Welcome to Our Newest Members: StackAdapt Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
Learn More
Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
How to Build a Social Strategy that Lasts Many of us have chased the viral post, but the real magic happens when brands find their rhythm. In this session, so.da will share how to evolve from one-off wins to a sustainable storytelling approach that keeps your brand relevant and your audience engaged. This isn’t just […]
Jan 15, 2026, 1:00 pm – 2:00 pm
Unlock the power of real-time, high-attention moments. Live sports remain one of the most powerful environments for advertisers; drawing massive, emotionally invested audiences who watch in the moment and pay attention. Yet the landscape is rapidly evolving: streaming platforms, new deals, cross-platform fan behaviour, and emerging formats are transforming how brands show up. Join us […]
Feb 4, 2026, 1:00 pm – 4:00 pm
Join us for The Great Canadian Tech Trek as we bring the latest insights from the Canadian Media Usage Study (CMUST) directly to our members in Vancouver, Montreal, and Halifax. For over 20 years, CMUST has been the essential resource for understanding evolving media consumption habits in Canada. In 2026, we will spotlight the shifts […]
Feb 12, 2026, 3:30 pm – 6:30 pm
Every January, CES offers an early signal. It shows us what companies are building for, what investors are funding toward, and what workflows are being rebuilt beneath the surface.
Full Article
Artificial intelligence is already embedded across the digital advertising ecosystem, but the next phase of evolution is moving beyond optimization tools and into agentic systems. These are autonomous software agents that can plan, negotiate, and execute advertising tasks on behalf of buyers and sellers.
Full Article
The IAB Tech Lab announced the release of its Connected TV (CTV) Ad Portfolio, a new industry framework that standardizes key CTV advertising formats, alongside an updated Guide to Programmatic CTV.
Full Article