Find out exactly what's killing your conversions — and how to fix it.
A research-backed audit in under 60 seconds. Real signals, not just vibes.
Sign in for 1 free roast — no credit card needed
What you'll get in under 60 seconds
Most "AI audit" tools feed your URL into one prompt and call it a day. We don't. Every roast starts with real measurements — then Claude writes the advice on top of signals we've already proven.
Next.js, Nuxt, SvelteKit, WordPress, Shopify, Ghost, Drupal, Modern Campus Omni, Vercel, Netlify, Cloudflare — pattern-matched from real HTTP headers, DOM markers, and meta generators. The rewrites then account for what your stack can actually do.
Core Web Vitals — LCP, INP, CLS — pulled from Google's PageSpeed Insights API. Not LLM guesses about whether your site "feels slow." Actual numbers against actual thresholds.
WCAG 2.1 checks for contrast, alt text, heading order, keyboard navigation, ARIA roles. Measured in code, not interpreted in prose.
robots.txt, sitemap.xml, llms.txt, security.txt, canonical tags, hreflang, structured data, meta coverage — fetched and validated. No hallucinated "you're missing a sitemap" when you aren't.
Every roast is scored against a proprietary rubric built from Nielsen Norman, Baymard Institute, CXL, and WebAIM findings — with industry benchmarks baked in. Scored deterministically before any LLM gets involved.
A .edu site is graded by higher-ed conventions. A .gov site by government accessibility requirements. SaaS, e-commerce, and agency sites each get a rubric tuned to their category — not one-size-fits-all.
The short version: we measure first with deterministic tools, score against research-backed criteria, then ask Claude to write the rewrites on top. The LLM never invents numbers — it only writes the advice once the signals are in.
Three simple steps to landing page enlightenment
Drop in any landing page URL. We'll fetch and analyze the entire page.
Deterministic signals first — PageSpeed, tech stack, SEO, accessibility — then scored against 100 research-backed criteria. Claude writes the rewrites on top of real measurements.
Receive a brutally honest score, specific issues with fixes, and AI-generated rewrites.
Here's a real roast of a live landing page. No cherry-picking.
"Your landing page is like a newspaper that forgot to write headlines — all the infrastructure, none of the persuasion."
"Developer Infrastructure News" as your headline tells me nothing about what I get. It's a category label, not a value proposition.
Fix: Lead with the benefit — "Know About Cloud Outages Before Your Users Do"
"Subscribe" as your CTA is the weakest possible action word. It says "give me your email" instead of "get something valuable."
Fix: Use a benefit-driven CTA like "Start Monitoring Free" or "Get Outage Alerts"
Zero testimonials, zero social proof. Why should I trust a status monitoring tool with no evidence anyone uses it?
Fix: Add user count, testimonials, or logos of services you monitor.
Every issue includes a specific, actionable fix
"Know About Cloud Outages Before Your Users Do"
"Real-time status monitoring and instant alerts for 71+ developer services. Never be the last to know."
"Start Monitoring Free"
We check the files bots and AI crawlers look for
That's a real roast. Want yours?
🔥 Get Your Free Roast
PageSpeed tells you your site is slow. We tell you why nobody's buying.
15 conversion factors. 8 weighted categories. Backed by research.
Each roast scores your page across 8 categories. The weights reflect how much each factor actually moves the needle on conversions.
Is the core benefit crystal clear in under 5 seconds? Visitors who can't answer "what's in it for me?" bounce instantly.
Testimonials, logos, reviews, case studies. People trust other people more than your marketing copy.
Visual hierarchy, scannability, mobile experience. Users form design opinions in 2.6 seconds flat.
Benefit-focused, specific, persuasive. 80% of visitors only read your headline — it better be good.
Action-oriented, visible, compelling. A personalized CTA converts 202% better than a generic "Submit" button.
Page speed, Core Web Vitals, mobile-friendly, accessibility. A 0.1s speed improvement lifts conversions 8.4%.
Why you, not them? If a visitor can't tell you apart from competitors in 10 seconds, you've already lost.
Does it connect on a human level? People buy on emotion, then justify with logic. Make them feel something.
Every roast evaluates these specific elements — the same factors conversion rate experts charge thousands to audit.
We don't just point out problems — we tell you exactly how to fix them and what happens when you do.
Issues prioritized by severity — critical, major, minor. Fix what matters most first.
Every issue includes a specific, implementable fix. Not "improve your copy" — actual rewrites you can ship.
Better headlines, subheadlines, and CTAs written for you. Copy-paste and ship.
Our scoring methodology isn't guesswork — it's grounded in conversion research from Google, Nielsen Norman Group, Baymard Institute, and more.
0.1s faster = 8.4% more conversions
A 0.1-second improvement in page load time increased conversions by 8.4% for retail sites and 10.1% for travel.
Google/Deloitte, "Milliseconds Make Millions" (2020)
1s → 3s load time = 32% more bounces
The probability of a visitor bouncing increases 32% as page load time goes from 1 second to 3 seconds.
Google/SOASTA, Think with Google (2017)
80% read headlines, only 20% read the rest
On average, 8 out of 10 people will read your headline — but only 2 out of 10 will continue reading. Your headline is your one shot.
David Ogilvy / Copyblogger Research
Personalized CTAs convert 202% better
Targeted, benefit-driven calls-to-action outperform generic buttons like "Submit" or "Click Here" by 202%.
HubSpot, "The Button Color A/B Test" Study
98% read reviews before purchasing
Almost every consumer checks social proof before making a decision. No testimonials = no trust = no conversion.
BrightLocal, Consumer Review Survey (2023)
18% abandon due to lack of trust
Nearly 1 in 5 users abandon a purchase because they didn't trust the site with their information.
Baymard Institute, Cart Abandonment Study (2024)
2.6 seconds to form a first impression
Users form design opinions in 2.6 seconds, and 94% of first impressions are design-related. Your visual hierarchy matters.
Missouri S&T / Behaviour & Information Technology (2012)
53% abandon if mobile load > 3 seconds
Over half of all mobile visitors leave a page that takes longer than 3 seconds to load. Mobile UX is conversion-critical.
Google/SOASTA, Mobile Speed Study (2016)
Value prop is the #1 conversion factor
When tested, a clear and relevant value proposition was the single biggest factor in whether visitors converted or bounced.
MarketingExperiments / MECLABS Institute
Specific numbers build 3× more trust
"Saves 27 minutes per day" outperforms "saves time." Concrete claims with real numbers convert significantly better than vague promises.
Roger Dooley, Neuromarketing / ContentVerve Split Tests
Google uses Core Web Vitals as a ranking signal. Faster pages, proper heading structure, meta descriptions, and mobile responsiveness directly improve your position in search results.
Clear headlines, strong above-the-fold content, and fast load times keep visitors on your page. Every second you shave off load time reduces bounce rate measurably.
Better CTAs, social proof, objection handling, and risk reversal compound together. Fixing the top 3 issues from a roast typically moves the conversion needle 20-40%.
Conversion audits from agencies cost $2,000–$10,000. We give you the same analysis in under 60 seconds.
🔬 Try the Method FreeOnce you sign in, a roast is just the starting point. Here's what else is in the box.
Paste a batch of URLs, walk away. Each scan runs in order and respects rate limits — ideal for auditing a client's entire funnel or a full competitor set in one sitting.
Stack up to four roasts next to each other. Toggle only the sections you care about — score, tech stack, vitals, accessibility, priority fixes — and see exactly how sites differ on the same rubric.
Brutalist, editorial, dashboard, minimal, terminal, bento, legacy. Pick the one that fits your audience — or let the tone you chose pick the default. Every roast reads the same report through a different lens.
Select any roasts from your history, export them as one markdown file with dividers. Drops straight into a Notion doc, a client deck, or a pull-request description.
Every roast has a public URL at /r/:id with its own OG image. Drop it in Twitter, LinkedIn, or Slack — the card renders the score and headline cleanly.
Every issue comes with a specific fix and an impact weight. We sort by impact × effort so the three things at the top of the list are the three things worth shipping this week.
No hidden fees. No complicated tiers. Just roasts.
One roast = one URL analysis. Re-analyzing the same URL after changes counts as a new roast. Viewing previous results for a cached URL is free.
Yes! Cancel with one click, no questions asked. You'll keep access until the end of your billing period.
We use advanced AI for analysis and copy rewrites, trained on conversion copywriting best practices and landing page design principles.
We only analyze publicly accessible pages. We don't store your page content—just the analysis results. Your roasts are private unless you share them.
Yes, we offer a 7-day money-back guarantee. If you're not satisfied, email us and we'll refund your subscription.
As indie hackers, we spent countless hours tweaking landing pages—changing headlines, moving CTAs, A/B testing button colors. But we never knew if we were fixing the right problems or just shuffling deck chairs on the Titanic.
RoastMyPage uses AI with carefully engineered prompts to give you instant, brutally honest feedback. Not generic advice—specific issues with your specific page, ranked by impact, with concrete fixes.
No sugarcoating. You came here for truth, not validation.
Every issue comes with a specific fix. No vague "improve your copy."
Under 60 seconds, not 60 days. Ship improvements this week.
Find out exactly what's killing your conversions — and how to fix it.
