Publicis no longer recommends The Trade Desk to clients following audit
Publicis’ decision follows findings from an audit of The Trade Desk conducted by FirmDecisions.
Creativity
View AllView AllBeats and Nike launch co-branded earbuds with comic LeBron golf spot
Beats CMO Chris Thorne discusses the Mirimar campaign and the shared DNA with Nike.
Featured
How Gen Zers can build personal brands when AI is replacing entry-level jobs
For Gen Z job seekers, the replacement isn’t a heftier résumé—it’s a stronger personal brand.
How creative agents can close the gap between ambition and production
This new tool coordinates generative models and production workflows to advance projects end-to-end.
Creator and influencer trends brand marketers need to know about right now
SheaMoisture’s “Silk Press Conference,” LinkedIn’s collab with Lisa Rinna and Hidden Valley Ranch’s search for brand ambassadors to popularize its all-American dressing overseas are some of this week’s creator economy headlines.
Encyclopedia of Marketing
View AllAdvertising and marketing words explained
From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
Gen Z and Gen Alpha Marketing Playbook
View AllGen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Brand Report
View AllAd Age Brand Report 2025—ranking the biggest marketing spenders
Explore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllWhy advertising is the last medium of monoculture, and why it’s worth protecting
Advertising has become one of the last ways to reach everyone across age, income, politics and geography.
Advertising is art—treat it like art
How a creative double standard is holding back the TV ecosystem.
5 ways brands can turn entertainment thinking into a winning growth strategy
A shift in mindset can evolve your approach from driving attention to building long-term loyalty and brand love.
Ad Age Podcasts
View AllHow to win the A-List—inside industry trends and tactics
Ad Age Executive Editor Judy Pollack reveals the trends, criteria and strategies behind this year’s winners—and what may define next year.
Gen Z Marketing
Gen Z career advice—should I join a small agency or a holding company?
Pereira O’Dell’s Mona Munayyer Gonzalez shares career advice for Gen Z ad pros—on choosing between big and small agencies and whether grad school is worth it.
