The waiting room was quite crowded when I arrived at Level 4 of the Royal Sussex County Hospital last Monday morning (16 March). I was there for my latest brain MRI scan, and a particularly important one at that. It’s now almost four months since I had the CyberKnife radiotherapy at the Royal Marsden in Chelsea – these scans should therefore reveal whether the procedures were successful and the tumours have shrunk, as well as establishing if any new tumours had developed.
So I had to wait a while, but I never complain if there is a delay in my cancer treatment – they are extending my life after all, and a little patience isn’t a bad thing. Along with loyalty.
Why loyalty? Well for some strange reason that’s where my mind drifted while my head was being clamped to the frame and I was manoeuvred into the claustrophobic metal doughnut to be assaulted by a the cacophony of noise which I have become used to over the years but never find any the less unpleasant.
I’m a loyal person. I’m still with the same bank that I joined back in 1972 when I got my first paycheque. All my insurance policies are still with the same firm I’ve supported almost as long as my bank. I’ve no doubt if I shopped around I could get better premiums elsewhere, but I think my loyalty has been repaid – like the time when I was driving home from the office very late one evening, slid on some black ice and ended up bashing the side of my first beloved Merc AMG on a crash barrier. The insurers paid up, despite the fact that I had two tyres that were under the legal tread limit.
Likewise, when we are travelling I will always fly with British Airways. I get their reward points, which is an attraction, but it’s more a case of being loyal to the brand and the comfort of knowing that in the event of any problems, whether it be my health issues or whatever, they will always do their upmost to get us to or from our destination. My loyalty has been rewarded by BA several times over.
Coffee bars and other high street chains have had loyalty schemes where you get a little card stamped – they don’t interest me but I was really excited to find out that my local pub has just introduced a similar loyalty scheme. I’m a regular there anyway, but a free pint now and again will certainly be a bonus.
The banging and crashing around my head finally and mercifully finished and the plank on which I had been secured glided out of the machine. Rose, the friendly radiographer who I recognised from earlier visits, lifted the (useless) headphones away from my ears and helped me to my feet.
“All done Bill – all OK?”
‘Yes, Rose” I replied. “I must have had over thirty of those bloody scans over the last ten years, and they don’t get any easier.”
“That’s true, you are a very regular customer, one of the best!”
“I guess I am, Rose, perhaps you could introduce some kind of loyalty reward scheme!?”
“Good idea.” She replied.
“Ok then, next time I’m lying there on my back, getting my senses totally assaulted I’ll expect a loyalty card stamped and a free cup of coffee as a reward afterwards at the very least.”
“Ha ha , I’ll see what I can do” she replied, with a cheeky giggle.









