Seattle’s capitalist class gathered last week in the fifth-floor ballroom of the $2 billion Pine St. convention center for the Downtown Seattle Association’s annual state-of-downtown shindig.. Mayor Katie Wilson, who playfully identified herself as a socialist, received a tepid—though hardly hostile— response as she defended higher taxes while bonding with the establishment camp on the need to improve public safety.
As they do every year, the DSA paired the event with a user-friendly report on the economic state of downtown, which they define as 13 distinct neighborhoods that stretch from SoDo to Lower Queen Anne and from the Chinatown/International District to the western blocks of Capitol Hill. The boosterish report had lots to brag about this year: An uptick in downtown visitors and daily foot traffic. An increase in occupied apartments, new units,, and new businesses. And a decrease in violent crime. One troubling footnote: A drop in new housing permits, the precursor to a construction and housing downturn.
Here’s something I found even more concerning. I got French Revolution vibes reading the DSA’s descriptions of who’s keeping downtown flush.
According to the group’s Downtown Seattle retail assessment, a 2025 snapshot of downtown consumers courtesy of DSA consultant Downtown Works and analytics from mapping software company Esri, there are five key demographics driving the downtown economy. They are: 1) Metro Renters (34.7 percent of downtown shoppers): “Young, educated, professionally ambitious, tech natives;” 2) Laptops & Lattes (21.1 percent): “Digitally connected, trend-conscious, experience-driven”; Urban Chic (19.8 percent): “Health-conscious, financially savvy, globally connected”; 4) Top-Tier (8.7 percent): “Affluent, cultured, service-oriented urban dwellers”; and 5) Trendsetters (6.1 percent): “Tech-savvy, health-minded, socially engaged.”
And while it’s a bit hard to tell the difference between thee five discrete groups, the Top-Tier crowd is specifically differentiated as hyper-wealthy. As in: “The pinnacle of affluence, earning more than three times the U.S. average household income and enjoying an average net worth exceeding $3 million.” This is as opposed to the Metro Renters, who are explicitly described as younger and who “Prefer generic and budget-friendly brands when shopping.”
Otherwise, the five categories, which read like they were written by A.I., an intern, or both, seem indistinguishable. They are all educated, tech savvy, health conscious, environmentally conscious, and active. And the Urban Chic certainly don’t seem that different than the Top-Tier. “They indulge in the finer things—imported wines, organic foods, luxury cars and world travel. Equally at home in yoga studios, ski resorts and art galleries, these discerning consumers prize both wellness and worldly experiences.”
As I said, French Revolution vibes. Seattle’s privileged elite “earn above-average incomes but happily channel much of it into rent, fashion and cutting-edge technology that keeps them connected [and] entertained.” For those who haven’t seen Metropolis, Fritz Lang’s early-20th century sci-fi masterpiece about a mob-rule proletarian revolution, these descriptions are reminiscent of the super rich in the “Garden of Delights,” who live sequestered above the toiling city before the violent revolution. A more modern reference? Think of President Snow and Effie Trinket lounging in the Capitol in The Hunger Games.
I’m not one of those Gen Xers who’s nostalgic for the ’90s. In fact, I think Capitol Hill is more diverse and more exciting these days. However, as I float around the coffeehouses and bars on the Capitol Hill circuit, I’ve duly noted how dramatically the typical topics of conversation have changed over the years—from bohemian concerns such as politics, underground theater, and feminism to 9-to-5, normie talking points, like Monday’s stand-up meeting, investment strategies, and weddings.
In that context, the Urban Chic who “indulge in the finer things,” the Trendsetters “who crave the latest in branded fashion and tech from laptops to smartphones and tablets,” alongside the Top-Tier who “channel their disposable income into experiences that fuel both body and soul — organic foods, fitness clubs, stylish wardrobes, travel, arts,” is a red flag for a renter-majority city where half of renters are cost-burdened, spending more than 30 percent of their income on rent. A city that relies on rarefied lifestyles at this extreme is not sustainable.
In other words, it’s no wonder that, against the preference of Seattle’s business establishment, the majority of Seattle elected a socialist mayor this past November. The DSA members might not like Mayor Wilson’s pitch for progressive taxation, but if we don’t go that route, the inequality DSA inadvertently portrayed with its Marie Antoinette character sketches also paints a volatile picture. Howard Schultz may have been wise to flee Seattle last week.
Footnote: The DSA profiles don’t add up to 100 percent of downtown’s customer base. Evidently, shoppers who account for 10 percent of downtown customers are going unnamed.







