Trusted by 100,000+ WordPress Users
You’re already optimizing images, now unlock maximum performance
You’re using Robin Free. Upgrade to Pro to unlock AVIF, PageSpeed-focused compression, and priority support.
80%
AVG REDUCTION
50M+
IMAGES OPTIMIZED
2.5s
TIME SAVED
WHY UPGRADE
Robin Free handles the essentials, while Pro removes the remaining bottlenecks
Robin Free optimizes images automatically. Robin Pro focuses on deeper performance gains where it matters most.
Automatic image optimization
Robin Free compresses images on upload and serves WebP to supported browsers while preserving visual quality.
Modern formats unlock better efficiency
WebP is effective, but larger images and key pages benefit from newer formats like AVIF and performance-tuned compression.
Performance-focused optimization
Robin Pro adds AVIF support and PageSpeed-oriented compression modes designed for faster real-world results.
HOW PRO GOES FURTHER
Optimization designed for real-world performance
Robin Free handles automatic optimization. Robin Pro focuses on deeper performance gains using next-gen formats and performance-tuned compression.
More efficient image formats
WebP is available in Free. Robin Pro adds AVIF support for higher compression efficiency on large and high-impact images, with safe fallbacks for unsupported browsers.
Compression tuned for performance
Robin Pro includes PageSpeed-focused compression options designed to improve loading performance on image-heavy and high-impact pages.
Automatic optimization
Images are optimized automatically in the background, so your workflow stays unchanged as you upgrade to Pro.
FORMAT COMPARISON
Serve the best image format, automatically
Robin automatically serves the most efficient image format supported by each browser, with safe fallbacks when needed. Robin Pro extends this with AVIF for even better efficiency on large and high-impact images.
JPEG & PNG
Legacy formats
Less efficient by today’s standards
Reliable and widely supported formats, but they typically produce larger image files than newer alternatives. This increases page weight on image-heavy pages.
WebP
FREE
Modern default | Unlimited in Free
Designed for efficient delivery
Produces smaller image files than JPEG and PNG while maintaining visual quality. A practical performance improvement with broad browser support.
AVIF
PRO
Advanced format | Unlimited AVIF conversion in Pro
Maximum efficiency for large images
Delivers smaller file sizes than WebP, with the biggest gains on large, hero, and high-resolution visuals. Robin Pro includes unlimited AVIF conversion, making it ideal for image-heavy pages where reducing page weight matters, with safe fallbacks for unsupported browsers.
Where WebP works best
Every day, images across posts and pages
Sites needing broad browser support
Where AVIF shines
Large hero images and full-width visuals
Image-heavy pages where every KB counts
FULL FEATURE SET
Everything you need to go beyond basic optimization
Robin Free covers automatic optimization. Robin Pro adds advanced formats, performance-focused controls, and tools built for larger and more demanding sites.
WebP conversion
FREE
Serve smaller images using WebP for supported browsers, with automatic fallbacks. Included and unlimited in Free.
Auto image optimization
FREE
Images are optimized automatically as they’re uploaded, without any manual steps or changes to your existing workflow.
Smart compression
FREE
Each image is processed to balance file size and visual clarity, helping reduce page weight while preserving quality.
Unlimited AVIF conversion
PRO
Deliver next-generation AVIF images with higher compression efficiency than WebP, especially for high-resolution visuals where file size has the biggest impact.
Maximum savings on high-resolution images
PageSpeed compression
PRO
Apply PageSpeed-focused compression strategies designed to improve real-world loading performance across image-heavy pages without sacrificing visual quality.
Built for speed metrics and performance audits
Folder optimization
PRO
Optimize images outside the WordPress media library, including theme assets, plugin files, and custom directories used by advanced site setups.
Ideal for custom themes and complex workflows
Background optimization
PRO
Process large image libraries in the background or on a schedule, reducing server load and avoiding slowdowns during optimization tasks.
Designed for large image libraries
Super Page Cache Pro
PRO
Combine optimized images with full-page caching via Super Page Cache Pro to deliver faster pages and stronger overall performance.
Included with Tier 2 and Tier 3 plans
Priority support
PRO
Get faster responses from our support team for Pro-related questions, advanced configurations, and performance-critical use cases.
Faster help for critical and client-facing sites
POWER COMBO
Power Robin Pro with Super Page Cache Pro
Robin reduces page weight by optimizing images. Super Page Cache Pro then delivers those pages instantly for consistently faster loads.
Complete performance stack
Smaller images with full-page caching for faster delivery.
Built to work together
Developed by the same team to ensure smooth integration.
Included with Robin Pro Tier 2 & 3 plan
Super Page Cache Pro comes bundled with Robin Pro.
Super page cache is also available as a standalone free plugin.
Trusted by site owners who care about performance
4.4/5.0 stars rating on WordPress.org
Used on 100,000+ WordPress sites
4.8/5.0 stars rating on Trustpilot
Excellent plugin
I use Robin on all my WordPress sites. It’s easy to set up, effective, and suitable for everyone. The image optimization works perfectly and really helps reduce loading times while improving overall performance. A must-have tool for any serious website!
@madevcom
Cool plugin
This image optimization plugin is making my tasks so easy. Lightning fast image compression. Thank you, robin image optimizer team.
Kudos to you.
@loneuser
Don’t waste time on others
This has to be THE BEST free optimiser. I’ve tried lots of others- this is fast, easy, simple, and VERY efficient. Top marks!
@jeanedwa
Great plugin. Nice work!
Very nice plugin. Saves a lot of time of working on compressing images and reduces disk space!
@billysgtr
Thank you Robin Hood 🙂
I love this plugin so much and I tried all other image compression option thank you so much.
@tabitabi
Simple, Transparent Pricing
Choose the plan that fits your needs
Essential
Site owners and bloggers
€49
/year
Support & Updates for 50 sites
AVIF support
Custom folder optimization
Unlimited bulk optimization
Background optimization
Email Support
Priority Support
Super Page Cache Pro
Recommended Bundle
Performance
Growing sites and small businesses
€99
/year
Support & Updates for 50 sites
AVIF support
Custom folder optimization
Unlimited bulk optimization
Background optimization
Email Support
Priority Support
Super Page Cache Pro
Agency
Agencies managing multiple client sites
€199
/year
Support & Updates for 500 sites
AVIF support
Custom folder optimization
Unlimited bulk optimization
Background optimization
Email Support
Priority Support
Super Page Cache Pro
Essential
Site owners and bloggers
$49
/year
Support & Updates for 50 sites
AVIF support
Custom folder optimization
Unlimited bulk optimization
Background optimization
Email Support
Priority Support
Super Page Cache Pro
Recommended Bundle
Performance
Growing sites and small businesses
$99
/year
Support & Updates for 50 sites
AVIF support
Custom folder optimization
Unlimited bulk optimization
Background optimization
Email Support
Priority Support
Super Page Cache Pro
Agency
Agencies managing multiple client sites
$199
/year
Support & Updates for 500 sites
AVIF support
Custom folder optimization
Unlimited bulk optimization
Background optimization
Email Support
Priority Support
Super Page Cache Pro
Need support? Stay relaxed, we have you covered!
Top-notch support
Our Happiness Engineers are here to help you get the best results from Robin. Whether it’s setup, optimization, or edge cases, we’ll guide you every step of the way.
Frequently asked questions
Will upgrading affect existing images?
No. Upgrading to Robin Pro does not change or reprocess your existing images automatically. You stay in full control, Pro features apply only when you choose to use them, such as enabling AVIF.
How many images can I optimize with each plan?
There’s no hard limit on the number of images you can optimize. All plans allow unlimited image optimization across the number of sites included in your license.
Can I use Robin Image Optimizer on client sites?
Yes. The Agency plan is designed for client work and allows you to use Robin on client websites within your licensed site limit. You can manage and optimize images across all client sites from a single license.
Why do I have to pay for the plugin every year?
Your license helps us continuously improve Robin with new features, performance updates, security fixes, and compatibility with the latest WordPress versions, plus ongoing support when you need it.
How does Robin optimize images without losing quality?
Robin intelligently analyzes each image and applies smart compression to reduce file size while preserving visual quality. The result is smaller images that still look sharp and natural.
Is it possible for a group to buy one shared license?
Licenses are intended for a single owner or organization and shouldn’t be shared across unrelated users. If you manage multiple sites or clients, our Agency plan is the best fit.
Can I downgrade later?
Yes. You can downgrade or stop renewing your Pro plan at any time.
Your existing optimized images will remain untouched, and Robin will continue working with the features available in the Free version.
Take your image optimization to the next level
You’re already using Robin Free. Upgrade to Pro for advanced formats, deeper compression, and priority support.
No questions asked • 30-day money-back guarantee on Pro
