Interesting opportunities can catch us by surprise. ThinkMedium’s founder, Dennis Buchheim, has joined Snowflake, leading adtech/martech, media, and entertainment GTM. With this news, ThinkMedium is “on hiatus” — and its inaugural team is beyond grateful to everyone who enabled our success. Please reach out to Dennis via LinkedIn or ThinkMedium email to be connected with consultants who can help you (or to discuss Snowflake!). And watch for ThinkMedium part 2 down the road… Thank you!
A HEALTHY ADS ECOSYSTEM IS OUR GOAL
Ongoing privacy, safety, and efficiency shifts mean that advertising and media companies can’t afford to focus on short-term goals in isolation. Instead, it’s critical to manage medium-term growth effectively but responsibly, understanding and optimizing for constraints, while acknowledging each of our roles in enabling a healthy ecosystem.
An insufficient focus on ecosystem health has resulted in supply chain inefficiency, lack of transparency, consumer opt-outs, publisher monetization declines, and more. Through appropriate collaboration, a sustainable advertising and media industry can support all participants — consumers, marketers, agencies, publishers, and technology providers — in achieving their goals. And we can ensure that digital content and services remain freely accessible and useful.
Critical advertising use cases -- including remarketing, attribution and incrementality, and audience segmentation -- can be satisfied with Privacy-Enhancing Technologies and other privacy-forward practices. This explainer can help you understand the differences between historical and more durable approaches.
To motivate your company to adopt privacy-forward technologies and solutions for advertising, you first need to understand the impact identity signal loss may have on your business. This explainer helps you do just that.
Growing privacy scrutiny, regulations, and platform policies are reshaping digital advertising. To help you understand and navigate impacts and opportunities, ThinkMedium offers a Readiness Strategy Program. The first component of this program is a Publisher Readiness Playbook, which outlines the context, questions, and steps that you can take today to understand your preparedness for ongoing data- and identity-related shifts.
Many advertising standards fail to gain traction despite good intentions. This is a result of premature releases, overly complex specifications, and competitive resistance. ThinkMedium founder, Dennis Buchheim, cites historical examples and argues for fewer, higher-value standards backed by up-front commitments. He emphasizes that collaborative, shared infrastructure is crucial for the industry amidst changing privacy landscape, AI, and other shifts.
Have you heard that Privacy-Enhancing Technologies (PETs) are a game-changer for digital advertising, but haven’t been clear on why and how? Introducing… Privacy Game Changers: Understanding Privacy-Enhancing Technologies.
Identity and identity resolution (IDR) have continued to serve as the backbone for ad experiences that are relevant, personalized, and impactful across Advanced TV and Video Advertising (ATVA). But with the rise of digital streaming, privacy concerns, and ongoing inefficiencies, it's clear the ecosystem needs a strategic reset. CIMM and OpenAP commissioned ThinkMedium to tackle these challenges head-on in a report...
Growing privacy scrutiny, regulations, and platform policies are reshaping digital advertising. To help you understand and navigate impacts and opportunities, ThinkMedium offers a Readiness Strategy Program. The latest offering in this program is a Marketer Readiness Playbook, which outlines the context, questions, and steps that you can take today to understand your preparedness for ongoing data- and identity-related shifts.
Dennis Buchheim is a longtime advocate of privacy-forward advertising technologies and practices and is founder of ThinkMedium, which released a Playbook to support publishers with ongoing data, identity and privacy shifts. AAM spoke with Dennis about privacy misconceptions and how creating an implementation plan can help publishers sustain and grow amid evolving industry regulations and platform policies.
ThinkMedium's recent webinar with SourcePoint provides practical information and advice on how to navigate shifts in data, identity, and privacy. It features an overview of ThinkMedium’s Readiness Strategy Program, which features a framework to help you assess and evolve advertising data and business strategies, product plans, solutions portfolio, and partner selection.
Sincera Technologies and ThinkMedium are excited to announce a new program to support publishers via advisory services from ThinkMedium, with insights and reporting powered by Sincera’s vast metadata library.
