Interesting opportunities can catch us by surprise. ThinkMedium’s founder, Dennis Buchheim, has joined Snowflake, leading adtech/martech, media, and entertainment GTM. With this news, ThinkMedium is “on hiatus” — and its inaugural team is beyond grateful to everyone who enabled our success. Please reach out to Dennis via LinkedIn or ThinkMedium email to be connected with consultants who can help you (or to discuss Snowflake!). And watch for ThinkMedium part 2 down the road… Thank you!

ThinkMedium supports publishers, marketers, technology vendors, and advertising trade orgs with advisory services that help shift strategies, plans, and practices to address key market forces and drivers of a healthy ecosystem: privacy, brand and consumer safety, and business and ecological efficiency.

We inform, develop, and optimize businesses by delivering privacy readiness reviews and plans, detailed data strategies, measurement solution plans, advertising business plans, industry insights and influence, and other services.

Founded by industry veteran, Dennis Buchheim, ThinkMedium assembles a team of relevant industry experts to meet the critical and bespoke needs of each client.

Privacy-Safety-Efficiency

WHAT WE PROVIDE:

We offer custom project- and retainer-based engagements that build on the core capabilities highlighted below, including our Readiness Strategy Program. We also have broad connections to industry organizations and solutions providers that can be helpful to publishers, marketers, and other clients.

Product Roadmap GTM Input 300x210 soft

Readiness Reviews & Plans

Gauge your readiness for privacy-driven shifts and identify specific plans and partners to protect and grow your business

Privacy Eco Impact Compliance 300x210 soft

Data Strategies

Take stock of your data assets and define a responsible plan to monetize, augment, and protect them

Build Buy 300x210 soft

Measurement
Solution Planning

Understand the measurement landscape and how to adapt your roadmap and partnerships to compete

Yield Pricing ROAS Strategies 300x210 soft

Yield & Pricing
Optimization

Apply expert guidance to increase ad-funded monetization of your content or service

Business Strategy Development 300x210 soft

Advertising Business Planning

Evolve your corporate strategy, product roadmaps, partnerships, and GTM approaches to drive growth

Education Research Insights 300x210 soft

Industry Insights & Influence

Inform business, product, and partner decisions with research and raise your profile via standards and thought leadership

Selected Client Engagements:

  • Formulating privacy-durable data monetization strategy, product roadmap, and partnership guidance

  • Providing a social platform with brand safety standards and best practices insights and recommendations

  • Developing a comprehensive report on the impact of privacy regulations and policies on TV advertising

  • Facilitating the validation of a potential new privacy compliance-oriented product offering

  • Creating product marketing materials for a measurement client to drive a market-leading narrative and revenue

Contact Us

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