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For Winter Olympians, TikTok Is a Gold Rush
NBCUniversal is sending more than 25 social media stars to Italy—from Kylie Kelce to Bowen Yang—a larger group than the official athlete delegations…
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For Winter Olympians, TikTok Is a Gold Rush
NBCUniversal is sending more than 25 social media stars to Italy—from Kylie Kelce to Bowen Yang—a larger group than the official athlete delegations representing New…
Feds Elevate Discrimination Claims Against Nike Over White Workers
The U.S. Equal Employment Opportunity Commission (EEOC) on Wednesday petitioned a federal district court in Missouri to enforce a subpoena against Nike related to…
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Feliciano, Friedkin Among Potential Buyers Interested in Padres
Two different billionaire English Premier League owners are among those who have expressed interest in buying the San Diego Padres, according to multiple people familiar…
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Sporttrade Tries to Undo the Damage of One Bad Bet
Sporttrade’s head start with U.S. sports prediction markets was sidetracked by a miscalculation about regulation, forcing it to play catchup as the betting format goes…
The Next Game-Changing NCAA Case Seeks Athlete Employment
There’s been no shortage of major developments in the compensation of college athletes in the 2020s—from NIL to collectives to the transfer portal to revenue-sharing—yet…
Patriots, Seahawks Face California Tax Bill in Super Bowl Pursuit
The New England Patriots and Seattle Seahawks will play this Sunday in Super Bowl LX at Levi’s Stadium in Santa Clara, Calif., home of the San Francisco 49ers. But…
Unrivaled’s Road Win Underscores Advertiser Enthusiasm
Unrivaled took its show on the road last Friday night, drawing 21,490 fans to Philadelphia’s Xfinity Mobile Arena for a doubleheader featuring WNBA Rookies of the Year…
How Otro Capital Blew Past Targets to Raise $1.2B for First Fund
Now that Otro Capital has finished marketing for its first fund after more than doubling its $500 million target, the private equity firm plans to make 10 investments…
‘NBA 2K’ Publisher Take-Two Trims Losses Amid Investor Concern
Take-Two Interactive, the publisher of the NBA 2K and Grand Theft Auto video game franchises, reported fiscal Q3 earnings Tuesday afternoon that beat expectations—a…
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Sportico Features
Tennis Prize Money Tracker: Which Player Has Earned the Most in 2026?
Elena Rybakina, who won the 2026 Australian Open, is the current leader in tennis prize money earned in the 2026 season. She pocketed $2.77 million for winning the women…
Mel Tucker Beats Defamation Suit as MSU Legal Fight Proceeds
Former Michigan State head football coach Mel Tucker scored a legal win last week amid ongoing litigation relating to Michigan State firing him for cause in 2023 and…
This Outsider Is Spending $12M on a Bass Fishing Super Bowl
It started like so many good ideas (and so many bad ones) often do: with a group of people drinking around a campfire. Brian Bird was on a fishing trip in Minnesota…
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