Recent News —

Code and Theory Named Adweek's Inaugural Innovation Agency of the Year

The End of Fragmented Marketing: Why the Future Belongs to ‘The Machine’

Explore How Code and Theory Helped JBL Pioneer AI-Powered Commerce

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JBL —

Showing Up Loud in the Next Generation of AI Search

We rewired JBL's editorial strategy and GTM around social and LLMs, vaulting AI-driven referrals +2,434% YoY.

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TIME Caitlin Clark
TIME —

Transforming an Icon for the Modern Attention Economy

We built an all-new scalable foundation and AI-powered platform to accelerate TIME's digital growth.

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Philadelphia Flyers —

Building the Flyers App — The NHL's Most Dynamic Fan Experience

We transformed the Flyers’ relationship with fans into a data-rich growth channel, boosting engagement and LTV.

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Code and Theory x The Wall Street Journal —

Experience Gap: AI's Imminent Impact on CX

New WSJ Intelligence/Code and Theory research report shows that businesses are failing to harness AI's potential in CX.

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  • Business leaders are chasing AI-driven efficiency but overlook the people who matter most: customers
  • Leaders in digital CX make $1.4B more.
  • AI won't fix CX. You will.
Campaign 2
Microsoft —

Connecting with Developers to Drive Loyalty and Growth

A campaign that overcame developer skepticism, boosted Microsoft adoption and solidified them as a trusted partner.

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  • Unified Microsoft’s fragmented developer messaging into a single, trust-building platform.
  • Flipped traditional B2B marketing and delivered +37.5% engagement above benchmark and 50M+ views.
  • Microsoft’s Developer Council insights powered the experience, boosting Azure conversions +284%.
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Amazon Ads —

Winning SMB's in “Ads That Work As Hard As You Do” Campaign

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Effectively changed perception of Amazon from corporate competitor to colossal collaborator.
  • Global integrated campaign doubled traffic to Amazon Ads' dot com destination.
  • Increased unaided brand awareness +66%
  • 12X Award Winner across ANA B2s, The Drum Awards, Global ACE and more.
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Recognition

  • Code and Theory

    Fast Company

    World's Most Innovative Companies 2025

  • Code and Theory

    ANA B2 Awards

    B2B Agency of the Year 2025

  • Code and Theory

    Ad Age A-List

    B2B Agency of the Year 2025
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AI Services and Opportunities —

Building AI at Speed and Scale

How to Get Ready for a New Era of Anticipation

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  • The future of AI is anticipatory, not reactive.
  • Check out ContextLens, an AI-powered design system transforming RealClearPolitics' experience.
  • Explore how we partner with organizations to unlock AI as a lasting competitive advantage.
Continue toThe Things We MakeHomepage
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JBL

Pioneering AI and AEO-Powered Commerce

NFL Work Space
NFL

Fueling the Weekly Rhythm  of  Football 

TIME Caitlin Clark
TIME

Reinventing  a  102-Year  Icon  for the Modern Attention Economy

Media and Publishing's Trusted Digital Transformation Partner

20+ years. 200+ newsrooms transformed. The most trusted media and publishing brands trust us to transform and scale.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Reimagining the Financial Services Model

We’re transforming an antiquated industry through anticipatory experiences at the bleeding edge of tech and creativity.

Sports Experiences Built to Scale

We've partnered with sports leagues, teams and disruptive brands to elevate the fan experience and stimulate growth.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Fueling the Automotive Future

We bring over two decades of experience building and designing digital experiences for automotive giants and disruptors.

Elevating Experiences in Travel & Hospitality

From staycation to spontaneous getaways, we help clients make the journey more exciting and efficient.

Closing the Citizen Experience Gap

Transforming the public sector — backed by over a decade of trusted digital partnerships with government leaders.

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

News — 

Code and Theory Named Adweek's Inaugural Innovation Agency of the Year

Event — 

Meet With Code and Theory at CES

Event — 

Meet With Code and Theory at The World Economic Forum in Davos

Event — 

Meet Code and Theory’s Experience Transformation Team at Adobe Accelerate

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Event — 

The Internet Is Closing. Where Does That Leave You and Your Customers?

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Press — 

Code and Theory Named a Major Player in IDC MarketScapes for Experience Design and Experience Build Services

News — 

Little Black Book | Dominic Sale: "Take a Lesson from the Business World"

News — 

Medium | ‘Take a Lesson from the Business World,’ says Code and Theory’s Head of Government Experience

Continue toAbout UsSays a Lot

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions