Life, Health & Annuities
THINK ABOUT THE LIFE YOU WANT
Now think about what that life would look like if you made it happen.
My coaching process is a step by step path that takes you from where you are to now to where you want to be by reverse engineering your success from your yearly, quarterly, monthly, weekly and daily goals. You will gain clarity of what you want to achieve and the person you were destined to be by being clear and specific. Clarity leads to Genius. This holistic program is a total program that will address all areas in your life that you feel need attention and growth, not just a few selected areas. That's what makes this program special and unique and it will serve you in all areas of your life so you climb to your highest potential. The world needs you to reach your potential. The world needs more of you and the best of you.
Be the hero in your story. Start today.
Now think about what that life would look like if you made it happen.
My coaching process is a step by step path that takes you from where you are to now to where you want to be by reverse engineering your success from your yearly, quarterly, monthly, weekly and daily goals. You will gain clarity of what you want to achieve and the person you were destined to be by being clear and specific. Clarity leads to Genius. This holistic program is a total program that will address all areas in your life that you feel need attention and growth, not just a few selected areas. That's what makes this program special and unique and it will serve you in all areas of your life so you climb to your highest potential. The world needs you to reach your potential. The world needs more of you and the best of you.
Be the hero in your story. Start today.
