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Clarity First, Impact Forever

18+    years

700+   projects

2   days w/o incident

0     scrubs

Paper Tiger is a strategic design partner helping brands win new customers, engage users, and infuriate their competition.

Our clients

We work with brands that care about the details

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Wordmark logo displaying the word 'Pentagram' in a serif font.
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Wordmark logo displaying the word 'Pentagram' in a serif font.
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SELECTED CLIENT PROJECTS

View all projects
Vibrant branding and website design
Just Salad website
Eppright Homes website
PBC North Carolina website
Titan website
Betterment design system & product website redesign

Vibrant

Unified branding and website for a health and longevity practice

Just Salad

Playful web experience bringing BBMG’s iconic branding to life

Eppright Homes

Luxury homebuilder site with flexible Webflow components

PBS - North Carolina

Interactive website for a storied regional broadcaster

Titan

Webflow site to support a modern RIA's growth strategy

Betterment

Product-grade design system for a leading fintech platform

So what do we do, exactly?

1

We partner with brands to create design systems that scale. Our work includes art direction, responsive web design, and visual content that communicates what words can't.

Two large overlapping circles made of black dots on a red background with the text 'RIDGEWOOD, NJ' at the top and '99% of our clients need this' at the bottom right.
99%
2

We build websites that empower founders and marketers to react quickly, test concepts, and measure results. We cut our teeth as full-stack developers on enterprise platforms and custom builds, and we apply that same discipline to low-code systems like Webflow. We specialize in large-scale migrations from WordPress to Webflow, helping organizations move past painful maintenance and frankenstein builds to clean, modern systems.

Webflow logo
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engineering

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Black background with a three-dimensional cube formed from small white dots, labeled 'NEW YORK, NY' in the top right and '590 Sites we've birthed' in the bottom left.
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3

Our approach to strategy is precise, efficient, and grounded in expertise. We consider everything from competitive landscape and project goals to tactical plans for SEO and conversion optimization. Strategic planning sets the foundation for creative work, so we move through it quickly and deliberately. Our process eliminates the bottlenecks and endless conceptual discussions that drag out early phases and cause delays downstream.

strategy

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Black dots forming three overlapping hexagons with text 'YOU READ THIS?' at top left and 'pages wireframed (it feels that way)' at bottom right on a white background.
150B

LATEST NEWS

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Work

Behind the Build: Betterment’s Design System

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News

Partner Mirko Santangelo Named "Community Leader in AI" by Friends of Figma

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Work

New Launch: Titan