Content writing

Improve your content creation with insights into crafting compelling blog posts and other content. Learn how to structure your writing, connect with your audience and optimize content for better engagement.

  • How to optimize your content for AI (and Google)

    How to optimize your content for AI (and Google)

    Learn how GEO helps your content show up in AI tools like ChatGPT and Google AI answers. With clean structure, direct answers, and solid schema, your content becomes easier for people to read and easier for AI tools to pick up and use.

  • How to evaluate your blog series

    How to evaluate your blog series

    You’ve written a full blog series, but did it actually work? Learn how to evaluate what connected, what fell flat, and what to improve next time. Turn your results into insights that make every series perform better.

  • How to write a blog series

    How to write a blog series

    You’ve researched your audience, now it’s time to write. Learn how to turn your insights into a clear theme and map them into topics. Plan your posts, write with purpose, and create a series your readers will want to follow.

  • Audience research: the secret ingredient for a blog series that sticks

    Audience research: the secret ingredient for a blog series that sticks

    A blog series only works when the content fits your readers’ interests. Audience research shows what they care about, what frustrates them, and what keeps them curious. Learn how to analyze your audience and write a series that keeps readers engaged and coming back.

  • How a blog series can keep visitors coming back

    How a blog series can keep visitors coming back

    One post can spark interest, but it rarely brings readers back. A blog series creates momentum, builds authority, and forms clear links that boost SEO. Learn how chapters keep readers clicking and why this format turns visitors into loyal returners.

  • Is your meta description doing its job? Try this 3-part formula

    Is your meta description doing its job? Try this 3-part formula

    Your meta description is your post’s elevator pitch in search results. Get it right and readers will click through. Miss the mark and you fade into the background. Use this 3-part formula to write descriptions that stand out and attract more visitors to your site.

  • Why cornerstone content matters more than ever (and what to do about it)

    Why cornerstone content matters more than ever (and what to do about it)

    Cornerstone content is the backbone of a strong website. In this post, you’ll learn what it is, why it matters more than ever in 2025, and how to structure it effectively to build long-term SEO success and strengthen your site’s foundation.

  • No one links to your blog posts. Here’s why that’s a problem

    No one links to your blog posts. Here’s why that’s a problem

    Publishing great content isn’t enough if no one can find it. Orphaned content (pages with no internal links) often go unnoticed by users and search engines. In this post, we explain what orphaned content is, why it matters, and how Progress Planner helps you act on it with Ravi’s guidance!

  • Create valuable content: what it is and how to actually do it

    Create valuable content: what it is and how to actually do it

    Publishing content just because you feel like you should? That’s not a strategy: it’s a waste of time. In this post, you’ll learn what makes content truly valuable for your audience and your business. Plus, we’ll walk you through how to create content with purpose, without burning out.

  • How to create clear and compelling calls to action

    How to create clear and compelling calls to action

    Weak CTAs cost you leads. Learn how to write clear, specific calls to action that guide visitors, create urgency, and drive more clicks, sign-ups and conversions on your site.

  • How to make your content more search-friendly

    How to make your content more search-friendly

    Learn how to create search-friendly content that helps your website rank, attracts the right audience and keeps visitors engaged with practical SEO writing tips.

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