v20.0.0October 10th, 2026

v20.0.0 is our 10-year anniversary release and the start of a new generation of Instafeed after months of work. Automated widgets apply a decade of learnings from more than 1,200,000 stores and build the details into high-converting templates, so you pick a layout and we handle the conversion-focused defaults. Also includes stronger Shopify Sidekick support and reliability improvements since v19.1.0.

Automated widgets: Shoppable strip with product cards, ratings, and prices on each post.

New

Automated widgets: conversion-focused layouts with curated defaults from our 10 years of feed performance across 1.2M+ stores. Change the layout in the Instafeed admin on your feed (Automated layouts), while keeping the same single Instafeed theme block. Classic grid and slider stay under Manual configuration.

Improvement

Shopify Sidekick: expanded Instafeed’s Sidekick integration so merchants can get more help inside the Shopify admin.
Free Gift × automated widgets: gift progress shows on shoppable, story, and masonry layouts (and in the shared post modal) when Mintt Free Gift is connected.
Storefront performance & accessibility: automated widget media loads when near the viewport; carousels support pause for accessibility; Polish (PL) added to storefront languages; tagged author shown on the minimal popup.
Admin: overall redesign to match the new Shopify admin, with a cleaner look across home, settings, and analytics.
Pro annual: annual Pro billing available for selected stores.

Fix

Fixed storefront slider accessibility, autoscroll, and analytics feed attribution when opening posts.
Fixed Instagram reconnect notification emails that could fire as false positives.
Fixed Free Gift progress when a product image is missing, multi-gift title wrapping, FeedPop reliability, and several admin preview race conditions.
Multiple small fixes across the admin and storefront since v19.1.0.

v19.1.0August 29th, 2026

v19.1.0 reorganizes Integrations, connects Instafeed with Mintt Free Gift so shoppers can see gift progress in your feed popup, adds a daily influenced-orders chart, and includes reliability fixes since v19.0.0.

Feed popup: tagged product with Free Gift progress when Mintt Free Gift is connected.

New

Free Gift progress in the feed popup (early beta): when Mintt Free Gift is installed and an offer is active, enable Free Gift popup progress in Settings → Display defaults. Shoppers then see gift progress in the Instafeed popup on posts with tagged products. If Free Gift isn’t installed yet, Settings walks you through install.
Influenced orders chart (Plus): a daily graph of influenced orders and revenue on Analytics. Turn on Compare to previous period next to the date range to overlay the previous range.

Improvement

Influenced orders is out of beta: orders and revenue on Analytics are a standard Plus feature.
Home overview: clearer feed stats for media, views, and influenced revenue (views and revenue on Plus).
Integrations: the Integrations area is split into clearer sections (channels and partners) so it’s easier to find email embed, Shop, Free Gift, and other apps.
Email embed: choose how many photos to include in campaign HTML (1-12).
Influenced orders: checkout attribution now applies only when the conversion pixel is enabled, so engagement-only Analytics no longer stamps checkouts.

Fix

Multiple small fixes across the admin and storefront.
Fixed Feedpop client reliability issues.
Analytics influenced revenue: opening a post no longer attributes checkout influence to the wrong feed, so per-feed revenue matches All feeds.
Email notifications: clearer, more reliable reconnect emails when Instagram disconnects (Settings → Notifications).
Fixed slider autoplay when a page has no videos yet.

v19.0.0August 13th, 2026

v19.0.0 is a major Analytics update for Plus: see which checkouts your feed influenced, compare performance to the previous period, and get clearer engagement metrics. It also lays the groundwork for v20, our 10-year anniversary release with major upgrades ahead.

Analytics: influenced orders and revenue alongside views, clicks, product clicks, and period comparison.

New

Influenced orders & revenue (Plus): track checkouts influenced by your feed as Influenced orders and Influenced revenue on the Analytics page.

How to enable: Open Analytics and turn it on. Choose Engagement + influenced orders to install the storefront pixel (Shopify may ask for extra permissions), or Engagement only for views and clicks. Already on without the pixel? Use Enable influenced orders on the Analytics banner.

Improvement

Shopify Sidekick: Ask about influenced orders and revenue for the last 7, 30, or 90 days, alongside views, clicks, and click rate.
Analytics chart & KPIs: compare the current 7, 30, or 90 days to the previous period; the chart now tracks product clicks (Shop app views moved to Shopify’s Shop channel); clearer tooltips for views, clicks, and click rate.
Overall Analytics page design cleanup for a clearer layout and easier scanning of KPIs, charts, and tables.
Files (Plus): Custom media table loads faster, supports pagination, and shows clearer empty and no-results states when searching or filtering.

Fix

Fixed settings updates sometimes not republishing the feed to the storefront.
Fixed pin and reorder on Manage posts: drops onto pinned posts are more reliable, stale pin conflicts are healed automatically, and unpin failures no longer look like success.
Fixed blank or missing posts for some video media.

v18.2.0July 23rd, 2026

v18.2.0 makes Sidekick more useful for checking your feeds and performance, and smooths out a few storefront glitches shoppers might notice.

Improvement

Shopify Sidekick: Ask about your main feed as well as extra feeds, and get clearer performance summaries (views, clicks, and click rate) for the last 7, 30, or 90 days.

Fix

Fixed a lazy loading bug that caused slider images to load before the feed scrolled into view.
Fixed the feed continuing to slide after you switch away from the slider layout in preview.
Fixed the feed or popup looking cropped or the wrong height on some Shopify themes.
Fixed the app incorrectly reporting whether the Instafeed embed is enabled on your theme.

v18.1.0July 1st, 2026

Get answers faster, tune your feed with less friction, and give shoppers a smoother Instagram experience. v18.1.0 brings Sidekick support and a redesigned Settings page, plus reliability improvements across your storefront.

Sidekick: ask about Instafeed analytics and get a live performance summary in the Shopify admin.

New

Shopify Sidekick: Instafeed now works with Shopify Sidekick in the Shopify admin. Ask whether Instagram is connected, why the feed is not showing, how to connect Instagram, what feeds you have, whether the app block is on your homepage, analytics for the last 7/30/90 days (Plus), or which integrations are enabled. Sidekick uses live store data, help docs search, and deep links into the app.

Improvement

Settings page search and navigation: settings are grouped into tabs (Design, Shopping experience, Content, Notifications). Search any setting by name or keyword and jump straight to it.
Free plan stores can now set mobile rows and columns in the feed layout (same controls previously limited to paid plans).
Email campaigns embed HTML now matches your feed image format (1:1, 9:16, 4:5, etc.) instead of always using a square crop. Like counts are no longer shown on post images.
Improved video playback on mobile, including when autoplay is limited (e.g. iPhone Low Power Mode).

Fix

Fixed pin and reorder on Manage posts: reordering works correctly with filters active (including hide all posts by default, search, and product filters), the grid updates properly after pin or unpin, and repeat drags on pinned posts no longer fail.
Fixed continuous scroll slider: post images load before each slide moves into view (including Chrome), transitions no longer pause between posts, and the carousel loops correctly from the last slide.
Fixed Top posts in Analytics not showing thumbnails for posts uploaded from Files.
Fixed SEO and AI rich snippets not updating when your feed changes.
Fixed feed posts showing extra background or spacing on some Shopify themes.

v18.0.0June 10th, 2026

v18.0.0 is major update focused on expanding Instafeed integrations: Shop app Home Feed, email campaign embeds, and self-serve Feed API access for every plan. Also includes storefront and product-page improvements.

Integrations: Shop app Home Feed, Email campaigns, and Feed API.

New

Shop app Home Feed (Plus): send shoppable videos to the Shop app Home Feed so shoppers browsing Shop can discover your products. Turn it on under Integrations → Shop app; send or remove videos from Files.
Email campaigns (Pro+, beta): add your latest Instagram posts to newsletters and marketing emails as a copy-paste HTML snippet from Integrations.
Feed API: generate your own API key and fetch feed JSON on every plan. Build custom widgets, headless storefronts, or any other frontend with full control from Integrations.

Improvement

On product pages, carousel posts with per-slide product tags now show only slides tagged to the current product.
Storefront accessibility improvements.
When shoppers use Add to cart from your feed, the line item now includes Instafeed metadata so you can tell in the order that it came from Instafeed, including which feed and post.

Fix

Fixed product and collection handle matching when handles contain special characters (™, ®, etc.).
Fixed carousel thumbnails on product pages.

v17.10.0May 19th, 2026

v17.10.0 introduces a new settings page design and multiple minor improvements across the app.

New

New settings page design. Options are grouped into sections (Design, Shopping experience, Content, and Notifications), reordered for easier scanning, and each toggle now shows a short description of what it does.

Improvement

Multiple minor improvements across the app.

v17.9.0April 25th, 2026

v17.9.0 introduces major updates to simplify post source setup, clarify Reels behavior, and improve responsive design settings with Auto layout by device.

Posts to show: new "Include all Reels" option under Own posts.

New

Own posts now support an Include all Reels option that also fetches Reels-tab-only videos (not published to the main feed), in all plans.

Improvement

Updated Responsive layout to make setup easier: you can now choose Auto directly in columns for desktop and mobile separately, so each device can have its own layout. In Auto, Instafeed automatically picks the number of columns for you based on screen size.
Multiple UI improvements.

v17.8.0April 17th, 2026

Files (Instafeed Plus): Upload from URL with a TikTok link, and uploaded files with search, sort, and type filters.

New

On Instafeed Plus you can now upload videos directly from TikTok to your uploaded files. The video appears in your uploaded files list and can be used in your feed like any other file you add there.
Files page: you can now filter uploaded files by type (photos, videos, or TikTok), change the sort order, and search by file name.

Improvement

For videos you upload from Files, the storefront can now use Adaptive Bitrate Streaming (ABS) when the browser supports it. Playback adapts to the shopper's connection: quicker starts in most cases, fewer stalls on poor Wi-Fi or cellular, and less bandwidth wasted than a single fixed-quality file.
On the Files page, search now matches captions as well as file names.
Integrations page now includes a recommended Partner apps section.
The email notification when your Instagram account disconnects (beta feature) is no longer Pro-only feature. You can turn it on on Settings → Notifications across all plans.
Security and reliability improvements.

v17.7.1April 3rd, 2026

Fix

Fixed carousel posts not working correctly on mobile (swipe and navigation in the modal)

Improvement

Multiple performance improvements across feed caching, admin actions, and Shopify product loading

v17.7.0March 18th, 2026

New layout: Floating post - one hero post in a minimizable window.

New

New layout: Floating post - showcase a single hero post in a compact floating window that visitors can minimize or dismiss. Enable it under Configuration → Layout by selecting “Floating post”.

Improvement

Improved storefront performance for faster load times and a smoother browsing experience
Enhanced reliability for the Feedpop sales channel

Fix

Pinned posts now display correctly when carousel split view is enabled

v17.6.1March 2nd, 2026

Improvement

When placing products on a post, the tooltip has an improved design and shows the full product name with neat wrapping

Fix

Carousel arrows now stay properly centered

v17.6.0February 27th, 2026

New

Interactive product tags: map product tags to an exact spot inside each image or video - use the "Place" option when tagging to mark the precise location of each item

v17.5.1cFebruary 23rd, 2026

Fix

Fixed an analytics issue where the "Main feed" filter would always default to displaying "All feeds" data instead of respecting user selections

v17.5.1bFebruary 21st, 2026

Improvement

Several UI improvements and fixes providing a cleaner admin dashboard experience
Small tweaks and performance enhancements across both storefront and admin interfaces

v17.5.1aFebruary 21st, 2026

Fix

Fixed profile photos failing to render properly when the feed was configured to show both title and profile photo simultaneously but had no title text set

v17.5.1February 21st, 2026

New

Click post → product page: send customers to a product or collection page on post click - set "On post click" to "Go to tagged product" to activate (paid plans only)

v17.4.0February 6th, 2026

New

Compare at price: product tags on your storefront can show the compare-at price (e.g., the original price with a strikethrough)
CSV import for product tags: we now offer the ability to bulk import product tags

Improvement

Performance: the storefront feed script is faster

Fix

Fixed product tags not working in carousel layouts
Fixed prices and reviews not showing in the 'Manage posts' screen
Fixed autoplay on hover when the click action was set to 'Do nothing'
Fixed Instafeed block opening duplicate tabs in theme editor
Fixed collections updating incorrectly after changes
Fixed file format compatibility issues with manual uploads
Display refinements for product tags

v17.3.0December 27th, 2025

New

Duplicate feeds: the ability to create a copy of an existing feed (Pro and Plus)

Improvement

Multiple design enhancements on minimal and detailed pop-up designs

Fix

Fixed an issue causing the app to crash when tagging products with no images

v17.2.0December 11th, 2025

Since AI went mainstream, we've been cautious about adopting it in our apps for two main reasons: a) we didn't want to use AI just for the sake of it, and b) the tech wasn't yet strong enough to deliver the quality our merchants expect. That's finally changed, and today we're launching v17.2.0 with a closed beta of AI image generation that you can use directly in your feeds or anywhere across your Shopify store.

New

AI images (closed beta) - available to selected stores on our Plus plan
Files page: ability to upload files directly from a URL
Bulk delete uploaded files in one go

Improvement

All feed formats are now available on the Free plan
Videos on pop-ups can now be paused with a simple tap

Fix

Fixed feed refresh requirement after file uploads/deletions
Fixed pinned posts appearing in wrong position with product page filter
Fixed Feedpop sales channel issues
Admin UI and stability improvements

v17.1.0November 13th, 2025

New

New metric under Instafeed › Analytics showing Shop app impressions

Improvement

Core performance enhancements in admin interface

Fix

Multiple fixes on tagged products when they are changed in Shopify

v17.0.0November 3rd, 2025

v17.0.0 is our biggest release yet and the result of the most intense month of work our team has ever put in. It sets the tone for what's coming next.

Instafeed v17.0.0 release screenshot (1 of 3)

Instafeed v17.0.0 release screenshot (2 of 3)

Instafeed v17.0.0 release screenshot (3 of 3)

New

Channels: expand Instafeed beyond your online store (Pro and Plus)
Shop app: Spot & Pick integration
Feedpop: link-in-bio-style microsite powered by Instafeed
Carousel product tags (Beta): tag products on each slide individually

Improvement

Significant performance improvements for feeds with video autoplay
Refined inline product card design

Fix

Profile link redirection on detailed pop-ups
Detailed pop-up layout refinements
Manual file upload issues

v16.11.0September 23rd, 2025

New

Filter visible/hidden posts (Plus)
Files page revamp (Plus)
New languages: Turkish and Korean

Improvement

Significant performance boosts in video feeds
Faster and more stable auto product tagging
Smoother admin feed saving experience
Enhanced connection status messaging

Fix

Fixed split carousels setting issues
Fixed slider bug preventing last page display
Minor UI fixes

v16.10.0September 9th, 2025

New

Split carousel posts: display carousel posts as individual posts (Pro/Plus)
Email notifications: receive notification when account disconnects (Pro/Plus)
Product/collection pages filter: display defaults when insufficient tagged posts
Manage Posts: option to fully refetch your feed

Improvement

Admin navigation performance enhancements

Fix

Detailed pop-up visual refinements

v16.9.0August 21st, 2025

We're excited to announce our latest feature: SEO rich snippets!

New

SEO rich snippets: transforms Instagram content into structured data for search engines (Pro)

v16.8.0August 5th, 2025

New

Email notifications for Instagram disconnection (beta)

Improvement

UI and onboarding enhancements

Fix

Fixed an issue preventing all tagged products from being shown
Fixed an issue with the likes icon in some themes

v16.7.0July 22nd, 2025

New

When hiding a post, posts are now hidden per feed by default
Hide all posts by default option
Half cut slider feature
URL parameter: ?instafeed_post=1 to open post popup

Improvement

Multiple improvements on the Analytics page
Files page performance optimization
Onboarding improvements

Fix

Fixed RTL language slider compatibility
Fixed tagged products not appearing under specific configurations

v16.6.1June 19th, 2025

Improvement

Dynamic pin posts out of beta - now available for all Plus plan users

Fix

Accessibility improvements
Fixed theme compatibility issues with video shadow overlays
Fixed tagged products display problems

v16.6.0June 9th, 2025

New

Dynamic pin posts in open beta for Plus plan stores
Complete redesign of Uploaded files page
Sliders on desktop now have mouse navigation events

Improvement

Add to Cart visual refinements
Multiple performance improvements on both admin and storefront
Accessibility improvements

Fix

Fixed product feeds failing under certain conditions
Fixed collection names not displaying in Analytics
Fixed currency rounding display issues

v16.5.0May 23rd, 2025

New

Profile picture on popups now available in Free plan
Dynamic pin posts feature for Plus plan

Improvement

Multiple improvements for large feeds and catalogues
General performance improvements
Visual refinements

Fix

Fixed feeds not displaying in newer themes
Fixed file change failures under certain circumstances
Fixed automatic product tag variant matching accuracy