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AMP Spotlights

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Amp members pick the best ads of 2025 (so far)

Amp members share 2025’s most memorable ads—from hilarious bank spots to bold brand revivals—that inspired, entertained and redefined creativity.

Amp spotlight: Key takeaways from the 2025 Small Agency Conference

Many Amp community members attended Ad Age’s Small Agency Conference in July, and they left invigorated and inspired. Here’s what four had to say.

Amp Cannes 2025 spotlight—what marketers are really talking about

Ad Age Amp insiders reflect on Cannes Lions 2025 and the inspiration and ideas they’ll be taking home to their brands and agencies.

Brand Marketing

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Why Lands’ End is hiring its first CMO in nearly a decade

Sarah Sylvester joins Lands’ End after a lengthy Victoria’s Secret career.

Hotels.com pokes fun at misleading names in offbeat Mischief campaign

Ads directed by Andreas Nilsson roll out alongside a refreshed logo and visual system.

Creator and influencer trends brand marketers need to know about right now

SheaMoisture’s “Silk Press Conference,” LinkedIn’s collab with Lisa Rinna and Hidden Valley Ranch’s search for brand ambassadors to popularize its all-American dressing overseas are some of this week’s creator economy headlines.