Power to the costumer with Social Media: Get easily connected, give feedback and change environmental impact!

Costumer – Entrepreneur – Market:  Use your power to change

The entrepreneur power is a leading force for an innovation progress in our economy.  According to the Oxford Handbook of Entrepreneurship are entrepreneurs in their social and economic innovations highly effected by their social environment. In a social system with the tendency to be more risk taking, focused on innovation and independence are more entrepreneurs. This dependency on the society gives every normal person the opportunity to change the focus of economy to more environmental awareness.

Different countries, different power

Especially if there are problems in countries social institutions like laws, norms, beliefs, culture etc. the entrepreneurs have to rely on a social network to build reputation and gain success. Juliette Powell calls this network the social capital. It leads to a better understanding of the market and to better strategy and investment decisions. You can become easily member of such social networks in your field of expertise and influence the entrepreneurs with ecological ideas.

Environmental awareness raises costs for entrepreneurs

In short-term thinking is that in many cases right. In long-term when the social institutions adapt to the new way of thinking (e.g. with CO₂ tax, fewer subsidies on energy etc.) the entrepreneur gains competitive advantages. In addition there is a profit gain in efficiency and costumers brand awareness. Furthermore are financial aspects of success are less important for most of the entrepreneurs than nonpecuniary benefits (e.g. independence, challenge, innovation, vision, stability, power, lifestyle, leadership, and ego). Entrepreneurs want to succeed, just for the success itself. Economic actions are becoming the taste of sport (Oxford Handbook of Entrepreneurship).

Power to the costumers, “the entrepreneurs sport of success”, and sustainability to the economy

Get involved in companies / entrepreneurs social capital and change their attitude to a better and long orientation operative business. It’s the power of the costumers to give feedback about environmental pollution, bad product quality or inhuman work conditions to the companies of their products. The products are made for you, why not changing it to full satisfaction?

Sounds good, but I don’t have time and no clue where to start

Today you can find almost every brand on Social Media platforms like Facebook, Twitter, Flickr etc. Get connected to your brands, and let them know that you want sustainable products. Start changing now … it is only one click away and future generations (like your kids) will benefit highly on a less polluted environment.

Get connected, be aware of “green washing”, and change the future.