Holy water…
*
In Wine Spectator’s recent “Top 100” issue (Dec. 31, ’09 – Jan.15 ’10), a report in the business section tells of the latest wine purchasing trend for the American wine consumer. According to the article, consumers are dealing with tough economic times by relying more on larger, more familiar domestic brands. The reasoning behind this, the article relays, is because consumers are less willing to experiment with smaller, lesser known import brands and potentially waste their money on something they may not enjoy.
Sadly, this makes (economic) sense: why take a gamble on an unknown producer and/or region that charges more for the same grape? Without taking out my wine/soap box on the matter, I can, at the very least, say this: value in wine isn’t strictly an issue of money. At the end of the day, we all need to have the necessary funds to pay bills, eat, put gas in our car, and with luck, have a few bucks left in our pocket. If your experience with wine, however, has been reduced strictly to dollars and cents, you might need to re-think, or hopefully just remember why you entered the world of wine in the first place.
Wine is one of the world’s greatest products in terms of its variety, particularly to the American consumer. Where else can you find a wine from virtually every corner of the world? If you’re not exploring these options due to a financial fear, I’m sorry to say, you’re making a BIG mistake; there are thousands of inexpensive wines from smaller producers that have a unique character and personality you’re not likely to find in many of the larger “safe bets” on the shelf. And if that bottle of cabernet from South Africa is four bucks more than your old stand-by from, say, Sonoma, isn’t that four bucks worth the opportunity to meet a new friend?
Allow me to step off my box for a second and relay another good find here in Hood River. One of the things I miss most about living in Portland is having so many wine options. In the mood for something off the beaten path from Sardinia? No problem. Got a hankering for cab franc from the Loire? Please- too easy. Maybe you’d like to try a pinot noir from New Zealand. Or better yet, save some money and go with one from Chile.
So it was with great joy that I wandered into The Wine Sellers, a small, family owned and operated shop that looks more like a B&B from the outside than an actual wine shop. I didn’t expect a lot of variety when I entered, thinking there would be the typical selection of NW wines, but nothing too different from the other, bigger stores in the area.
Wrong.
Not only is there an excellent variety of wines from all over the world, including sparkling and fortified, but they’re buying most of their wine from some of the more eclectic and interesting distributors in Oregon. As a perused the shelves, I noticed wines from the likes of Galaxy, Domaine Selections, Casa Bruno, Triage, Vin de Garde, Mitchell, and Lemma. These name might not mean anything to some of you, but trust me, you can travel the wine world, and travel it well with these guys. It should also be said that many of these distributors are fairly small (back on the soap box!) compared to the BIG suppliers, whose brands tend to dominate shelf spaces. And guess what a lot of those brands are? Safe bets…
I can only hope the small guys – whether they be wineries, wine shops, or distributors – don’t suffer too badly from consumers unwillingness to explore their options. Really, everybody loses in that game.
So I would encourage, even implore, hell, BEG the consumers who can’t seem to move their hand away from that bottle of Beringer chard to try this: take the time and find that cheap bottle of Macon-Villages. Challenge your wine steward to find you something different, good, and affordable- they’re all around. You just need to look past the looming shadows cast by the big boys.
With good cheer,
Jared
















I’m having a hard time just staying calm, keeping my big mouth shut, and not trying to build Rome in a day. A couple of years ago, they expanded the back of the winery and added an upper floor that will soon be an event center for dinners, parties, private tastings, and who knows what else. If you’ve not been there, get there. I’ll give you a personal tour of the vineyards and winery myself. Bob and his wife Denisse also grow Garlic, produce honey, make mead and more importantly, will know your name when you leave.

After exchanging some Portland wine gossip and updates (St. Innocent is now sold by WHO?), I confessed to co-owner Dean Reiman that I never knew Cannon Beach had such a great wine shop. “We’ve got visitors from all over the world,” he told me, and hinted that even in tough economic times like these, the shops in and around this beautiful coastal town continue to do well. Still, you can’t just set up shop in a high tourist area and wish for the best. In a state full of winers and foodies, you’ve got to “bring the thunder” as Gary V. from 
The latest bottling of this pinot is from 2007, a vintage that got some pretty harsh press. Don’t believe the hype. Remember that multiple wines from a single vintage are hardly singular. 2007 pinot noir is often bright and fresh, if a bit lean. Isn’t that what pinot noir should strive to be? This pinot was indeed bright and fresh, but still rich with silky strawberry and raspberry flavors on the mid-palate. A touch of that Oregon spice and earth on the finish made this a great wine, eco-driven or not. Puffin pinot noir, sadly, is not available outside of The Wine Shack. You’ll have to order it from Dean and co. or better yet, take a trip to Canon Beach and get your hands on some there. 





An oasis on the road to Santa Fe
Producing wines from dolcetto, nebbiolo and sangiovese outside of Italy is always a gamble; one needs the right type of conditions and vineyard savvy in order to grow these types of grapes and actually make these wines for business purposes. It’s one thing to make a barrel or so of nebbiolo for friends and family, but it’s another thing entirely to sell this as one of your winery brands. In New Mexico.
and unforgiving place. I suppose it is just that at times, but it’s always been good to me, and now I can happily say the same for the wine.







All alone in the heartland.

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