Yes, an app can make money through subscriptions, sales, business clients, in-app purchases or ads, but owning one doesn’t earn by itself. The demand is there: US consumers spent nearly $60 billion on mobile apps in 2025.
How each one works:
- Subscriptions and memberships. A recurring fee for ongoing access
- Selling products or services. Bookings, orders and payments run through your app
- Charging businesses. Client portals or internal tools a business pays for
- In-app purchases and upgrades. A free app with paid extras
- Ads. They only pay at high traffic, so they suit apps with an existing audience
Pick one model and confirm people will pay for it before you build. Only 17.3% of new subscription apps reach $1,000 in monthly revenue within 2 years, so pricing and marketing matter as much as the app.
Ask the AI chat to set up payments with Base44 Payments in supported countries, for one-time charges or subscriptions, or connect your own Stripe account.