The Outlier Space aims at providing systematic, strategic analyses of key policy, advanced data analytics and relevant global issues, including electronic commercial to digital disruption and innovation and current affairs.
The practical and readable approach of this publication will use empirical evidence to present comprehensive, thought-provoking and forward-thinking options, suggestions and analyses.
Digital Strategy Articles:
by Journel Joseph
What Would the Store of the Future Look Like?
Frankly, I do not know. But, I do believe that anyone or company that designs a product or service that can capture human emotion will do well. The late Steve Jobs was the apostle of that concept to build products that work well and draw human emotion. In the end, he constantly surprised us with his ingenuity and exceptional acumen. This shows the need to redesign aging, pre-Facebook stores and make them more social and a fun place to visit. Transforming a store into a unique social shopping experience is not like turning the switch. Continue Reading
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Thinking Inside The Boxes: The Solution Might Just Be In There
Electronic commerce pushes the frontier of big box retailers in integrating in-store and online shopping. Thinking inside the box requires addressing important core principles that are too often ignored. For most of us, the familiar choice is to think outside the box – rightly so. Except, the opposite seems relevant in positioning big box retailers for the future. Having said that, I want to underline it is more about smart thinking rather than hard thinking that will win the day in the digital age. I believe that many customers would love to go to a big box store such as Macy’s, Best Buy, Sears, or JC Penny that provide a unique experience and resemble progresses made in the new digital age. A hybrid model at Sears that combines self-service options, in-store and online social shopping will optimize customer experiences beyond the current dated model. Simply put, business as usual is no longer an option.
Technology is a fast and smooth beat. To remain in sync with the rhythm of the beat, big box retailers must quickly adapt to the tempo of the beat and keep the right pace to avoid being out of step. Consequently, they must grasp the reality that change is the coin of the e-commerce landscape. It is time to digitalize big box retailers to fit the change in today’s shopping landscape and improve the customer experience at the stores. Continue reading
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Departure from Traditional Stores to Digitally Mediated Retailing
Think about this. In 2017, every hour, consumers in the US will spend over $42 million in online retail shopping. Yes, approximately $1.014 billion a day – based on Forester’s estimates indicating that online retail sales in the United States could reach $370 billon by the year of 2017. Continue reading
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Are Aging Retailers Too Old to Tango in eCommerce?
By Journel Joseph
The growth of electronic commerce represents both an opportunity and a curse for brick-and-mortar retailers. Continue reading
The Outlier Space 
