Aura reposted this
Today, we launched Trusted Family Access at Aura to address a largely unseen crisis unfolding in homes everywhere: older Americans facing a relentless wave of scams as losses reach $7.7 billion-- and family caregivers are left to spot the warning signs and pick up the pieces. The need to protect the people we love doesn’t end when they grow up. It changes shape, and as parents age, it can mean offering a second set of eyes without taking away their independence. Our new research shows how common this responsibility has become. Seventy percent of caregivers say they consider helping an aging loved one stay safe online a form of caregiving, while 81% worry scams could cost their loved one some privacy or independence. For the already stretched sandwich generation who care for both children and an aging adult, it’s one more responsibility to carry. In a separate Aura survey, 70% said they are the first line of defense when an aging loved one encounters a potential scam. So we built something to help. With Trusted Family Access, a trusted person can-- with permission-- help monitor signs of fraud and identity theft while their loved one remains in control. Because protecting families means supporting them at every stage of life. Read our press release: https://lnkd.in/gz4s2Tzn Learn more: https://lnkd.in/gbpt5GUh