Insurance that keeps people healthy – and rewards them for it

Betterfly combines voluntary insurance with daily health engagement — so employees actually feel their coverage, and employers can finally prove its value.

For Brokers

For Employers

Go beyond standard coverage

Most voluntary insurance sits idle between enrollment and renewal. Employees forget they have it. Employers can’t prove its worth. Betterfly changes that — giving everyone a reason to show up.

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When people choose it, they use it

Traditional plans aren’t built around the people in them. Betterfly lets employees select the coverage that fits their life — from a curated set of options their employer configures.

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What employees get

Betterfly starts working from day one — protecting employees, helping them understand their health, and keeping them engaged long after enrollment. No waiting for something to go wrong.

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Protect

Guaranteed-issue coverage from day one — no forms, no medical exams, no waiting.

Group Life Insurance
Individual Life
Critical Illness
Accident Insurance
Hospital Indemnity

Prevent

For the first time, employees get access to real health insights — included in their coverage, at no extra cost.

68+ biomarkers and labs
Physician Consultation
Biological Age Assessment
AI-driven risk detection
Personalized Health Roadmap
Access to preventive health services

Engage

Missions, rewards, and exclusive discounts that keep employees engaged long after enrollment.

Daily missions and challenges
Earn Betterfly points for healthy actions
Real rewards members actually want
Premium discounts tied to healthy habits
The Betterfly Marketplace

An app employees (actually) come back to

The Betterfly app transforms coverage from something employees forget about into something they look forward to.

Complete understanding of their coverage and care
Betterflies earned for every healthy action
Real rewards members actually want
Community that drives sustained participation
Personalized insights that get smarter over time

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What brokers get

The Betterfly Broker Portal provides the visibility, data, and tools to show up as a true advisor – at every renewal, every check-in, and every new opportunity.

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Higher take-up. Stronger renewals. Real proof.

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Monitor enrollment in real time

See participation rates across all your clients and know exactly when to step in.

Quote multiple products in one place

Faster turnaround, less back-and-forth, more closed deals.

Zero admin burden

Onboarding, changes, and renewals all handled in a single portal.

Track your full pipeline

Leads, prospects, and active policies — with commission visibility at a glance.

Broker Resource Toolkit

Ready-to-use sales materials and client ready assets so you can hit the ground running.

Monitor enrollment in real time

See participation rates across all your clients and know exactly when to step in.

Quote multiple products in one place

Faster turnaround, less back-and-forth, more closed deals.

Zero admin burden

Onboarding, changes, and renewals all handled in a single portal.

Track your full pipeline

Leads, prospects, and active policies — with commission visibility at a glance.

Broker Resource Toolkit

Ready-to-use sales materials and client ready assets so you can hit the ground running.

Become a Betterfly broker partner

Dedicated onboarding and sales support
Priority access to the Betterfly Broker Portal
Co-marketing opportunities
Direct line to our U.S. launch team

Let's talk

The future of health starts now

At Betterfly, we believe benefits should be used — not just offered. That’s why we built a platform that turns coverage into an experience employees value every single day.

Read our manifesto