The Snapshot
1
Reduced manual template analysis time from months to hours.
2
Improved accuracy, consistency, and client experience during onboarding.
3
Empowered business analysts to focus on quality assurance and innovation rather than manual tasks.
The Challenge
MBA Group is a leading provider of high-volume print and digital communications, trusted by some of the UK’s most recognisable brands across finance, retail, utilities and other highly regulated sectors. For over four decades, MBA has combined creativity, compliance, and data-led precision to deliver customer communications at scale across multichannel solutions.
As MBA continues its rapid growth, there is an opportunity and necessity to improve onboarding processes, and with the rapid growth over the last 5 years there is even more emphasis on the need to onboard efficiently. Clients increasingly value visible transformation and optimisation during migration, and MBA is focused on meeting these expectations with the implementation of AI-driven efficiencies to enhance efficiency, accuracy, compliance, and data security.
The Opportunity
MBA’s onboarding process involves analysing and transforming thousands of customer document
templates – ensuring every communication aligns perfectly with brand and regulatory standards.
Historically, this was a manual, time-intensive process handled by the Business Analyst (BA) team.
By reimagining this workflow with AI, MBA saw an opportunity to:
- Accelerate onboarding from months to days.
- Enhance accuracy and consistency across thousands of templates.
- Elevate analysts’ roles from manual extraction to value-added design, quality, and innovation.
- Increase client satisfaction through faster project delivery and visible digital transformation.
The Solution
Partnering with Devoteam, an AWS Premier Partner, through its ADAPT programme, MBA Group
launched a Generative AI-powered Proof of Value (PoV) designed to revolutionise client onboarding.
The solution automatically ingests and analyses PDF templates—extracting, classifying, and
organising key content elements into a structured library. Key capabilities included:
- Paragraph analysis & classification: Detecting headers, footers, signatures, and variable data fields.
- Brand capture: Recognising fonts, colours, and layouts to maintain brand consistency.
- Image repository creation: Cataloguing imagery, placements, and dimensions.
- Variable indexing: Detecting placeholders and embedded variables across templates.
- Master template detection: Identifying core template structures from diverse document sets.
The Methodology
Following Devoteam’s ADAPT framework, the PoV was delivered through rapid, collaborative
sprints:
- Discovery & Refinement: Defining scope, success metrics, and initial design.
- Setup & Rapid Prototyping: Iterative GenAI development and model refinement.
- Testing & Feedback: Validation by MBA’s BA team against historical results.
- Production Roadmap: Confirming success metrics and defining scale-up strategy.
The Results
The Proof of Value delivered exceptional results:
- Time savings: Template analysis reduced from multiple months to just hours.
- Accuracy gains: Improved precision and reduced human error.
- Operational uplift: BA team capacity redirected toward strategy, innovation, and QA.
Next Steps
Following the PoV’s success, MBA Group and Devoteam are now exploring the next phase – scaling the solution and building on our successes with enhanced capabilities.
The production roadmap will introduce asynchronous parallel processing for even greater speed
and integrate the solution within MBA’s broader document management ecosystem.
By embracing Generative AI, MBA Group continues to lead digital transformation in client
communications – accelerating onboarding, improving quality, and redefining how enterprise
migrations are delivered.
At MBA Group, we’re proud to be using Artificial Intelligence to drive efficiency, innovation, and value for our people and clients. Partnering with Devoteam on our Generative AI initiative has been a key step in that journey, helping us streamline client onboarding, accelerate delivery, and empower our teams to focus on higher-value work. This Proof of Value demonstrates our commitment to using AI that delivers real benefits and strengthens MBA’s position as a leader in intelligent, transformative customer communications.
Phil Coleman, Head of Products & Projects at MBA Group
Why Devoteam?
As a Premier AWS Partner with Generative AI competency, Devoteam’s ADAPT program provided strategic advantages:
Proven Framework
ADAPT’s work-backwards methodology from business vision to implementation, with upfront ROI validation and funded discovery approach through AWS Generative AI Innovation Center partnership.
Technical Excellence
Deep AI expertise across multiple ML models and frameworks, combined with creative industry understanding that solutions must enhance rather than replace human creativity.
Strategic Investment
AWS-Devoteam collaboration combines infrastructure funding with AI expertise to provide cost-effective, evidence-based validation of transformation initiatives.
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