The Marketing Channel With a 100% Open Rate

Turn every order into a marketing moment. Automatically add thank you cards, samples, and promotional inserts to Shopify orders based on smart rules.

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Why merchants choose Insertr

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Works with any 3PL

Insertr adds inserts as line items on your Shopify orders. ShipBob, ShipHero, Deliverr, or your own warehouse—they all just pick, pack, and ship automatically.

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Set it and forget it

Configure your rules once and Insertr handles the rest. Every qualifying order gets the right insert added automatically—no manual work required.

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One-time apply option

Want to give each customer just one welcome gift? Enable 'Apply Once' and Insertr remembers who's already received each insert.

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Prove ROI with data

Track conversions, measure ROAS, and run A/B tests with statistical significance. Know exactly which inserts drive repeat purchases.

Smart Targeting Rules

17+ rule types to target the right customers

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Order Value Rules

Add inserts based on order total. Offer free gifts for orders over $75 or target different segments by spend level.

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Customer Tags

Target VIP customers, wholesale accounts, or any Shopify customer tag. Personalize inserts for different customer segments.

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Product Tags

Add inserts when orders contain specific product tags. Cross-sell coffee samples to tea buyers, or skincare to makeup customers.

Built-in A/B Testing

Test different inserts with statistical significance

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Split Traffic

Randomly assign customers to different insert variants. Test 2+ options with customizable percentage splits.

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Control Groups

Automatic control groups included. Compare insert recipients against non-recipients to prove real ROI.

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Statistical Significance

95% confidence intervals calculated automatically. Know when you have a real winner, not just noise.

Kind words from customers

How did it take so long to find an app like this?? We use Insertr to seamlessly add products to orders without our customers seeing them at checkout. There's a lot of custom logic you can do based on customer and order tags!
Tease Wholesale
Canada
Wow, this app is a breeze to navigate! We're automatically including shop rugs in orders for loyal customers who've reached a certain spending threshold. This app truly streamlines our workflow!
Faster-Minis
United States
We switched to Insertr from another app after they increased prices. It's more intuitive and is better suited to what we wanted to do.
Blonyx
United States

FAQs

Answers to questions you might have about Insertr.

What does Insertr do?

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Insertr automatically adds physical marketing inserts to your Shopify orders. When a customer places an order, Insertr evaluates your rules and adds the right insert products as line items—so your 3PL picks, packs, and ships them automatically.

Who is Insertr for?

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Insertr is built for Shopify merchants who want to turn order fulfillment into a marketing channel. Whether you're adding thank you cards, free samples, promotional inserts, or VIP gifts—Insertr automates it based on customer behavior.

Does Insertr work with my 3PL?

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Yes. Insertr adds products as line items on your Shopify orders, so any 3PL that reads Shopify order data (ShipBob, ShipHero, Deliverr, or your own warehouse) will see and fulfill the inserts automatically.

How much does Insertr cost?

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Plans start at $19/month for up to 250 orders. Unlimited rules, A/B testing, and conversion tracking are included on all plans. Start with a 14-day free trial—no credit card required.

Can I track if inserts actually work?

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Absolutely. Insertr tracks when insert recipients make repeat purchases and calculates your ROAS, conversion rate, and revenue per recipient. A/B testing lets you compare different inserts head-to-head with statistical significance.

Ready to get started?

Take the first step to Mastering Physical Marketing
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