Mission to LEGO Galaxy: Exploring LEGOLAND’s Classic Space Frontier

Mission to LEGO Galaxy: Exploring LEGOLAND’s Classic Space Frontier

LEGOLAND blasts off in a new direction with a space-themed land packed with a spaceship coaster, an animatronic minifigure, and even a standout taco. We explored LEGO Galaxy to find out what works, what doesn’t, and what families (and AFOLs) should know before visiting.

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There and Back Again with LEGO Builder Balbo

There and Back Again with LEGO Builder Balbo

One of the big perks of getting a gig here at BrickNerd is the opportunity to reach out to builders from all over the world and ask them questions—without appearing like a complete stalker! So today, I have the privilege to shine the spotlight on one of my favourite builders in the community, Balbo.

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Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.

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The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

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Highlighting Uniqueness: A Chat with Pierre E Fieschi on Design and Creativity

Highlighting Uniqueness: A Chat with Pierre E Fieschi on Design and Creativity

Sometimes LEGO builders can inspire other AFOLs in the community and throughout space! Today we chat with Pierre E Fieschi about creativity and designing spaceships from Homeworld to Star Wars—and how highlighting the uniqueness in a build can make it shine.

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