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Every marketer wants their brand cited by AI search engines. But not every marketer uses this little-known tactic to know what’s working. Learn that and more to optimize for AI.
When the CMO of a health product company commissioned AI research to reposition the brand, she quietly ran a parallel study with real consumers. Here's what happened when the two market research studies came back.
Want to sharpen your skills, grow your brand, or expand how you think? Add one or more of these 45 books to your reading list, all suggested by your peers and all authored (or co-authored) by women.
To measure the trust content marketing creates, look beyond surface metrics. Focus on these signals to assess the strength of audience relationships across empathy, value, trust, and advocacy.
Women in Insights & Marketing Meetup
In celebration of Women’s History Month, join us for a virtual meetup on March 24 to bring together women (and allies) in the marketing and insights community. Explore what strong collaboration looks like in practice — and connect with peers through live discussion and shared ideas.
RSVP HEREFeatured Topic: Content Operations
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